Liesha PetrovichOctober 12, 2015 Almost 70% of online shoppers abandon their shopping carts before they make an actual purchase, according to the Baymard Institute. This translates into approximately $ 4 trillion worth of abandoned merchandise! That means you had them, but somehow you lost them. They slipped through your fingers and clicked away from your … Continue reading Top 3 Reasons Customers Click Away from Your Shopping Cart
Sarah MatistaOctober 12, 2015 If you are a regular reader of our blog, it’s not news to you that effective visual content is key to success on social media. What you might not know however, is just how important it is to expert marketers who are tasked with telling brand stories. Luckily, there’s an infographic … Continue reading The Importance of Visual Content For Telling Your Story and Engaging Your Customers
Pam McBrideSeptember 28, 2015 Brands have the opportunity to connect to their customers in an exciting, visual way by leveraging Instagram. They can take advantage of the fact that photos are among the most-shared multimedia on the web, and tell their brand story through the biggest visual social network there is. However, many brands are … Continue reading Creating an Engaging and Exciting Instagram Experience for your Customers
Marci HansenSeptember 20, 2015 As one of the most popular social media tools, Instagram has taken on a new way of allowing its users to communicate with each other that is unlike any other social media platform – through the universal language of picture sharing. According to Statista, in December 2014 Instagram had 300 million … Continue reading Using Instagram to Engage Your Customers
Jeremy ViaultSeptember 19, 2015 As the saying goes, first impressions go a long way. That’s why you might find yourself spending hours preparing your notes for a job interview, putting on your best outfit for a first date, or hailing a taxi avoid being late for an event. It’s pretty much the same when it … Continue reading Win Your Customers Over Before They Even Open
Bill FaethSeptember 18, 2015 Do You Have the Right Precautions in Place to Protect Your Customers? So, you’ve got a product that you want to sell online. Although it may seem easy to just create a site using Shopify and install PayPal as a payment option, setting up an e-commerce site is just the beginning. … Continue reading E-comm 101: Safely Handle Your Customers’ Data
Lori SoardSeptember 12, 2015 Do you have a number of email list subscribers who never purchase anything? Recently, I was chatting with a few of my blogger friends who are newer to the blogging game and they asked me what specific emails I use when someone subscribes to my mailing list. I actually do have … Continue reading 4 Sample Letters to Turn Mailing List Subscribers into Customers
Rick WhittingtonSeptember 8, 2015 What’s the best way to get direction on designing your website? Your customers hold the key. Read on below… Did you know that when prospects visit your website, they leave cues that you can collect about their behavior on your website? This data can help you design a better website for … Continue reading 3 Ways to Let Customers Tell You How to Design Your Website
Dave BrockSeptember 7, 2015 I’m the proud “parent” of two cats, Sammy and Harley. As with most cats, they are fiercely independent, tending to do what they want to do, rather than what my wife and I may want them to do. (To long time followers, you’ll recognize them, I’ve written about them before.) While … Continue reading “Herding Customers” Through Complex Buying Processes
Christine SkiffingtonSeptember 3, 2015 One of the greatest advantages of social media is the ability to create a community and casually interact with customers. Not only does this build trust, it also humanizes companies by showcasing a personality and placing a “face” behind the brand. Taking time to setup a strategy for how the business … Continue reading How to Respond to Customers on Social Media
