Success means having the answer to why the data matters and next steps are needed to turn it into action. Kip Knight on April 7, 2020 Marketers are continuously dealing with a never-ending tsunami of data from multiple sources and wondering what to do with it all. It’s easy to come down with a bad … Continue reading Marketing data overload? Answer 2 questions that will instantly help
Tag Archives: Data
Best Time to Run Facebook Ads? Look at Your Own Data
Brad Smith — March 24, 2020 Over 86% of marketers in the U.S. advertise on Facebook, and it’s easy to see why. 74% of Facebook users visit the site at least once a day, and more than half of them visit it multiple times a day. So the question isn’t if you should run ads … Continue reading Best Time to Run Facebook Ads? Look at Your Own Data
Using location data to track coronavirus: An opportunity and tremendous risk
The information could be used to map the spread of the infection and predict where outbreak clusters might happen next. Greg Sterling on March 18, 2020 First Israel proposed using a “secret trove” of cellphone data to track the spread of coronavirus infection in the country, tapping a mobile phone database “secretly gathered to combat … Continue reading Using location data to track coronavirus: An opportunity and tremendous risk
Appreciate Employees How They Want to Be Appreciated [Survey Data]
Kellie Wong — March 11, 2020 Perks at work are great – it’s hard to argue against a free pizza party, a happy hour celebration, or in-office giveaways. But, you shouldn’t assume that these types of perks are motivating employees to do their best work (and what keeps them loyal to your company). Real motivation … Continue reading Appreciate Employees How They Want to Be Appreciated [Survey Data]
What are analytics experts looking to in 2020 with data and privacy?
Logan Gordon, Simo Ahava, Astrid Illum, Abby Matchett and Sayf Sharif share insights to help you gain executive buy-in about privacy policy issues this year. Andrew Garberson on February 28, 2020 While researching the state of tracking and data privacy, I talked to many smart industry experts and asked several to share their advice for … Continue reading What are analytics experts looking to in 2020 with data and privacy?
Marketers are spending more on data management platforms than operational tech
Nearly 60% of marketers surveyed by Merkle said they spend more on management tech versus campaign and decision management tools. Amy Gesenhues on February 19, 2020 Marketers are investing more of their budgets in databases and analytics management technology platforms than operational tech solutions like campaign and decision management tools, according to Merkle’s Q1 2020 … Continue reading Marketers are spending more on data management platforms than operational tech
Marketing execs expect data privacy investments to rise in 2020
Marketers see business benefits in making personal data protection a top priority. Jennifer Cannon on February 11, 2020 American consumers are taking the privacy of their personal information more seriously — and marketers are planning to invest more protecting user data in the coming year, new research shows. The majority of marketing executives (71%) surveyed … Continue reading Marketing execs expect data privacy investments to rise in 2020
Put Your Customers at the Heart of Your Data Strategy
Mike Rowan — February 8, 2020 Data, data everywhere, but no relevance in sight. Are you struggling to make sense of your customer data and use it effectively to personalize your marketing communications? Many companies continue to develop and implement data strategies, trying to align their data insights with how their customers buy, in order … Continue reading Put Your Customers at the Heart of Your Data Strategy
The Makers of Data Science
Brian Wallace — January 31, 2020 We have an abundance of smart technology, from artificial intelligence to robotics, but who are the humans who program this tech- and where do they find jobs? They’re called data scientists, applicants of math, data, AI, and the scientific method; and from 2011-2012, job postings for “data scientist” jumped … Continue reading The Makers of Data Science
Data Cleaning Steps for Small Businesses
Dan Moyle — January 30, 2020 From family farms to local merchants, from mechanics to plumbers, over the years and across the country, small businesses fuel the American economy. Your small business is a difference maker. While small businesses make a huge impact when put together, individually they’re often operating on small budgets. Which means … Continue reading Data Cleaning Steps for Small Businesses
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