August 10, 2026 Are people in creative professions happier? It’s complicated BY Sarah Bregel Creative work is on the rise. According to recent projections from the Bureau of Labor Statistics, creative and multimedia design roles are expected to grow by 12% over the next six years—one of the biggest increases ever for those who hold degrees … Continue reading Are people in creative professions happier? It’s complicated
August 06, 2026 How a brilliant founder can become their company’s creative bottleneck BY Aysha Imtiaz Lauren Templeton built a company around creativity. A London-based performing arts entrepreneur and coach, she’s grown her school, Select School of Performing Arts, from three ballet classes in one studio into a 50-location organization reaching more than 1,000 students a week. At first, … Continue reading How a brilliant founder can become their company’s creative bottleneck
July 22, 2026 Workers are interested in creative AI tools. But hardly any are using them BY Ella Chakarian Artificial intelligence is changing how people view creativity in the workplace. While some leaders have touted the technology as improving the creative process at their companies, there are broader concerns about outsourcing the creative process to AI. … Continue reading Workers are interested in creative AI tools. But barely any are using it.
July 12, 2026 These are the application keywords that will bring in top creative talent BY Ella Chakarian A recent Resume.org survey of 991 U.S. hiring managers found that creative skills have surpassed technical ones in perceived value, with 57% saying creative employees are harder to replace with AI than technical workers. The World Economic … Continue reading These are the application keywords that will bring in top creative talent
As Google, Meta, and TikTok automate audience targeting, your headlines, images, and videos are becoming the strongest signals for who sees your ads. By Melissa Washburn Published on June 30, 2026 Across Google Ads, Meta, and TikTok, platforms are pushing you toward broader, AI-driven targeting. Performance Max, Advantage+ campaigns, and TikTok’s automated audience expansion … Continue reading AI is making creative the new targeting
Build a repeatable system for creative experimentation using pre-vetted freelancers, modular briefs, and automated workflows. By Mike Ukstins Published on June 18, 2026 Your performance marketing metrics scream for help. Ad fatigue sets in across your social channels, and algorithms demand fresh visual assets. If you don’t feed them immediately, acquisition costs spike. … Continue reading How to sustain creative testing without adding headcount
Automation can increase output, but creative effectiveness depends on operational discipline and strategic clarity. By Kate Gundlach Roberts Published on May 15, 2026 Marketing teams have more ways than ever to create, distribute, adapt, and measure content. Technology has made production faster. Templates have made execution more efficient. Automation has made scale feel … Continue reading Why scaling creative is really a leadership challenge
Stop chasing AI tools and start building agents. At the May MarTech Conference, we discussed redesigning workflows to reclaim time for strategy. By MarTechBot Published on May 12, 2026 The reality of the current marketing landscape is that “experimenting” with AI is no longer enough to move the needle. At the May 2026 MarTech Conference, … Continue reading AI + human ingenuity: Where creative and technical teams meet
Adobe and Canva are rolling out AI tools that turn design into conversation, intensifying competition and reshaping how marketers create. By Constantine von Hoffman Published on April 16, 2026 Adobe and Canva are heading in the same direction, even if they are taking very different paths to get there. Both companies rolled out … Continue reading Adobe and Canva releases push AI deeper into creative workflows
From Coca-Cola to Svedka, poor execution is undermining AI-driven creative. Learn how to use genAI in ways that support storytelling. By Crissi Cupak Published on April 6, 2026 “AI slop” was named 2025’s word of the year by Merriam-Webster. Consumers are clearly hyperaware of the overuse of generative technologies and are increasingly allergic … Continue reading Why AI-driven creative is failing and how to fix it
