Columnist Thomas Stern discusses five essential components of local optimization that increase online exposure and drive offline traffic to brick-and-mortar stores. Thomas Stern on March 3, 2016 As device connectivity expands and mobile integration becomes more prevalent, local SEO is gaining importance for brands seeking to obtain digital visibility and acquire customers. Millions of … Continue reading The Local SEO Playbook To Increased Visibility And Customer Acquisition
by Jonjo Hancock-Fell March 1, 2016 Follow @https://twitter.com/RakutenMKTG_UKMarch 1, 2016 The modern marketplace – where consumers can shop anywhere, 24 hours a day – means brands have to stay a step ahead to meet and exceed expectations. Marketers are aware they need to deliver a blended experience across devices and channels, which to consumers must … Continue reading Why the Single Customer View isn’t Enough
by Andrew Sheridan February 25, 2016February 25, 2016 Engaging with customers has become increasingly difficult in recent years. Marketers are struggling to keep up with the growing number of devices and media channels used by consumers. Despite the emergence of so many new channels, the most reliable way to engage customers is one of the … Continue reading 3 Surefire Ways to Boost Customer Engagement with Email Marketing
by William Yates February 25, 2016 Follow @novacomcorpFebruary 25, 2016 With more than 80% of senior executives saying they now watch more online video than they did a year ago, and according to Forbes, 75% of executives are watching work-related video on a weekly basis, this communications channel has risen to a stellar level in … Continue reading Video: The Fast-Track to Online Customer Engagement
by Jamil Velji February 20, 2016 Follow @jamilveljiFebruary 20, 2016 Before starting to market your company online, you will need to know exactly who your target demographic is going to be – in other words, who do you want to sell your products or services to? Here’s a clue, ‘everyone’ is not the right answer, … Continue reading Why Understanding Your Target Demographics is Crucial for Customer Acquisition
by Tahir Akbar February 20, 2016 Follow @tahirakbrFebruary 20, 2016 Logistical efficiency is defined as how smoothly an enterprise conducts its operations. Typically logistics is all about the movement of physical goods and vital information. From raw material to warehouse management, supply chain to labor administration, product shipment to information management, everything comes under logistics … Continue reading 5 Ways to Enhance Your Logistical Efficiency and Improve Customer Relations
by Anna Colibri February 19, 2016 Follow @annacolibriFebruary 19, 2016 With over 1.49 billion users, the fact that your customers are on social media should by now be a no-brainer. Given that reality, this post aims to give you a few pointers about how and why you should use social media to grow your business. … Continue reading How to Monitor & Measure Social Media for Customer Service & More
by Rahul Singh February 14, 2016February 14, 2016 Customer experience is all about omnichannel today. And omnichannel is all about having well-connected, integrated, and consistent service channels, such that when customers call your company, they don’t view your support channels separately. In the customer’s view everything is managed as a whole rather than a bunch … Continue reading Why Omnichannel Customer Lifecycle Will Take Lead For ECommerce In 2016
by Alexa Matia February 14, 2016February 14, 2016 These days, pretty much everyone is on social media. 73% of Americans have a social network profile. There are many people who find social media to be the easiest way to contact a company or service. In 2013, more than 67% of respondents to a survey said … Continue reading 7 Tips for Delightful Customer Service on Social Media
The ex-head of Apple and Pepsi adds his backing to the idea that companies are no longer in control. Barry Levine on February 10, 2016 at 3:02 pm There aren’t many people who have seen the arc of modern marketing from as many vantage points as John Sculley. The ex-CEO/Chairman of Apple and President/CEO of … Continue reading John Sculley To Marketers: Don’t “Worry About The Technology,” Focus On The Customer
