Angela Hausman, PhD July 7, 2020 Just as with traditional retail, any business operating in the world of digital retail likewise needs to know how to make and keep their customers happy if they wish to succeed. And, a digital retailer will likely face a different set of customer expectations than their offline cousins. What … Continue reading Digital Retailer? Here’s What Your Customers Want
Ashley Sefferman June 30, 2020 A huge number of consumer transactions now happen digitally due to COVID-19. As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. Companies and product managers across all industries have leveled up their in-app engagement processes … Continue reading 5 Ways Product Managers Can Prioritize Mobile Customers
Syed Balkhi June 24, 2020 Most companies are always looking for new leads that they can convert into customers. After all, just a 1% increase in customer acquisition numbers turns into a 3.2% increase in revenue. Instead of trying to find new leads, why not focus on increasing the quality of the leads you get? … Continue reading 4 Ways an Application Funnel Helps You Find Better Customers
Daniel Hopper — June 4, 2020 Like hashtags, keywords help a computer’s brain (the algorithm) to understand what a piece of content is about. In the case of search engines, what a webpage is about. If you get it right, your web page will perform better than your competitors on search engines. Potential customers will … Continue reading How Keywords Bring You Customers
Customer data platforms can do more than simply wed together your customer data, the right solution can help move the needle in multiple ways. Amy Gesenhues on June 4, 2020 As brands are forced to go all-in on their digital efforts in light of COVID-19, the need to tie-together customer data is more urgent than … Continue reading How a CDP can help reduce ad spend, drive revenue and build trust with customers
Mia Jacobs — June 2, 2020 The continuing uncertainty caused by the COVID-19 challenge is likely creating anxiety among your customers, just as it may be within your own enterprise. Your customers need to hear the voice of a leader right now, with a clear, practical plan for the times ahead. The scale of the … Continue reading How to Retain At-Risk Customers When Everyone is At-Risk
Ellen Huxtable — June 1, 2020 What are you doing to woo customers back to your business? 2020 began, a new decade, with great expectations and high hopes. Business was good; your customers had needs, and you had solutions. And then, almost overnight, COVID-19 struck, and the business world was thrown into chaos. Businesses are … Continue reading Oh, Shift! How to Woo Customers Back to Your Business
COVID burnout is real, but the pandemic is not over. Greg Sterling on June 1, 2020 Even though the coronavirus is far from fully under control, there’s evidence of COVID fatigue everywhere you look. It casually appeared in late April and then in the crowded Wisconsin bar scenes and packed Alabama and Florida beaches of … Continue reading Your customers aren’t interested in your COVID messaging anymore, what now?
Daniel Hopper — May 30, 2020 We only want to market to the people who are most likely to be profitable customers right? Grouping these people based on their common characteristics and how they best respond to marketing would make it easier to communicate with them, right? This blog is about how businesses can use … Continue reading Targeting Your Most Profitable Customers – Market Segmentation
Lexie Lu — May 20, 2020 For your business to grow, you have to keep the customers you have while attracting new ones. A current client is worth more than a new one. Not only have you already spent funds to draw the person to your company, but they are also more likely to buy … Continue reading 9 Simple Steps to Generate Repeat Customers and Drive Growth
