The moves signal the site’s growing ambition to compete more directly with video platforms like YouTube, Netflix, Hulu and Amazon Video. Amy Gesenhues on April 23, 2018 Facebook is taking more steps to help video creators and publishers monetize content, while simultaneously aiming to drive a bigger audience to Watch, the site’s video hub … Continue reading Facebook gives creators new ways to monetize videos, while pushing more users to Watch
Francesca Cruz — February 15, 2018 — February 15, 2018 Over a year ago, TapInfluence partnered with Altimeter group to publish the results of an industry-leading influencer survey. In that time, influencer marketing has grown rapidly to become a multi-billion dollar digital channel. It’s important for marketing agencies, influencer networks and platforms like TapInfluence to … Continue reading Social Networks that Embrace Creators Are Winning, and Why Blogs Aren’t Going Anywhere
Greetje den Holder — January 26, 2018 Follow @GdenHolder — January 26, 2018 On January 16, 2018, YouTube announced major monetization changes. Creators must now accrue four thousand hours of watch time over the course of twelve months and reach a thousand subscribers to join YouTube’s Partner Program and qualify for monetization. This is a … Continue reading What Alternatives Are There for Small Creators on YouTube?
Jared Augustine — December 28, 2016 Follow @JaredAugustine— December 28, 2016 “Authenticity in influencer marketing” is one of the most cliché phrases used in the space. But what does that actually mean to creators? I asked 15 influencers to share their thoughts about how they would define an authentic brand partnership. Misty Kingma “What makes … Continue reading 15 Creators Dissect Authenticity in Influencer Marketing
By Jonny Ross October 14th, 2016 Content creation is one of the most vital aspects of digital marketing – posting content that will inform, interest and amuse your online audience so that you’re one of the first places they turn to when they go online. This means creating content of a consistently good quality on … Continue reading 7 Top Tools For Content Creators
By Nevyana Karakasheva April 21st, 2016 In a digital world where Content is considered to be king, you need to build up an army to ensure your kingdom’s safety and well-being. If your kingdom is your company blog, then how could you mobilize a heroic army when labor (copywriters, creatives, editors, columnists) and finances (your content … Continue reading 7 Ways To Turn Your Employees Into An Army Of Content Creators
Neil Wood-MitchellNovember 5, 2015 The temptation to pick up a video camera and create killer content for your business or organisation is difficult to resist, after all, we capture content on our phones and smart devices all the time… and that looks okay, right? There’s a huge difference between what is acceptable to watch on … Continue reading 5 Biggest Mistakes Made By ‘In-House’ Video Creators
By Lyena Solomon October 15th, 2015 Content has become a key piece of most consumer and B2B websites, with companies investing significant dollars in user friendly content to drive SEO performance, and customer engagement. Providing value to customers, and ensuring the investment is worthwhile can be a challenge, but with Google Analytics, you can assess and … Continue reading Google Analytics Insights For Content Creators
David HasselSeptember 16, 2015 In The Office, Steve Carrell masterfully plays manager Michael Scott, who’s not-so-secret arch enemy is Toby, the meek and oft-maligned HR guy. Throughout the show, Scott is happy to openly share with everyone his opinions that HR staff are merely paper-pushers who have little to offer strategically in the realm of … Continue reading Providing Energy Creators Rather than Bogeymen: Why Companies Need to Re-Assess the Way they Approach HR
Bob HutchinsAugust 14, 2015 “Don’t make me read,” says today’s consumer. “Show me.” Whether you love or hate the demise of the written word, you have to admit that today’s best content generally doesn’t come in the form of an essay. Instead, we gravitate towards photos, videos, illustrations, and GIFs. The less we have … Continue reading 9 Reasons Why Great Creators Mix Visuals & Story
