Ali Faagba March 3, 2021 E-commerce business owners live in a rabbit hole: with an average conversion rate of 3 to 4%, they are either always busy chasing a new customer or going out of business. The unpleasant cost of pursuing a new customer — especially, as opposed to keeping an old one — only … Continue reading 5 Novel Things Ecommerce Store Owners are Doing to Retain Customers in 2021
William Harris March 4, 2021 Your Shopify store is all set up, and you’re ready to make some sales. The only problem? No one is visiting your store, so you’re not getting any business. You may have incredible products and a beautifully designed website, but none of this matters if customers can’t find your store. … Continue reading Shopify SEO: 8 Tips to Help Customers Find Your Store
Chad Sanderson February 26, 2021 How do you go from good to great? How do you remain relevant as your competition continues to gain more market share? As the technology and business landscape continues to shift rapidly, companies that embrace innovation will have a clear advantage over those who don’t. As with most things in … Continue reading Product Innovation: How to Build Products Your Customers Love
Rachel Foster February 24, 2021 Creating case studies should be at the top of your “to-do” list if you need content that turns B2B leads into customers. According to the Content Marketing Institute, 40% of B2B marketers said that case studies are the #1 type of content for converting late-stage leads. Meanwhile, 98% of B2B … Continue reading 3 Time-Tested Ways to Get Customers to Say “YES!” to a Case Study
Connor Benedict February 24, 2021 Online marketing for your retail store might seem simple: You want to draw more customers to your store’s website. But this objective requires knowledge of ecommerce SEO, or search engine optimization. The good news is, SEO is a skill you can learn, and you’ll be fitting it into your online … Continue reading Ecommerce SEO: Bring More Customers to Your Online Store
Daniel Hopper February 11, 2021 The internet is a massive part of our lives. We use the internet for all sorts of things?—?to socialise, learn, or entertain us. It is where many of us spend a lot of our time. Because we are spending so much time online, the internet has become a powerful tool … Continue reading Using Digital Marketing to Reach Your Customers
Ellen Christenberry January 19, 2021 Social media consumes a lot of our waking hours, whether or not we intend it to (I mean, those memes aren’t going to chuckle at themselves). Especially in the COVID era, people seek connection and search for information on social media more than ever. In fact, people around the globe … Continue reading 7 Simple Strategies to Take Your Social Media Customer Support to the Next Level for Happier Customers
Dana Kachan January 15, 2021 Customers feel the growing need for online socializing, especially when most of us are staying at home during the lockdown. The power of community marketing is rising amidst social distancing in the offline world. “People do not buy goods and services. They buy relations, stories and magic” – Seth Godin … Continue reading Modern Customers Want Brand Communities, No More Advertising
Victoria Taylor January 15, 2021 Did you know you can earn more by selling to returning customers rather than acquiring new customers? As a business owner, it’s important that you get new customers going to your store. After all, customers are the only thing keeping your business going. Most eCommerce owners make the mistake of … Continue reading 6 Simple Ways to Get More Returning Customers to Your eCommerce Store
Syed Balkhi January 8, 2021 Are you looking for a way to make more money with your online store? If so, you may want to consider the world of wholesale marketing. Essentially, wholesale marketing is when you sell your products to other businesses, usually for resale purposes. You can make new business connections, dramatically improve … Continue reading 4 Effective Strategies for Selling to Wholesale Customers
