If you’re trying to build your mailing list, chances are good that you’ve considered implementing an opt-in bonus, offering your site visitors a discount or free trial, for example, in exchange for their email address. The web is awash in these kinds of offers, but they may not be the most effective way to get … Continue reading Four Creative Options to Encourage Email Opt-ins
Tag Archives: Creative
Some Businesses Go Creative on Prices, Applying Technology
Many business owners struggle with pricing. Should their first concern be covering costs or figuring out what the market will bear? How do they determine what the market will pay without raising prices high enough that some customers flee? And can they offer discounts without damaging their price brand? There may be no easy … Continue reading Some Businesses Go Creative on Prices, Applying Technology
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