3 Entrepreneurial Trends to Watch in 2022

As an entrepreneur, you’re well aware that the trends of today can soon fizzle out. And for that reason, it’s important to remain flexible so you can adjust your approach as necessary.

With the calendar getting ready to turn from 2021 to 2022, there’s no better time than now to get a feel for the top entrepreneurial trends of the new year. There’s no way of knowing how these trends will progress, but there’s a good chance one or more of them could do wonders for your business.

1. Augmented Reality (AR) Is On The Rise

Augmented reality is no longer something you only see in the movies. It’s a growing trend within the ecommerce industry, with 2022 expected to be the biggest year yet.

With this technology, online stores can increase buyer confidence while consumers find it easier to envision how a product would work for them.

According to a recent Google survey, 60 percent of people say they want to be able to visualize how and where a product could work for them.

2. Traditional Sales Is On The Way Out

Depending on your age, you may remember the “old days of sales” when you spent the majority of your time cold calling and meeting in person. In other words, outbound sales ruled your daily life.

While outbound sales will always have a place — at least at some companies — many organizations are moving toward product led growth. With product led growth, user acquisition, conversion, and expansion are all driven by the product itself. It’s a much more organic approach to sales and service.

3. It’s No Longer “Cool” To Work Long Hours

It’s no longer the “in thing” to brag about how many hours you worked. More and more entrepreneurs are on board with the mantra “work smarter, not harder.”

If you’re working 18-hour workdays, you’re not getting the recommended hours of sleep for a working professional. There are only six hours left in your day, and you need a minimum of seven to do your body good.

A lack of sleep can lead to problems such as decreased productivity, irritability, forgetfulness, and burnout — and that’s just the start.

If you’ve yet to consider the impact these trends could have on you and your business in 2022, take a step back to reset. By harnessing the power of these trends, you could soon find yourself in a better position to succeed.

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