Tag Archives: CUSTOMER

How to Incorporate Video Into the Customer Journey

Kait Bowes — February 5, 2019 — February 5, 2019 Leading demand gen marketers recognize that their job doesn’t end once a prospect signs on the dotted line. It’s crucial to the marketer’s and the organization’s success to continue nurturing that customer’s relationship with the brand’s product and/or services. One engaging way to nurture that … Continue reading How to Incorporate Video Into the Customer Journey →

4 Features Your Digital Customer Engagement Platform Must Have

Marketing Platforms

Mia Jacobs — January 15, 2019 — January 15, 2019 janeb13 / Pixabay At its core, customer success is simple: take care of your customers and they’ll take care of your business. Nurture relationships, and not only will customers receive excellent service and well-supported products, but your enterprise will be financially healthy in the long-run. … Continue reading 4 Features Your Digital Customer Engagement Platform Must Have →

3 Obvious and Non Obvious Signs Customer Product Usage is Slipping

Product Management

Burke Alder — January 12, 2019 — January 12, 2019 As a customer success manager (CSM), your goal is to help your customer accounts change their behaviors by using your product(s) to drive positives outcomes and ROI throughout their entire journey with your company. Tracking and measuring product usage is one key method customer success … Continue reading 3 Obvious and Non Obvious Signs Customer Product Usage is Slipping →

10 Awesome Tips for Small Businesses to Maintain Strong Customer Relationships

Customer Relationship Managemnet

Abhishek Talreja — January 11, 2019 Follow @Abhishekt5 — January 11, 2019 As a small business owner, you may feel overwhelmed by everyday challenges. Small businesses have to keep looking for new clients. There’s a constant pressure of daily expenditures. Imagine a situation where you didn’t have to run around and chase new clients all … Continue reading 10 Awesome Tips for Small Businesses to Maintain Strong Customer Relationships →

3 ways customer data drives more impactful brand experiences

Branding

Fostering customer trust and creating a plan for physical and digital stores to co-exist are important strategies to leverage. Mike Sands on December 20, 2018 As marketers, we love to talk about consumers as if they are another species — unique, complicated, demanding and fickle creatures we spend our days (and budgets) trying to understand, … Continue reading 3 ways customer data drives more impactful brand experiences →

Five Powerful Employee Feedback Tips for Customer Experience Leaders

Feedback Management

Thomas Ewen — November 15, 2018 — November 15, 2018 geralt / Pixabay Companies often focus solely on customer experience, forgetting the actual driver for an excellent customer journey – their employees. According to the 2016 CXEvolution study by MaritzCX, “customer-centric companies are three times more successful at driving significant financial improvement and customer … Continue reading Five Powerful Employee Feedback Tips for Customer Experience Leaders →

How to Use Your Customer Journey Map to Increase Business Productivity

Customer Engagement

Sara Staffaroni — November 11, 2018 — November 11, 2018 rawpixel / Pixabay If the teams in your organization appear productive, but you’re still having a hard time pushing the needle, the problem might be with how you’re measuring business productivity. The Harvard Business Review did some digging and found that analyzing the productivity of … Continue reading How to Use Your Customer Journey Map to Increase Business Productivity →

Is Acquisition Tunnel Vision Cutting Your Customer Lifetime Value Short?

Sales Funnel

Debbie Qaqish — October 17, 2018 — October 17, 2018 If you ask B-to-B marketers to describe their primary focus, 90% of them will say it is net new acquisition. Marketers spend the majority of their time, money and efforts marketing to and engaging prospects. If this is the charter of marketing, this is fine, … Continue reading Is Acquisition Tunnel Vision Cutting Your Customer Lifetime Value Short? →

5 Ways to Fast-Track Your Client Onboarding for Customer Success

Client Acquisition

Audrey DiMartinis — October 11, 2018 — October 11, 2018 SeppH / Pixabay Why Should You Care About Customer Onboarding? It’s simple. A refined customer onboarding process creates a better outcome for the customer. No matter what you do, if you work with clients, your customer onboarding process needs to be rock solid and poised … Continue reading 5 Ways to Fast-Track Your Client Onboarding for Customer Success →