Tag Archives: Customers

Good morning: Your customers have questions

Challenges when it comes to building lifetime valyue and brand loyalty. Chris Wood on November 10, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered … Continue reading Good morning: Your customers have questions →

3 Tips for Getting Customers to Pay You Fast Without Asking Again

Payments Online

Manisha Sukhyani November 4, 2021 The deal is sealed. You already sent the invoice and are waiting for your smartphone screen to come alive and give you a message “$ $ $ credited to your account.” But wait… The payment hasn’t arrived yet. It’s been one day. Two Days. And you are still counting. You … Continue reading 3 Tips for Getting Customers to Pay You Fast Without Asking Again →

Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

Email Marketing Strategy

Tom Whatley October 7, 2021 If you’ve been in business for any amount of time, you may well have heard the phrase, “the money is in the list.” It’s a proverb as old as the internet, probably older. It’s also true. And more relevant than ever. If you want to build a successful business, a … Continue reading Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers →

Using psychology and better data practices to get customers closer to purchase

Customer Targetting

Optimizing campaigns with psychological insights saves times and makes you more competitive. Chris Wood on October 1, 2021 With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. “All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, … Continue reading Using psychology and better data practices to get customers closer to purchase →

Personalize Your Customer’s Online Shopping Experience With These 9 Tips

Customer Experience

Young Entrepreneur Council September 27, 2021 To truly change the customer experience, personalization has to go beyond a simple name change in an email. In the e-commerce world, shoppers expect a certain level of ease and comfort, and those companies which can offer a more tailored experience are the ones bringing customers back again and … Continue reading Personalize Your Customer’s Online Shopping Experience With These 9 Tips →

How contact tracking tech can reconnect brands with former customers

Customer Engagement

Technology can help companies find B2B contacts — including marketers — that have changed jobs. Jacqueline Dooley on September 13, 2021 You may have great clients, loyal to your product or service, but how do you stay in touch with them when they switch jobs? That was the dilemma faced by Ellie von Reyn, Conductor’s … Continue reading How contact tracking tech can reconnect brands with former customers →

How to build seamless experiences for ‘digital everywhere’ customers

Customer Experience

The most successful brands keep the customer at the center when expanding their digital presence. Chris Wood on September 9, 2021 “We’ve all heard that adage, ‘there’s danger in not moving your business at the speed at which it should be moving,’” said Matthew Crocker, Director of Marketing for CX software company Table, at MarTech … Continue reading How to build seamless experiences for ‘digital everywhere’ customers →

How Loyal Are Your Customers?

Customer Loyalty Programs

How Loyal Are Your Customers? by Laurie Sullivan , Staff Writer @lauriesullivan, September 2, 2021 Many factors come into play that can improve the customer experience. With new tools and technologies continually being introduced, businesses have the opportunity to improve loyalty. But what I hear is that branded keyword search is on the decline. How loyal … Continue reading How Loyal Are Your Customers? →

Building trust with your customers

Marketing Tools

Plus search experience upates from Yext. Chris Wood on August 30, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good … Continue reading Building trust with your customers →

157 Authentic Fall Hashtags to Harvest More Customers (+Tips!)

Hashtag Marketing

Kristen McCormick August 27, 2021 Hashtags are helpful for expanding your visibility and building your brand, but with the vastness of social media, it can be hard to actually see these benefits. If you want to get value out of your hashtags, you’ll want a more strategic approach to ensure you’re getting the right visibility … Continue reading 157 Authentic Fall Hashtags to Harvest More Customers (+Tips!) →