Tag Archives: Customers

Don’t Send Customers Packing, Start Anticipating Wanderlust

Customer Experience

Don’t Send Customers Packing, Start Anticipating Wanderlust by Jennifer Rignani , Columnist, February 14, 2018 People have high expectations of the customer experience. To say UX and content must be attuned to our every whim is an understatement. So why do so many brands get it wrong? Well, they’re not anticipating the needs of the … Continue reading Don’t Send Customers Packing, Start Anticipating Wanderlust →

3 Creative Emails That Will Make Your Customers Fall in Love with You Again

Email Strategy

Stephanie Wharton — February 13, 2018 — February 13, 2018 What do you do when a customer seems to fall out of love with your products or services? An account that was once flourishing with activity now sits inactive. Is it possible to re-engage that person and convert them back into a loyal customer? If … Continue reading 3 Creative Emails That Will Make Your Customers Fall in Love with You Again →

How to respond when customers get sour on social media

Social Media Lessons

Contributor Jay Baer offers a five-point solution for dealing with customer complaints in social media. Jay Baer on February 9, 2018   In today’s “always on” digital landscape, responsiveness is the name of the game for customer service. People are flocking to the platforms where they know they’ll be heard and, more importantly, where they … Continue reading How to respond when customers get sour on social media →

Stop competing against yourself for your own customers

Competition Strategies

Does your organization have multiple teams running separate campaigns to reach the same customer? You’re not alone. Contributor Victor Wong explains how you can cut back on the inefficiencies and put the customer first. Victor Wong on January 16, 2018   What do telecom, financial services and CPG (consumer packaged goods) have in common? Besides … Continue reading Stop competing against yourself for your own customers →

Never Mind Reach — Organic Social Media Vital To Understanding Customers

Social Media Impact

Never Mind Reach — Organic Social Media Vital To Understanding Customers by Graeme Jamieson , Op-Ed Contributor, January 10, 2018 EMarketer recently released a report on organic social media with an article headlined: “Is Organic Social Media Marketing Still Relevant?” One quote caught my eye: “You might as well take your budget to the bank, … Continue reading Never Mind Reach — Organic Social Media Vital To Understanding Customers →

The CMO, martech and ‘marchitecture’: Messaging that matters to customers

Email Marketing Optimization

What is a ‘marchitecture,’ and why should it be an essential part of your strategy? Columnist Jim Yu explains how it can bridge the gap between your technology infrastructure and your customers’ needs. Jim Yu on January 10, 2018   As CMOs enter 2018, the recurring theme (and need) to deliver a great customer experience … Continue reading The CMO, martech and ‘marchitecture’: Messaging that matters to customers →

Know Why Workforce and Customers Are the Keys to the Growing Organizations

Business Growth

Aashish Sharma — December 29, 2017 Follow @ineedseo — December 29, 2017 From the past years, we’ve witnessed the change in agrarian society to an industrial one. Today, India alone is the fourth-largest start-up hub in the world with over 5,100 technology start-ups along with 520.4 million labor force. With so many industries and innovation … Continue reading Know Why Workforce and Customers Are the Keys to the Growing Organizations →

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