Brian Wallace — October 5, 2018 Follow @nowsourcing — October 5, 2018 Customers expect high quality service when they interact with their suppliers, and why shouldn’t they? Among customers that switch vendors, 66% do so because of high prices, rates, and fees and 32% because of serious problems with services, like mistakes or failures. Above … Continue reading Preventing Customer Churn Through One Simple Act [Infographic]
‘When the map and the terrain disagree,’ conference chair Scott Brinker reminded the audience, ‘trust the terrain.’ Barry Levine on October 3, 2018 Akamai CMO Monique Bonner at the MarTech East conference “The Universe is made of stories,” the poet Muriel Rukeyser once proclaimed, “not of atoms.” Similarly, the marketing universe isn’t made of … Continue reading Message to marketers: Mind the customer before the tech
CDP evangelist David Raab shared common myths and realities of customer data platforms during the 2018 Martech Conference in Boston. Amy Gesenhues on October 3, 2018 David Raab, founder of the vendor-neutral CDP Institute, shared his insights into what CDPs (customer data platforms) can and can’t do, during Tuesday’s MarTech Conference session aptly titled … Continue reading Customer data platforms ‘not a silver bullet,’ says CDP Institute founder
Affiliate New Customer Revenue Rose 45% In Q2 2018 by Laurie Sullivan @lauriesullivan, September 28, 2018 Easter, Mother’s Day, Memorial Day and back-to-school all provide opportunities to grow affiliate marketing programs, but opportunities for marketers and brands increase heading into the end-of-year holiday season. Acceleration Partners, a global performance marketing agency, released the results of … Continue reading Affiliate New Customer Revenue Rose 45% In Q2 2018
Paul Selby — September 25, 2018 Follow @Paul_at_SN_CSM — September 25, 2018 Source: Pexels.com Customer Service Week is only a week away. This week of celebration is a great opportunity to acknowledge the work of your customer service staff. Frontline agents are one of if not the most important asset in your service center. Maybe … Continue reading 3 Ways to Honor Agents Beyond Customer Service Week
Kevin George — September 21, 2018 Follow @imkevin_monk — September 21, 2018 Email marketing is one of the most preferred channels for delighting and retaining customers at almost every stage of the buyer’s journey from Convert to Close to Delight. Moreover, email is the only push-based marketing channel where all you need is the email … Continue reading How to Widen Up your Customer Base by Creating Accessible Emails
Bonnie Harris — September 20, 2018 Follow @waxmarketing — September 20, 2018 For any business to succeed, you need to retain your customers. Once you win your customers’ loyalty, you can expect a good amount of revenue from repeat purchases. However, if you fail to retain your customers, your sales and profit margins are likely … Continue reading How to Use Predictive Analysis to Improve Customer Retention
Female CMOs Lead In Brands Delivering Customer Experience by Laurie Sullivan , Staff Writer @lauriesullivan, September 12, 2018 Seven of the top 20 brands in the fourth annual Brand Relevance Index (BRI) released Wednesday have female CMOs or heads of marketing. Netflix at No. 4, Google at No. 6, Samsung at No. 7, LEGO at No. … Continue reading Female CMOs Lead In Brands Delivering Customer Experience
Jana Barrett — September 12, 2018 Follow @_janabarr — September 12, 2018 haydenweal / Pixabay Every company wants to improve its customer experience. But if you only examine your relationships with customers and fail to look under the hood, you might get nowhere. More and more, research suggests that employee experience (EX) and customer experience … Continue reading Connecting Employee Experience and Customer Experience
Liz Papagni — August 31, 2018 Follow @mrktgworx — August 31, 2018 If you’ve never really considered customer service an important step in your marketing strategy, then now’s the time to start. You’re already aware of the buyer’s journey and how to tailor your marketing to reach those customers wherever they are on the path … Continue reading Is Customer Service Part of Your Marketing Strategy?
