Sabel HarrisFebruary 24, 2015 There are virtually no barriers for communication now as people can communicate with each other through many different channels like, email, social media, blog posts, text messages, etc. We have access to all of those forms at our fingertips making forms, other than talking in person, instant and real-time. So how … Continue reading The Top 3 Places To Engage With Your Audience (Backed by Data)
James Green notes that the keys to successful seasonal marketing are timing, hidden insights, personalization and omni-channel strategies. James Green on February 23, 2015 Each year, marketers look forward to seasonal promotions to drive a spike in sales. Prior to each event — whether it’s the Super Bowl, Mother’s Day or Back-to-School (BTS) — search … Continue reading How Marketers Can Drive Seasonal Sales With Intent Data
Jeanette RussellFebruary 21, 2015 The donor revenue of a nonprofit largely depends on how highly engaged their audience is with their campaigns. The more engaged, the higher donations per-supporter. Retaining donor engagement is, in some ways, more difficult than recruiting new donors. A Blackbaud study found that retention rates for nonprofits is only 29.3%. One … Continue reading Fundraise Year Round with Social Data
Contributor Scott Rayden advises on how marketing organizations can leverage data and integrate it across the company. Scott Rayden on February 19, 2015 Q1 is a time of fine-tuning for the year to come. In performance marketing, data has been the largest contributor to our strategy/approach for as long as I can remember. That’s absolutely the case … Continue reading If You’re Not Using These Data Types, You Risk Falling Behind
Contributor Thomas Koletas discusses two great ways to use data to inform your business-to-business marketing strategy. Thomas Koletas on February 16, 2015 Modern B2B marketing and sales teams rely on several techniques to maintain customer interest throughout the buying process. Rather than the classic sales funnel, the customer’s journey is now treated as an ongoing … Continue reading Maximizing Lead Scoring & Analytics: How To Use Big Data In B2B
Big data — the cutting edge of modern marketing or an overhyped buzzword? Columnist Kohki Yamaguchi dives in to some of the limitations of user-centered data. Kohki Yamaguchi on February 12, 2015 As everyone knows, “big data” is all the rage in digital marketing nowadays. Marketing organizations across the globe are trying to find ways … Continue reading 7 Limitations Of Big Data In Marketing Analytics
Not familiar with Google Trends, or just don’t use it that often? Columnist Benjamin Spiegel shows us how to use this tool for obtaining localized keyword insights. Benjamin Spiegel on February 10, 2015 There is an incredible amount of information one can obtain from Google’s Trends tool. While the Google Keyword Planner is commonly used for keyword and … Continue reading The Google Trends Data Goldmine
Reeyaz HamiraniFebruary 5, 2015 Having rich, accurate data about current and potential customers is one of the most important priorities for any business. Marin Software found that creating campaigns based on a deeper understanding of audiences and investing in more sophisticated technology to gain and act on customer insights are two of the top five … Continue reading 3 Reasons Why Businesses Should Stop Using Third-Party Data
Sending email marketing campaigns to old or stale lists can result in high numbers of spam complaints, bounces and unsubscribes. All three can flag your account and IP as a sender of spam — eventually blocking your messages from the inbox. Add in that most email service providers have strict compliance standards designed to protect … Continue reading Update Neglected Email Data with 5 Easy Steps for List Cleaning
Rachel KrugFebruary 2, 2015 When you conduct an online survey, it’s important to have a plan in place to interpret your results. After all, what good is collecting feedback from your customers if you’re not going to be able to use it? With so much going on, it can be difficult to find the time … Continue reading How To Interpret Your Survey Data And Make Smart Business Decisions
