Tag Archives: Data

Going beyond cookie consent: 3 strategies to achieve data compliance

Data Compliance

Data compliance doesn’t stop with cookie consent. Learn how to establish a logical and adaptable compliance framework for your brand. Hugo Loriot on October 18, 2022 With new and conflicting global legislation, it seems no one can agree on the appropriate methods for data collection and the extent of data protection. In turn, data compliance … Continue reading Going beyond cookie consent: 3 strategies to achieve data compliance →

Advertising, Ecommerce Data Continues To Show Rocky Holiday Quarter

Advertisement

Advertising, Ecommerce Data Continues To Show Rocky Holiday Quarter by Laurie Sullivan  @lauriesullivan, October 14, 2022 Most employers are still adding jobs, but not all, and not at the same pace that they did earlier this year. Advertising and related industries lost 8,700 jobs in September, according to Insider Intelligence, citing numbers from the U.S. Bureau of … Continue reading Advertising, Ecommerce Data Continues To Show Rocky Holiday Quarter →

The Comoto Family of Brands accelerates omnichannel marketing with first-party data

Omni-Channel

Comoto’s director of omnichannel and e-commerce explains how the retailer is unlocking its marketing potential with first-party data. BlueConic on October 14, 2022   Retail is an ever-changing industry, but the last few years have been particularly disruptive. The COVID-19 pandemic triggered dramatic shifts in consumer behavior that left many retailers struggling to keep up. … Continue reading The Comoto Family of Brands accelerates omnichannel marketing with first-party data →

4 common problems marketers and data analysts can solve together

Marketing Mistakes

Marketers and data analysts have distinct roles, but increasingly they need to work together to overcome obstacles. Chris Wood on October 13, 2022   Marketers and data analysts see the world in very different ways. Because they are often working together on the same project, this can cause a lot of problems. However, the increasingly … Continue reading 4 common problems marketers and data analysts can solve together →

Inbox Insight Used Bombora To Gain Long-Term Data, Reveal Behavioral Changes

Data Management

Inbox Insight Used Bombora To Gain Long-Term Data Insights Into Behavioral Changes by Laurie Sullivan , Staff Writer @lauriesullivan, October 12, 2022 Inbox Insight, a business-to-business (B2B) demand-generation specialist, worked with Bombora to leverage more intent data to support clients into its model. This means overlaying intent data to ensure predictive targeting. The removal of cookies … Continue reading Inbox Insight Used Bombora To Gain Long-Term Data, Reveal Behavioral Changes →

Are Data Silos Undermining Digital Transformation?

Digital Transformation

Are Data Silos Undermining Digital Transformation? Dietmar Rietsch / 23 Sep 2022   At a time of seemingly ultrarapid digital disruptions, digital transformation in an enterprise needs a bold vision and an intent to embrace change. With the global digital transformation market projected to reach $ 2.8 trillion in 2025, leaders are expediting their transition … Continue reading Are Data Silos Undermining Digital Transformation? →

Seismic Shift: Yelp Data Finds Non-Downtown Business Growth Outpaces Downtown

Yelp

Seismic Shift: Yelp Data Finds Non-Downtown Business Growth Outpaces Downtown by Laurie Sullivan  @lauriesullivan, October 4, 2022 Evaluating six major cities across the U.S., Yelp data shows that the average yearly business growth in non-downtowns has almost tripled that of downtown areas from April 2020 to April 2022, compared with between April 2017 and April 2019. Growth of business … Continue reading Seismic Shift: Yelp Data Finds Non-Downtown Business Growth Outpaces Downtown →

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