by Tim Ash November 16, 2015 Follow @tim_ashNovember 16, 2015 Just how accurate are your site’s user figures, and what should you look at for accurate observations? Google Analytics just celebrated its 10th birthday. The web has been popular for roughly two decades now. You’d think that by now, marketers would have this tracking thing … Continue reading What Your Web Analytics Data Gets Wrong About Users
by Kate Boyce November 9, 2015 Follow @LeadForensicsNovember 9, 2015 There’s one thing that you just can’t live without in business – and that’s leads. As even the best sales person in the world will quickly grind to a halt without anyone to pitch to. And it’s not just any old leads you need. You … Continue reading Avoiding the Pitfalls When It Comes to Buying Company Data
Allen FinnNovember 7, 2015 Being the little guy can be tough. You’re underfunded. You lack resources. You spend lonely nights eating cans of warmish black beans googling buzzwords like “grassroots” and “bootstrap.” But no matter how many times you nod off to a Seth Godin audiobook on the subway, competing with the biggest and baddest … Continue reading 3 Ways a Small Business Can Compete with the Big Guys in PPC [DATA]
BusinessVibesNovember 5, 2015 We are in no shortage of data. Companies are sifting through massive amounts of it to try to understand whether their campaigns are influencing customers. However, many businesses are still focusing on metrics that give little insight, leading them to make poor decisions when forming their strategies. Some of the data that … Continue reading 3 Most Common Mistakes in Measuring Data for Your Website
Fenja VilleumierNovember 4, 2015 If you love someone, set them free. If they come back they’re yours; if they don’t they never were, the saying goes. In other words, if you want sustainable and long-term results you have to bank on trust, mutual benefit and added value. You need to create an emotional bond in … Continue reading User Behaviour Data: Increase Your Online Visibility With The Reverse SEO Technique
Jim BelosicOctober 31, 2015 Unless you’re a large brand that everyone has heard of, chances are you’re using social media to engage with and learn about your fans and potential customers. Contests and promotions remain a fun way for followers to interact with their favorite brands. After all, who doesn’t love winning a contest? I … Continue reading 9 Ways to Leverage the Data You Collect from Your Fans
Craig FerraraOctober 31, 2015 All businesses today rely on data. But what type of data am I referring to and why is so much money being spent on “data?” The term “data” is actually very nebulous and can refer to just about anything — so it helps to contextualize the information I’m about to present. When I … Continue reading What Is First-Party Data?
by Thom Forbes, (October 30, 2015) It’s not often that the interests of investigative journalists and brand marketers intersect — but they do in the five-day “Storytelling With Data” workshops that Maggie Mulvihill, a journalism professor at Boston University, launched in the summer of 2014. The course is meant for communications professionals as well as … Continue reading Data Storytelling Set To Grow Exponentially
Clair Jones October 28, 2015 Sometimes it can feel like hackers are a mere relic of the ’90s: trench coat–donning, sunglass-toting nerds that navigate neon-lit cyber-realities. The truth is, hackers are real, and they’re a real danger to your business. Celebrities, multinational retailers, and social media websites have all fallen prey to their tactics. And … Continue reading 4 Ways Data Security Can Improve Your Small Business
While big data is seen as competitive advantage, the report card is mixed on the ability to fully utilize it to accomplish key business objectives. Greg Sterling on October 28, 2015 A new report from the Winterberry Group and IAB, “Data As Competitive Advantage,” explores the role of “big data” within organizations. While interviews and … Continue reading Report: The Promise Of Big Data Is Recognized But Rarely Realized
