Patti Podnar — June 2, 2017 Follow @PodnarWriting— June 2, 2017 tpsdave / Pixabay In the summer of 2003, I was standing in my sunroom, holding my six-month-old little boy in my arms, and watching the willow tree in my backyard bend over until it was almost parallel with the ground. In the aftermath of … Continue reading Weathering the Storm: The Role of Social Media in Crisis Management
Paul Keijzer — May 11, 2017 Follow @Paul_Keijzer— May 11, 2017 Let’s take a moment and think about what we learned in college and/or university. There’s a good chance that aside from your core courses you may have taken a few electives such as humanities, calculus, history, psychology and so on. Looking at what you … Continue reading The Crisis of Skills’ Shrinking Half-Life
Dhariana Lozano — November 18, 2016 Follow @DhariLo— November 18, 2016 Just as in life, many things can go wrong with your business. With social media keeping us connected second to second, your response to a social media crisis can make or break how your followers perceive your brand. The negative effects of a social … Continue reading The Basics on How to Handle A Business Crisis On Social Media
Leanplum says behaviorally and time-optimized notifications improve retention. Greg Sterling on September 17, 2016 A new comScore mobile report reflects that almost 60 percent of digital media time is now spent in apps (tablet, smartphone). That makes brands’ app/retention strategies more important than ever. Push notifications are widely regarded as a tool to boost … Continue reading Can the app-retention crisis be addressed with personalized notifications?
by David Kiger Follow @davidkigerSeptember 1, 2016 It’s only natural that CEOs would rather not spend a great deal of time considering the worst possible business scenarios. But mistakes — even disasters — are likely to pop up, and business leaders should be prepared to go into damage-control mode. Here’s a look at how proper … Continue reading Damage Control: How CEOs Can Navigate a Business Crisis
by Darleen DeRosa April 14, 2016 Follow @onpoint_llcApril 14, 2016 Succession planning is always important, but sometimes it is urgent. A key leader resigns without notice. A high-level manager and several of his team members are fired for ethics violations. Or, a company is experiencing rapid growth and needs to accelerate hiring for leadership positions … Continue reading Succession Planning When Your Company Is In Crisis Mode
Columnist Josh Todd says the “good enough” approach to mobile is no longer an option. Marketers need to innovate and provide mobile audiences with a personalized, relevant experience. Josh Todd on March 23, 2016 We weren’t measuring mobile engagement when the iPhone first launched in 2007, but if we were, I have a hunch … Continue reading 6 signs marketing is in a mobile engagement crisis
Even as social channels are proliferating, engagement is dropping. Columnist Blaise Lucey discusses the reasons for the problem and what marketers should do in response. Blaise Lucey on March 3, 2016 Does your brand’s Twitter account seem like a ghost town? How about your Facebook and LinkedIn page? If you’ve noticed a drop in … Continue reading The Engagement Crisis In Content Marketing And Social Media: Why It’s Happening And How To Fix It
by Sandra Diaz January 12, 2016January 12, 2016 We end 2015 with multiculturalism in crisis. Just look at the diversity crisis in the headlines: case after case of police vs. young black man, Muslim terrorists vs. ordinary citizens, and another Donald Trump remark. And the commentary on social media, even among my own friends, is … Continue reading 3 Ideas to Address the Diversity Crisis in 2016
by Robert Gloer November 12, 2015 Follow @IOUFinancialNovember 12, 2015 No matter how well you run your business, you are never immune to a potential financial crisis, either within your own company or in the general economy. That’s why it makes sense to plan for the worst as you hope for the best. Here are … Continue reading Getting Your Business Through a Financial Crisis
