by Janet Spirer November 15, 2015 Follow @saleshorizonsNovember 15, 2015 Customers Buying Journey McKinsey&Co’s David Edelman and Marc Singer recently wrote about the world of consumer buying. We thought the overall conclusion also had relevance for the B2B market. According to Edelman and Singer – “the traditional funnel model in which customers begin with a … Continue reading Shape the Customer’s Decision Journey – Create a Unique Competitive Advantage
by Oliver Neely November 8, 2015 Follow @elvinweb1November 8, 2015 Got a website but not getting any results? Is your website receiving traffic but no sales? There are lots of reasons for traffic that doesn’t convert. To increase your chances I have put together 6 simple steps you can take to turn your website visitors … Continue reading Simple Ways to Get More Customers from Your Website
Sprout Social finds most merchants fail to respond to consumer questions on Facebook and Twitter, a problem compounded during the holiday shopping season when the volume of requests increases. Martin Beck on November 5, 2015 Quka / Shutterstock.com Ignoring your customers is a cardinal sin of business. Yet that’s exactly what a large majority … Continue reading Study: Retailers Are Ignoring More Than 80% Of Customers’ Social Media Requests
Warren KnightOctober 31, 2015 A couple of weeks ago I wrote about 11 unique online content marketing ideas where I discussed how content is king for driving online traffic. Earlier this week I was sent a personal email from Insights in Marketing with a great infographic, that has ways in which you can engage with … Continue reading 7 Secrets to Engaging With Your Online Customers [Infographic]
Paul BywaterOctober 26, 2015 Your customers will love you more when they can see everything… Customers want a clear picture of your manufacturing processes so they can plan more effectively. But too often their view is obscured due to internal systems which make communication difficult. Because you’re harder to do business with, both customer service and … Continue reading Get Naked with Your Customers
Christopher Jan BenitezOctober 26, 2015 The challenge that most e-commerce shops encounter is accommodating customers from all over the globe to purchase from them. There are different factors that must be considered by online shop owners to ensure that customers from all over the world can buy their goods without having to deal with certain … Continue reading How You Can Provide All Customers With a Better ECommerce Shopping Experience
Brittany BergerOctober 26, 2015 Your first customers are your most important ones. They’re there with you from the beginning. They’re the ones that see you at your worst and watch you grow. And that makes them invested. They’ll often become your most loyal and vocal advocates. Because they’ve been there the whole time. Like the … Continue reading How to Find Your Startup’s First Customers on Social Media
Are you rolling out a new marketing plan or looking to give your current one a face-lift? Columnist Steve Olenski outlines 10 steps to help you connect with customers and foster leads. Steve Olenski on October 26, 2015 Brainstorming an effective marketing strategy is never easy work — you have to make decisions on who … Continue reading 10 Steps To Target And Connect With Potential Customers Effectively
Jake JeffriesOctober 20, 2015 So how do you engage and hook your customers into your brand and business? Well before we can truly answer that question effectively, we need to understand why customers engage. To which there are two simple reasons… 1. They were made to feel special. They were made to feel the centre … Continue reading Engage and Hook Your Customers in 3 Easy Steps
Tracey WallaceOctober 19, 2015 By this point in the year, most ecommerce companies have already begun strategizing for the holidays, if not fully launched promotions to begin gaining net new customers for the season. After all, studies are showing that many consumers finalize holiday shopping in October –– meaning your promotions need to begin in … Continue reading 4 Steps to Winning Customers on Trust and Convenience This Holiday Season
