Tag Archives: Customers

How to Create Content Your Potential Customers Actually Want to Read

Steven J. Wilson — April 27, 2020 In 2020, content is still king. According to Neil Patel, content marketing guru and world-class marketer, the best content will always gain an edge when it comes to the marketing mix. There is doubt that most people are tired and sick of disruptive ads that provide no value … Continue reading How to Create Content Your Potential Customers Actually Want to Read →

Do Your Customers Have a ‘Survive’ or a ‘Come Back Stronger’ Mindset?

Customer Retention

Bob Apollo — April 2, 2020 There probably isn’t a single industry or organisation that isn’t being affected in some way by covid-19. A few sectors – healthcare and food retail amongst them – are seeing increasing demands for their services and increasing stress on their ability to deliver. Others are seeing an often-precipitous decline … Continue reading Do Your Customers Have a ‘Survive’ or a ‘Come Back Stronger’ Mindset? →

How local businesses should be communicating with customers during COVID-19

Communication Tools

Hear how local search veterans are using every channel available to help their clients stay relevant and keep customers informed. George Nguyen on April 1, 2020 “The question should be, ‘How do I get proper COVID messaging to my communities or my customers, wherever they may be?’” says Adam Dorfman, director of product management at … Continue reading How local businesses should be communicating with customers during COVID-19 →

Digital Marketing Trends From the Customer’s Perspective

Digital Marketing

Kristin Zhivago — March 29, 2020 There are plenty of people (about 12,000 a month) searching for “digital marketing definition” in Google. And the results served up focus on the channels (social, online ads, SEO, etc.) with barely a mention of customers—except to say that their behavior in response to your campaigns will help you … Continue reading Digital Marketing Trends From the Customer’s Perspective →

Startups: Your Most Valuable Asset in the Long Run Will Be Your Customers’ Trust

Customer Loyalty Programs

JC Gaillard — March 12, 2020 Bake it in from the start: “Moving fast and breaking things” will become a thing of the past as customers and investors take security and privacy more and more seriously It seems that security is still – at best – an afterthought for most start-ups as they go about … Continue reading Startups: Your Most Valuable Asset in the Long Run Will Be Your Customers’ Trust →

Deeper Insights and Personalization to Engage Customers

Customer Engagement

Brian Johnson — March 5, 2020 A whopping 59% of customers say that personalization influences their purchase decision. Personalization is the number one mechanism to grow and retain customers now that consumers expect personal, relevant experiences in real-time. How can retailers leverage digital intelligence to improve personalization and compete effectively with the likes of Amazon … Continue reading Deeper Insights and Personalization to Engage Customers →

How to Manage a Contact Center During an Acquisition: 5 Tips to Ease the Transition for Your Agents and Customers

Business Effectiveness

Veronica Krieg — March 3, 2020 People are wired to process change in one of two ways: opportunity or threat. When things shift around us, we either embrace the change and run with it, or we tense up and grasp on to feelings of fear and anxiety. Take today, for example. It’s snowing here in … Continue reading How to Manage a Contact Center During an Acquisition: 5 Tips to Ease the Transition for Your Agents and Customers →

Segment Switch! How to Adapt When Your Customers’ Lifestyles Evolve

Business Development

James Glover — February 28, 2020 You’ve spent months assembling data on demographics and past purchases. You’ve painstakingly divided your subscribers into segments based on that data. Maybe you’ve even assigned audience personas to those segments — ascribing them lifestyles, hobbies, and cute names like “Maggie the Mom” and “Craig the CTO.” At first, your … Continue reading Segment Switch! How to Adapt When Your Customers’ Lifestyles Evolve →

Blogging for Agencies: How to Turn Content Into Customers

Blogging Outsourcing

Esther Cohen — February 25, 2020 Should your agency blog to win new business? If yes, how should you go about it? Find out in this guide to blogging for agencies. You create extraordinary, exciting content for your clients. Your content marketing plans can fill entire folders. And your results give your clients record-breaking quarters. … Continue reading Blogging for Agencies: How to Turn Content Into Customers →