Jeremy ViaultSeptember 19, 2015 As the saying goes, first impressions go a long way. That’s why you might find yourself spending hours preparing your notes for a job interview, putting on your best outfit for a first date, or hailing a taxi avoid being late for an event. It’s pretty much the same when it … Continue reading Win Your Customers Over Before They Even Open
Bill FaethSeptember 18, 2015 Do You Have the Right Precautions in Place to Protect Your Customers? So, you’ve got a product that you want to sell online. Although it may seem easy to just create a site using Shopify and install PayPal as a payment option, setting up an e-commerce site is just the beginning. … Continue reading E-comm 101: Safely Handle Your Customers’ Data
Lori SoardSeptember 12, 2015 Do you have a number of email list subscribers who never purchase anything? Recently, I was chatting with a few of my blogger friends who are newer to the blogging game and they asked me what specific emails I use when someone subscribes to my mailing list. I actually do have … Continue reading 4 Sample Letters to Turn Mailing List Subscribers into Customers
Rick WhittingtonSeptember 8, 2015 What’s the best way to get direction on designing your website? Your customers hold the key. Read on below… Did you know that when prospects visit your website, they leave cues that you can collect about their behavior on your website? This data can help you design a better website for … Continue reading 3 Ways to Let Customers Tell You How to Design Your Website
Dave BrockSeptember 7, 2015 I’m the proud “parent” of two cats, Sammy and Harley. As with most cats, they are fiercely independent, tending to do what they want to do, rather than what my wife and I may want them to do. (To long time followers, you’ll recognize them, I’ve written about them before.) While … Continue reading “Herding Customers” Through Complex Buying Processes
Christine SkiffingtonSeptember 3, 2015 One of the greatest advantages of social media is the ability to create a community and casually interact with customers. Not only does this build trust, it also humanizes companies by showcasing a personality and placing a “face” behind the brand. Taking time to setup a strategy for how the business … Continue reading How to Respond to Customers on Social Media
Ruthie AbrahamSeptember 1, 2015 During a recent weekly strategy call, a client asked us an excellent question about a piece of the inbound strategy we were executing for them. The question was about SEO–search engine optimization. We had been discussing some upcoming blog posts, and he asked which keywords we were targeting in those blog … Continue reading Queries Over Keywords: What Your Customers Are ACTUALLY Looking For
Personal Branding BlogAugust 28, 2015 With the recent Facebook changes on Pages, selling can become more of a challenge for brands because of a lack of visibility in the news feeds. When Pages were first launched it was easy to attract Fans and their engagement. Today, paid advertising has become an important component for Page … Continue reading Attract Customers to Your Personal Brand with Facebook
Brian StrojnyAugust 25, 2015 Everywhere you turn it seems that business leaders are talking about user experience. Marketers are spending boatloads of money with agencies to build the next-generation “customer experience” on the corporate website. Unfortunately, they are forgetting one thing…the customer experience to actually order your product. While B2C companies have learned this lesson the … Continue reading Ten Reasons your Customers are NOT Ordering from your Website
Katie LeimkuehlerAugust 24, 2015 LinkedIn is a highly useful social media platform that can help you find a lot of success for your personal brand or business. There are many different tools provided on LinkedIn to help you succeed, and they’re all very manageable and easy to use. One of the most difficult parts of … Continue reading 5 Ways to Attract Recruiters, Clients, and Customers on LinkedIn
