Does your organization have multiple teams running separate campaigns to reach the same customer? You’re not alone. Contributor Victor Wong explains how you can cut back on the inefficiencies and put the customer first. Victor Wong on January 16, 2018 What do telecom, financial services and CPG (consumer packaged goods) have in common? Besides … Continue reading Stop competing against yourself for your own customers
Never Mind Reach — Organic Social Media Vital To Understanding Customers by Graeme Jamieson , Op-Ed Contributor, January 10, 2018 EMarketer recently released a report on organic social media with an article headlined: “Is Organic Social Media Marketing Still Relevant?” One quote caught my eye: “You might as well take your budget to the bank, … Continue reading Never Mind Reach — Organic Social Media Vital To Understanding Customers
What is a ‘marchitecture,’ and why should it be an essential part of your strategy? Columnist Jim Yu explains how it can bridge the gap between your technology infrastructure and your customers’ needs. Jim Yu on January 10, 2018 As CMOs enter 2018, the recurring theme (and need) to deliver a great customer experience … Continue reading The CMO, martech and ‘marchitecture’: Messaging that matters to customers
Patrick Antinozzi — January 4, 2018 Follow @pattitudez — January 4, 2018 Gathering a pile of amazing online reviews is one of the most effective ways to market your business online. It also happens to be one of the most difficult. (I know, go figure) Stop me if you’ve heard this before: “I have a … Continue reading How to Get More Google Reviews From Your Customers (In 1 Simple Step)
Aashish Sharma — December 29, 2017 Follow @ineedseo — December 29, 2017 From the past years, we’ve witnessed the change in agrarian society to an industrial one. Today, India alone is the fourth-largest start-up hub in the world with over 5,100 technology start-ups along with 520.4 million labor force. With so many industries and innovation … Continue reading Know Why Workforce and Customers Are the Keys to the Growing Organizations
As we head into the new year, now is the time to solidify your goals for customer retention and advocacy. Contributor Matt Zilli discusses three key factors marketers need to be thinking about in 2018. Matt Zilli on December 29, 2017 The year 2018 will be the watershed year when savvy marketers move to … Continue reading Three things marketers must do to better serve customers in 2018
Jason Davis — December 20, 2017 Follow @weareelement502 — December 20, 2017 Our social media accounts reflect our story and culture at Element 502. We share content and our brands mission on 4 channels. First is our blog then Facebook and finally LinkedIn and Instagram. Each channel is unique in how we approach this. Facebook … Continue reading How Social Media Can Enhance Morale And Attract New Customers
Paul Burrin — November 27, 2017 Follow @PaulBurrin — November 27, 2017 People are the most important asset in any company – they’re the difference between success and failure. Yet recent research by Sage People found that that only 37% of employees think they’re highly productive in their role. You need to have happy, motivated, … Continue reading Why The Most Productive Companies Treat Employees Like Customers
Aaron Agius — November 21, 2017 Follow @IAmAaronAgius — November 21, 2017 Stock photo User experience (UX) is arguably the most important component of a website or app. Nielsen Norman Group explains that it impacts every single element, and factors in heavily to a user’s perception of a brand. This affects everything from engagement and … Continue reading How To Fix User Experience (UX) Issues Before They Cost You Customers
Carlo Pacis — November 19, 2017 — November 19, 2017 Are you the proud owner of an ecommerce store? If so, I have some good news… and some bad news, too. Let’s start with the bad news first: you’re leaving a lot of money on the table. The good news? It’s a problem that’s easily … Continue reading How to Use Popups to Get More Customers for Your E-Commerce Store
