Tag Archives: CTAs

Email tactics and CTAs for lead generation: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: lead gen tactics and CTAs for email. MarTechBot on April 22, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Email tactics and CTAs for lead generation: Best of the MarTechBot →

How to craft killer CTAs that convert B2B prospects

Advertisement Tools

Learn the fundamentals of what to do to create compelling B2B calls to action for successful email outreach. Vladyslav Podoliako on February 20, 2024 Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. Your entire outreach will fail if your call to action (CTA) is weak. While regular cold emails can … Continue reading How to craft killer CTAs that convert B2B prospects →

Beyond ‘click here:’ 4 rules for better email CTAs

Email Strategy

“Click here” is a terrible call to action for email campaigns. Here are tips and examples to help you develop better ones. Kath Pay on May 15, 2023 I’ll get straight to the point: “Submit” and “Click here” are ineffective calls to action (CTAs) for your email campaigns. (I’ll explain why a few paragraphs down.) … Continue reading Beyond ‘click here:’ 4 rules for better email CTAs →

The art of natural funneling: How to lead your readers without forced CTAs

SEO Strategy

Learn how to use effective CTAs in your content and email marketing for a seamless customer journey. Stephanie Trovato on May 3, 2023 Imagine this. You walk into Home Depot to buy a rake because you need to do some yard work and then decide to browse the aisles to get ideas for your dream … Continue reading The art of natural funneling: How to lead your readers without forced CTAs →

17+ Call-to-Action Examples: How to Create Converting eCommerce CTAs for All Marketing Channels

Call To Action

Nicole Blanckenberg October 11, 2021 Here’s the thing: a call-to-action can make or break even the most comprehensive eCommerce marketing strategy. CTAs may seem like the cherry on the top of your PPC campaign, landing page, email, or on-site marketing campaign, but this marketing element affects your conversion rates directly and dramatically. And when you … Continue reading 17+ Call-to-Action Examples: How to Create Converting eCommerce CTAs for All Marketing Channels →

How to Properly Track CTAs in Google Analytics

Google Analytics

Mitch Transue September 21, 2021 Properly tracking and measuring success is a crucial step when using calls to action (CTAs) on your website. But if your website isn’t built in a content management system (CMS) with built-in reporting tools, such as HubSpot, it can be difficult to get the insights you’re looking for. Let’s take … Continue reading How to Properly Track CTAs in Google Analytics →

How to Create High-Converting CTAs For Your Landing Page

Website Landing Pages

Chris Christoff — November 29, 2019 Follow @chriscct7 How much attention and research do you put into your calls-to-action when crafting a landing page? If your answer is that you quickly come up with the elements that make up a CTA and stick it on the page, you probably have a difficult time getting the … Continue reading How to Create High-Converting CTAs For Your Landing Page →

Tips For Effective Email Marketing CTAs

Email Marketing Tips

VerticalResponse — August 11, 2019 Follow @VR4SmallBiz — August 11, 2019 Emails live and die by their calls to action (CTAs). A good email marketing call to action is critical to success; it’s the catalyst that spurs sales. CTAs have evolved over the years, and keeping abreast of current trends is a great way to … Continue reading Tips For Effective Email Marketing CTAs →

10 Most Effective SMS CTAs to Try Now

SMS Marketing

Brian Mikes — September 21, 2018 Follow @betwext — September 21, 2018 Considering the amount of time the average American spends on their phone, it’s no surprise SMS marketing is the most powerful way to communicate with Prospects, Customers and VIPs! Companies in every kind of industry use SMS messages (AKA: texting) to tell consumers … Continue reading 10 Most Effective SMS CTAs to Try Now →

These CTAs Are Not Good (And How to Fix Them!)

PPC Strategies

Greetje den Holder — June 30, 2018 Follow @GdenHolder — June 30, 2018 Every piece of marketing content you write should have a clear call to action. The CTA serves a simple yet crucial role in telling your readers what steps they should be taking next, like buying your product, calling for an appointment with … Continue reading These CTAs Are Not Good (And How to Fix Them!) →