What makes a company compelling enough to win advocates? Contributor Matt Zilli lists the things a brand needs to inspire loyalty and passion. Matt Zilli on August 7, 2018 Most articles about driving customer advocacy focus on how to run successful advocacy initiatives or influencer marketing programs. This is not one of those articles. … Continue reading 5 key characteristics that enable companies to cultivate customer advocates
Matt Harris — August 6, 2018 Follow @mrmch— August 6, 2018 When marketers talk about omnichannel marketing, a key component of that is making sure that every time a customer encounters your brand, they have not only a positive experience, but a consistent one as well. Too often that isn’t the case. Email in particular, … Continue reading Creating a Consistent Customer Experience with Centralized Email Template Management
As consumers search from more places than ever before, it’s vital that marketers deliver experiences that perform. Contributor Jim Yu shares tips on how to deliver a great experience at every search touch point. Jim Yu on July 13, 2018 The role of search is expanding and diversifying at an accelerating pace. In the … Continue reading Improving the customer experience means getting search right
Adam Lean — July 10, 2018 — July 10, 2018 As a small business owner, you rely on one simple equation to run your business. Profit = Revenues – Expenses In order to make money, your revenues (or sales) have to be higher than your expenses (or costs). That sounds fine and dandy, but we … Continue reading 7 Ways to Increase the Profit of Your Business Without Getting a Single New Customer
Roman Kniahynyckyj — July 6, 2018 Follow @kniahynyckyj — July 6, 2018 Customer reviews have become a powerful force. Statistics say 90 percent of consumers check out reviews before visiting a business, 84 percent trust reviews as much as they trust personal recommendations, and 93 percent state reviews play a role in their purchasing decision. … Continue reading How Customer Reviews Affect Your SEO
Contributor Brian Solis reminds us that mobile success requires a lot more than just having an app or mobile site. Brian Solis on June 26, 2018 With over 40 percent of online transactions and growing, mobile is eating the world day by day. When a customer sets out to learn and make a decision, … Continue reading Mobile is taking over the customer journey
How you approach martech is highly dependent on the thread that’s unifying all of your decision-making. Contributor Debbie Qaqish explains how this affects your chances of success. Debbie Qaqish on June 18, 2018 In 2011, I worked with a large tech firm on their martech stack. This was years before marketing operations (MO) was … Continue reading Is your customer the unifying thread? How to do martech right
Brian Wallace — June 13, 2018 Follow @nowsourcing — June 13, 2018 One of the central parts of any business is customer service, and more and more companies are taking steps to bring a customer’s experience into the future. Inroads in the field of artificial intelligence are helping companies and consumers build better relationships while … Continue reading Can Artificial Intelligence Enhance Customer Service Efforts? [Infographic]
Faye Ferris — June 11, 2018 Follow @YouAreYourBoss — June 11, 2018 With the world turning into a virtual global village, businesses of all shapes and sizes are actively looking for ways to engage and connect with their target audience, online and offline. What differentiates successful businesses that click with their audience from those that … Continue reading Quickstart: The 3-Step Path to Creating Customer Avatars
Getting to know your customers pays dividends in lots of overlooked ways. Contributor Evan Magliocca explores some of the possibilities. Evan Magliocca on June 1, 2018 Marketers are data-obsessed; we want to know everything we possibly can about our customers. We invade their lives to leverage some of the most personal and important information. … Continue reading I’m a customer. Please get to know me.
