Tag Archives: Creative

How video creative platform Phyron uses AI to sell cars

New Toronto office brings automated videos to North American dealerships and manufacturers. Chris Wood on April 28, 2022 This week, video creative automation platform Phyron expanded into the North American market with the opening of a new Toronto office. Since starting in 2019, the Sweden-based company has helped produce digital videos for over 1,000 car … Continue reading How video creative platform Phyron uses AI to sell cars

How to get the best out of creative talent in a data-driven world

Creative work begins where numbers end but must never lose touch with the data. William Terdoslavich on April 14, 2022 Numbers. We see them in big data, machine learning and artificial intelligence algorithms, A/B testing. Digital marketing runs on numbers. So where do the words and pictures come in? “Creatives” begin their work where the … Continue reading How to get the best out of creative talent in a data-driven world

How building a culture of creative collaboration can supercharge your teams

By Chris Deaver and Ian Clawson   March 28, 2022 Where do we go next in a Great Resignation world? The data’s telling us people aren’t just leaving for more money. They’re leaving toxic cultures.     As the dust builds on ping-pong tables, and the free food sits uneaten, leaders are left to wonder: “What levers … Continue reading How building a culture of creative collaboration can supercharge your teams

24 Creative, Competitive, & Click-Worthy Ad Copy Examples (+How to Replicate Them)

Kristen McCormick January 8, 2022 Copyhackers founder Joanna Wiebe: “Your job is not to write copy. Your job is to know your visitors, customers, and prospects so well, that you understand the situation they’re in right now, where they’d like to be, and exactly how your solution can and will get them to their ideal … Continue reading 24 Creative, Competitive, & Click-Worthy Ad Copy Examples (+How to Replicate Them)

Easy Creative Tips to Make Your TikTok Ads Work Harder

Pam Hughes December 8, 2021 TikTok has shared a new set of tips on maximizing conversions with your TikTok ads, based on thousands of examples in its auction platform. Using automated analysis, TikTok scanned its ad network to identify critical elements of the highest converting campaigns, which could help maximize the performance of your approach … Continue reading Easy Creative Tips to Make Your TikTok Ads Work Harder

Attribution Accelerator Day 4: Recency, Creative Take Center Stage

Attribution Accelerator Day 4: Recency, Creative Take Center Stage by Tony Jarvis , Op-Ed Contributor, November 19, 2021 The Advertising Research Foundation’s (ARF) and Sequent Partners’ four-day “Attribution & Analytics Accelerator” conference wrapped up Thursday reminding attendees about three important principles: The relative importance of creative versus media.  The need for media agencies to embrace … Continue reading Attribution Accelerator Day 4: Recency, Creative Take Center Stage

5 Creative Ways Busy Business Professionals Can Re-Energize to Avoid Burnout

Anthony Gaenzle August 24, 2021 As if there wasn’t enough pressure in the business world, the pandemic added an extra weight on the shoulders of busy business pros. It sent many scrambling to find ways to keep their businesses afloat during extremely challenging times. And for others, it led to lost jobs or reduced income … Continue reading 5 Creative Ways Busy Business Professionals Can Re-Energize to Avoid Burnout