Carrie Morgan November 15, 2020 JESHOOTS-com / Pixabay Many B2B salespeople are used to meeting with their customers face to face; delivering presentations or holding discovery meetings. Their training has been focused around how to hold successful meetings and reading customer body language – only for it all to be thrown up in the area … Continue reading How to Win at Selling When You Can’t Meet Customers Face to Face
Erika Giles November 3, 2020 Looking to utilize LinkedIn ads to reach your target audience? LinkedIn Message ads are a great way to start! LinkedIn InMail and Message Ads are a way to expand on your email campaigns to your target audience via LinkedIn. Start closing more customers and creating excellent engagement with your InMail … Continue reading 15 LinkedIn InMail Best Practices and Message Ads Tips to Close More Customers
Mike Kappel October 23, 2020 This year is certainly something, to say the least. Don’t get me wrong—I’ve been counting my blessings each day, but there’s no arguing that 2020 has required some major adjustments. After a summer of social distancing, you (like me) are probably wondering what the heck the holiday season is going … Continue reading For a Successful Holiday Season, Meet Your Customers Where They Are
Nia Gyant October 17, 2020 Successful companies know that sales promotions are among the most effective methods of increasing sales, boosting customer satisfaction, and heightening brand awareness. Sales promotions have been used for decades with great success and, no matter your industry or the size of your business, there are sales promotion techniques that can … Continue reading 15 Insanely Effective Sales Promotion Examples to Win More Customers
Steven Imke October 3, 2020 Recently, I taught a webinar on Funding your Small Business Startup. One tactic that I shared that I think does not get nearly enough attention is the idea of getting the customer to fund a startup. Rather than following the traditional path of writing a business plan and using it … Continue reading How to Get Customers to Fund a Startup
Angela Hausman, PhD September 18, 2020 Image source CIO Businesses tend to think the more customers the better. And mostly that’s true. Certainly, I wouldn’t normally advocate throwing someone out of your retail business, but there are many cases where you don’t want to encourage customers to come into your store or virtual business in … Continue reading Customers You DON’T Want Based on Lifetime Value
Louis Columbus September 14, 2020 Customers’ expectations, preferences, changing patterns in how and why they purchase need to be the core of any digital transformation effort. 63% of organizations say delivering an excellent customer experience as measured by customer satisfaction scores defines success as a digital-first business, according to a recent IDG study. 67% of … Continue reading Why Digital Transformation Always Needs To Start With Customers First
Joseph Chukwube September 5, 2020 Engagement determines the effectiveness of any marketing strategy. Yet, the nature of video excludes interaction and it is a challenge for marketers to create a video strategy that engages the customer. Of course, internet users want video content from brands. But for brands to engage their customers using videos, they … Continue reading 4-Step Guide to Effectively Using Video to Relate with Your Customers Innovatively
Jonathan Payne August 19, 2020 Before Google My Business, it wasn’t long ago the phone book was the most practical way to find restaurants, service providers, retailers, and more. It was a slow-moving world, huh? Sure, you could find the business after a lot of flipping through pages. But even then, you had no easy … Continue reading Optimizing “Google My Business” and How To Attract More Local Customers
Data shows positive audience response to inbound and outbound marketing, but response to sales emails lagged. Kim Davis on July 8, 2020 HubSpot this week provided extensive insights into the effects of COVID-19 on digital businesses by aggregating second-quarter data from its 70,000-plus customer base. The data confirmed: A notable growth in web traffic (18% … Continue reading How COVID-19 affected HubSpot customers: ‘People wanted to hear from marketers’
