Tag Archives: Data

Data analytics: Your stack’s past and limitations

Understanding your martech stack’s evolution makes working with data analysts more efficient. Steve Petersen on October 3, 2022 At our recent MarTech Conference session, “It takes two to tango: How marketers and data analysts can excel together,” Arti Munshi and I talked about some high-level concepts marketers can understand to help them work efficiently with … Continue reading Data analytics: Your stack’s past and limitations →

Snowflake Data Names Most Successful Companies In Data Stack

Data Management

Snowflake Data Names Most Successful Companies In Data Stack by Laurie Sullivan @lauriesullivan, September 30, 2022 Snowflake, best known for its data cloud, released a report — Modern Marketing Data Stack — that looks at patterns and the technologies used by nearly 6,000 of its customers that generated revenue between June 1, 2021, to June … Continue reading Snowflake Data Names Most Successful Companies In Data Stack →

AnalyticsIQ Appoints Data Veteran To Drive Innovation After Two Years Of Growth

Analytics Platforms

AnalyticsIQ Appoints Data Veteran To Drive Innovation After 2 Years Of Growth by Laurie Sullivan @lauriesullivan, September 21, 2022 AnalyticsIQ, which focuses on predictive analytics, announced that data veteran Kevin Dean has joined the company as chief strategy officer to help accelerate revenue growth. The company said revenue has grown more than 53% in the … Continue reading AnalyticsIQ Appoints Data Veteran To Drive Innovation After Two Years Of Growth →

Amazon Jumps Into Analytics And Data For Sellers

Amazon Analytics

Amazon Jumps Into Analytics And Data For Sellers by Laurie Sullivan , Staff Writer @lauriesullivan, September 15, 2022 On top of gaining the rights to NFL Thursday Night Football (TNF) and offering U.S. merchants the ability to send free marketing emails to reach some existing customers on the platform, Amazon pushed deeper into data Thursday with … Continue reading Amazon Jumps Into Analytics And Data For Sellers →

ActionIQ adds capability to query data from external sources like data lakes

Marketing Platforms

HybridCompute from ActionIQ will allow the CDP to query data from external sources like enterprise data lakes. Kim Davis on September 14, 2022 ActionIQ, the CDP and CX solutions provider, has announced HybridCompute, a new feature of its InfiniteCompute technology. InfiniteCompute enables the processing of data at, in principle, unlimited scale. HybridCompute will allow the … Continue reading ActionIQ adds capability to query data from external sources like data lakes →

How to humanize the digital experience with first-party data

Digital Experience

Consumers trust us with their data because they value our brand. In return, we need to make their experience the best possible. Here’s how. Josh Perlstein on September 14, 2022 Let’s be honest: We are the luckiest generation of marketers. Technology has become so deeply integrated into our world, and consumers are more willing to … Continue reading How to humanize the digital experience with first-party data →

Proliferating privacy laws, changes in data gathering worry marketers: IAB report

Privacy Regulations

Consumers don’t see value of sharing data and marketers want a “one size fits all” privacy law, the IAB finds. Chris Wood on September 13, 2022 Marketing faces headwinds from fragmented privacy legislation and the inconsistent phase-out of third-party cookies, according to an IAB report about privacy and addressability for the digital ad industry released … Continue reading Proliferating privacy laws, changes in data gathering worry marketers: IAB report →

Intuit Mailchimp Markets Email Services Based On Precise Data Targeting

Email Platforms

Intuit Mailchimp Markets Email Services Based On Precise Data Targeting by Laurie Sullivan @lauriesullivan, September 7, 2022 Intuit Mailchimp launched a brand campaign Wednesday with a basic message highlighting the different ways marketers should use data to target emails. The brand campaign — Guess Less, Sell More — relies on quirky visuals like an owl-cat-bat … Continue reading Intuit Mailchimp Markets Email Services Based On Precise Data Targeting →

How much does a customer data platform cost?

Data Platforms

Here’s a look at the many factors that complicate CDP pricing and what marketers should consider before investing in a CDP. Greg Krehbiel on September 2, 2022 If you’re one of those shoppers (like me) who looks at the price first, deciphering customer data platform (CDP) pricing will frustrate you. CDP pricing is complicated for … Continue reading How much does a customer data platform cost? →

Mobile Location Data Fuels Mass Surveillance By Police, Watchdog Reports

Location Marketing

Mobile Location Data Fuels Mass Surveillance By Police, Watchdog Reports by Wendy Davis , Staff Writer @wendyndavis, September 1, 2022 Earlier this month, Federal Trade Commission member Alvaro Bedoya spoke of a “large, unregulated market” for location data. “In 2022, our geolocation technology is not under control,” he warned. The digital rights group Electronic Frontier Foundation … Continue reading Mobile Location Data Fuels Mass Surveillance By Police, Watchdog Reports →