Tag Archives: Customers

Design thinking starts with redefining the role customers play in your product strategy

To develop a customer-led design philosophy, companies must change its approach to improve collaboration with engineers and marketing teams. Jeremy Korst on February 19, 2020 Google the term “design thinking” and you’ll get around 1.5 billon results. It’s one of the most searched terms in business today as companies and marketers look to put the … Continue reading Design thinking starts with redefining the role customers play in your product strategy →

Customers want more text-based customer support options from brands

Branding Lessons

Your customers want to text for live support. Are you ready? Amy Gesenhues on February 12, 2020 When asked about customer support preferences, 72% of consumers age 18 to 64 said having the ability to text with a live agent in real-time would improve their overall customer service experience. The question was part of … Continue reading Customers want more text-based customer support options from brands →

Put Your Customers at the Heart of Your Data Strategy

Data Management

Mike Rowan — February 8, 2020 Data, data everywhere, but no relevance in sight. Are you struggling to make sense of your customer data and use it effectively to personalize your marketing communications? Many companies continue to develop and implement data strategies, trying to align their data insights with how their customers buy, in order … Continue reading Put Your Customers at the Heart of Your Data Strategy →

5 Retail SEO Tips for Converting Traffic Into Customers

SEO Tools

Dave Colgate — February 1, 2020 Effective retail SEO strategies to help marketers optimise across complex consumer journeys and convert as much traffic as possible. Optimising a retail website for search is one of the most challenging things you can do in SEO. For one thing, you’re not only competing against other retailers but Google’s … Continue reading 5 Retail SEO Tips for Converting Traffic Into Customers →

Brands are neglecting transactional emails, leading to deliverability issues and lost customers

Email Management

Latest email benchmark report indicates that email senders recognize the importance of transaction email, but aren’t prioritizing user experience. Jennifer Cannon on January 30, 2020 Transactional and triggered emails (e.g., ‘welcome emails’) are on the rise, but senders are not investing enough in the technology behind them to maintain consistent deliverability, engagement and quality, according … Continue reading Brands are neglecting transactional emails, leading to deliverability issues and lost customers →

Do You Know What Your Customers Really Want? [Infographic]

Customer Satisfaction

Jennifer Hanford — January 28, 2020 We can all recall at least one horrible customer service experience in our lives. But how often do we actually “complain” to someone who can turn that negative experience into a positive one? According to a recent statistic, as many as 96 percent of us will say something about … Continue reading Do You Know What Your Customers Really Want? [Infographic] →

“CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers

Customer Relationship Managemnet

The representatives of the Platform of Independents aim to create flexible martech solutions that work together across the entire technology stack. Jennifer Cannon on January 16, 2020 Ten marketing technology companies are leading an initiative with over 190 co-signatories to publicly pledge to design software that eliminates data siloes by shifting away from a CRM-centric … Continue reading “CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers →

5 Tips for Developing a Membership Site That Appeals to Customers

Membership Business

Monika Jansen — January 15, 2020 Setting up a membership site requires a TON of work, but if you can create one that people want to join it’s a very worthwhile endeavor. A membership site represents a new potential income stream, and it also allows you to build an online community and engage with people … Continue reading 5 Tips for Developing a Membership Site That Appeals to Customers →

3 Resolutions to Convince and Convert Customers in 2020

Customer Satisfaction

Liz Papagni — December 19, 2019 Follow @mrktgworx It’s never a bad time to improve your marketing strategies. With a new year just around the corner—and a whole new decade, at that—everyone is making resolutions to better their lives and their businesses. What better time to resolve to increase engagement and action with your customers? … Continue reading 3 Resolutions to Convince and Convert Customers in 2020 →

How to Create Automation for Product Reviews to Retain Your Customers

Product Management

Georges Fallah — December 19, 2019 Follow @georgesfallah Getting your customers to review your product is a powerful strategy that should never be ignored or underestimated. It really matters what people are saying about your business so you can use this opportunity to establish a strong reputation for your brand. Customer reviews are powerful pieces … Continue reading How to Create Automation for Product Reviews to Retain Your Customers →