Tag Archives: Customers

The Secret to Products and Services Customers Use

Product Marketing

Jeff Doolittle August 8, 2021 Efficiency thinking is failing businesses and society. Incremental improvements in business processes have resulted in low-cost, widely available products and tremendous waste and social challenges. The future of value creation is designing for both the individual and society using design thinking. Design thinking creates value through aligning consumer desirability, technological … Continue reading The Secret to Products and Services Customers Use →

Shutterstock.AI launches data products for AWS Data Exchange customers

Amazon AWS

New Shutterstock subsidiary enables businesses of all sizes to train computer vision models at scale. Chris Wood on July 30, 2021 Shutterstock.AI, a new subsidiary of the widely used creative content platform Shutterstock, has announced the availability of its data on AWS Data Exchange, a service that aims at enabling companies to find and use … Continue reading Shutterstock.AI launches data products for AWS Data Exchange customers →

How to Build a Messaging Strategy that Grabs Your Customer’s Attention

Customer Acquisition

Tom Whatley July 21, 2021 A solid messaging strategy ensures you grab your target audience’s attention and build interest in what you’re selling. But there’s no one-size-fits-all approach. It should be informed by your market, competitor, and user research, and optimized through feedback and testing. This will help you gauge who your audience is and … Continue reading How to Build a Messaging Strategy that Grabs Your Customer’s Attention →

Marketing Personas – Know Your Small Business Customers

Small Business Tools

Debra Murphy July 15, 2021 How well do you know your customer? What motivates them to buy and why? The more you understand your customer, including their needs, wants, challenges and values, the better you can communicate with them. Marketing personas are highly detailed profiles of your ideal customer that will help provide clarity in … Continue reading Marketing Personas – Know Your Small Business Customers →

How You Can Leverage Social Media to Turn Campfire Conversations Into Loyal Customers

Loyalty Programs

Tom Martin June 29, 2021 Did you know that a recent Sprout Social research study found when consumers feel connected to brands, more than half of them (57%) said they’d increase their spending with that brand and 76% indicated they’d buy from that brand vs a competitor? And guess what that same research indicated was … Continue reading How You Can Leverage Social Media to Turn Campfire Conversations Into Loyal Customers →

Capture Your Customer’s Hearts with Powerful Company Culture Video

Corporate Culture

Victor Blasco June 8, 2021 You might have already noticed how business is getting too impersonal in this digital age — so many screens, so little time. Since the rise of e-commerce, people don’t always know much about who they are buying from. And that’s not precisely an advantage. To reach out to your customers … Continue reading Capture Your Customer’s Hearts with Powerful Company Culture Video →

Recovering From the Pandemic: How Retailers Can Encourage Customers to Return to Stores

World Level Crisis

Peter Navarro May 16, 2021 Whenever there was a government assessment of the lockdown situation, I would literally stick to the screen for possible answers for the future. As a consumer, of course, one asks oneself what the situation will be like after the easing of the lockdown and how things will be in the … Continue reading Recovering From the Pandemic: How Retailers Can Encourage Customers to Return to Stores →

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