Julia Christian-EdwardsJanuary 28, 2015 Information overload. Infobesity. Infoxication. Whatever you call it, at some stage or other, we’ve all been there – sat in front of a data set so big or a report so heavy in detail it’s impossible to digest. At FreshMinds, a significant part of what we do is gathering data or … Continue reading 4 Great Examples of Data Visualisation in Action [Infographic]
Views, properties and accounts can be recovered up to 35 days after being deleted. Amy Gesenhues on January 27, 2015 Google Analytics is rolling out a new “Trash Can” feature that will act as a safety net to recover recently deleted data. According to the announcement, deleted views, properties and accounts will be saved … Continue reading Google Analytics New “Trash Can” Feature Saves Deleted Data
João-Pierre S. Ruth With more businesses trying to connect to customers through their mobile phones, via apps and the Web, company information must not only be up-to-date, it needs to be local. That is where Howard Lerman, CEO and co-founder of New York-based Yext, sees his company continuing to grow—even as the race to capture … Continue reading Howard Lerman, CEO of Yext, Talks Location Data, Big Data, & Beacons
Duff AndersonJanuary 22, 2015 With the sheer size and scale of the Internet, it is no surprise some individuals choose to browse several sites before committing to a product or service. However, every website visitor lost is a missed opportunity to create a loyal customer. This means that getting a visitor to return to a … Continue reading Retargeting and the Role of First-Party Data
Jake DolezalJanuary 20, 2015 We all see the trend that data is getting bigger and bigger, not only in volume, but in the demands and expectations placed upon it. We see very successful companies, such as Amazon and EBay, who have placed data on the top priority shelf, and they are excelling and accelerating at … Continue reading Why Data and Storytelling Are More Alike Than You Might Think
Brenda TonJanuary 12, 2015 Did you know that there are 2.1 billion searches on Twitter every day? There are millions of people who use Twitter search to understand what’s happening right now and to stay updated on the latest news and trends. On Twitter Ads, advertisers have the ability to run different types of ad … Continue reading How To Take Twitter Ads To The Next Level With Search Data
Laura DonovanJanuary 6, 2015 If you are a business owner, you have probably tried to figure out how to reach the exact people you believe will be interested in your products or services at the exact time they need or want them. Until recently, this was a very “hit or miss” proposition. The reality was … Continue reading Big Data, Facebook and You
Having lots of data is great, but contributor David Booth reminds us that what counts is what we do with it. David Booth on January 5, 2015 With the new year now upon us, hopefully you’ve begun working on some resolutions for 2015. In addition to exercising more and eating junk food less, … Continue reading 5 New Year’s Resolutions To Get The Most From Your Data
Asha Sharma shares how “democratizing” Porch’s data enables all team members to make better and faster data-driven decisions. Amy Gesenhues on December 24, 2014 Last July, we had the opportunity to get to know Porch’s CMO Asha Sharma. Now, before we close out the year, Sharma is sharing why analytics are crucial to the … Continue reading A CMO’s View: Porch’s CMO Says Analytics & Data Are At The Core Of Everything For The Home Improvement Network
Irfon Watkins December 18, 2014 Digital marketing budgets are expected to continue growing in 2015, as shown by Gartner’s Digital Marketing Spending report, and CMOs are honed in on the customer experience more than ever. In the advertising realm, programmatic trading, or automating the process of buying and selling digital media and advertising, has … Continue reading Why Data Transparency is Key to Programmatic Advertising
