Sharon Crowley — March 21, 2020 Braveheart Sales Performance turns eleven years old on March 25. So, if you do the math you will realize that we started the company in 2009. Smack dab in the economic aftermath of the Great Recession. Sure, it was risky. But it seemed less risky at the time than … Continue reading Lessons from the Last Economic Crisis for COVID-19
Lara Dunning — March 13, 2020 Establishing a social media marketing plan takes a lot of time and effort and there are lots of things to consider, including which platform to use and how best to reach your target audience. However, many brands often overlook creating a social media crisis plan; this is one of … Continue reading Do You Have a Social Media Crisis Plan?
James Lang — November 28, 2018 — November 28, 2018 Entrepreneurs are natural dreamers. They see a vision and they’re crazy enough to try and build it for themselves. But there’s one thing that can hamstring any dream: cash-flow problems. Less than three-percent of small businesses started in 2011 are still operational. Your ability to … Continue reading 5 Tips for Outsmarting a Cash-Flow Crisis
Curt Kaneshiro — October 11, 2018 — October 11, 2018 GDJ / Pixabay Social listening has a variety of applications to help businesses meet their business and marketing goals. It provides marketers with the ability to monitor awareness levels, competitive landscape, consumer segments, product features and brand sentiment. Social listening also provides marketers with access … Continue reading How to Leverage Social Listening for Reputation or Crisis Management
Paul Keijzer — March 18, 2018 Follow @Paul_Keijzer — March 18, 2018 Skitterphoto / Pixabay The fact that 63% of the global workforce is not engaged isn’t all that surprising. That’s mainly because companies have kept their focus on the bottom line and profitability. Thus, driving their workforce to work on achieving targets that are … Continue reading How Gamification Can Address the Employee Engagement Crisis
Daniel Burrus — February 22, 2018 Follow @DanielBurrus — February 22, 2018 We all manage something or other, whether it’s other people, an entire organization, sales or even just ourselves. Managing suggests careful planning, a well-thought-out direction and a sense of control. What if we applied that definition of management to opportunity? What if we … Continue reading Crisis Manager or Opportunity Manager? You Decide.
By Stephen Moyers November 9th, 2017 Social media has become a go-to platform for public relations professionals. In a matter of seconds, a brand can send a message that will reach loyal customers, potential consumers, news networks, and others. Some companies handle crises on social media better than others. Every company needs to understand the … Continue reading 10 Things To Do On Social After A PR Crisis
Rupert Adam — June 13, 2017 Follow @emailcenter— June 13, 2017 How do you know when your email marketing is failing? Perhaps you don’t realise until it’s too late and rectifying it takes time to build up a pool of fresh non-fatigued customers. Here are some checks we suggest you make to ensure you are … Continue reading Signs Your Email Marketing Is In Crisis
Nicole Farber — June 9, 2017 Follow @FarberNicole— June 9, 2017 Sometimes, a company or organization will run into trouble. It can be a simple gaffe – a mistaken statement or action. Maybe something happened at your place of business, a college campus, in your parking lot, or other instances where you are receiving backlash. … Continue reading “Oh No She Didn’t!”: Got a Social Media Crisis on Your Hands?
Janet Church — June 9, 2017 Follow @JanetChurch— June 9, 2017 PublicDomainPictures / Pixabay Corporations spend millions of dollars a year to increase their visibility and mindshare on social media. However, there are times when companies stand out on social media for all of the wrong reasons. Some notorious examples spring to mind: The numerous … Continue reading Why Social Media Risk Management is About More than Handling a PR Crisis
