Ernan RomanMay 11, 2015 We are often asked what sources of VoC insights should be used to improve the company’s customer experience. And often, these insights are right in front of you—from your own customers and employees. Gain Insights From Your Customers “We see the members of our Emerald Exchange Community as the eyes and … Continue reading How to Use VoC Insights from Employees & Customers to Improve Experiences
Scott LambertMay 9, 2015 Have you ever heard of Speed Dating? It’s a group of strangers in a room moving from table to table within a prescribed time limit. The purpose of the event is to meet as many people as possible then drill down to find the ones you connect with so you can … Continue reading 3 Ways to Make Customers “Stick” Around on Your Website
Jillian NasonMay 8, 2015 How much do you really know about your customers? We’re not talking surface level here, okay? Can you confidently say that you have a strong grasp of who your customers are, what their real needs are, and why they choose to do business with your company over other options in the … Continue reading Are Your Customers Who You Think They Are?
Erin Dore MillerMay 8, 2015 Let’s discuss the candidate experience. If you are not familiar with the term “candidate experience,” think of it as the quality of the experience that a person has during the time that they are a job candidate for an organization. It comprises things like the interactions they have while interviewing, … Continue reading Candidates Are Customers
Matt BrennanMay 7, 2015 Writing a blog that people want to read will provide some of the best marketing that your business can ask for. The best part is that there is nothing prohibitive about getting started. There are no gatekeepers. There are no prohibitive costs. If you have an idea for your business blog, … Continue reading Writing A Blog That Attracts Customers
Ali HyattMay 6, 2015 As a small business, online marketing often provides the most cost-effective methods for attracting new customers. But any form of marketing — whether it’s online, print, television, or direct mail — usually costs something and it can be hard to find the resources needed to spread the word about your business. … Continue reading 6 Simple And Inexpensive Ways To Use Online Marketing To Reach New Customers
Ryan PinkhamMay 1, 2015 Finding the right email frequency can be a delicate balance. You know you need to be reaching out to the people on your email list regularly, but you also need to make sure that they aren’t feeling overwhelmed. And of course, you have your own schedule to worry about. How much … Continue reading How Often Should You Email Your Customers?
Alessandra CeresaApril 30, 2015 We all know that personalization is key in marketing. You want to present your audience with the most relevant information for their specific needs. But, let’s be honest, it is much easier said than done. Luckily, we have some experience with segmentation so, for this blog post, I want to break … Continue reading Better Email Marketing: How To Segment And Target Your Leads And Customers
Emma O’NeilApril 18, 2015 If the sign-up rate for your product’s free trial is high, then you’re doing something right. It’s a great sign if people are willing to take time and give up some information to try out your software for a few weeks. But are they really trying it? Are they making full … Continue reading 5 Onboarding Techniques to Convert Trials into Paying Customers
Megan IngenbrandtApril 7, 2015 The customers you’re looking for aren’t online 24/7. They have families, jobs, and other things to do. But if your customers aren’t online at a certain time of day, what’s the point of your ads running then? Fortunately, you can look at your campaign data to figure out when your ads … Continue reading Reach Customers At The Right Time With Dayparting
