Tag Archives: Creative

Getting the most out of limited YouTube creative during the holiday season

Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for Shopping. Joe Martinez on November 25, 2019  Black Friday is going to be here in a matter of days, and you just got the go-ahead to use some additional budget to build awareness with YouTube … Continue reading Getting the most out of limited YouTube creative during the holiday season

What Innovative Leaders Know About Creative Thinking

Jeanne Hardy — November 21, 2019 Follow @creativebizinc TeroVesalainen / Pixabay The biggest misconception surrounding creativity is that it is an inherent talent. In reality, creativity is a discipline that can be learned and honed. As a business leader, it’s a skill that you will use and strengthen every day. Simply put, creativity is the … Continue reading What Innovative Leaders Know About Creative Thinking

7 Creative Virtual Team-Building Activities

Rick Lepsinger — September 19, 2019 Follow @onpoint_llc — September 19, 2019 geralt / Pixabay Finding ways to build trust and cultivate positive work relationships is one of the most challenging aspects of managing virtual teams. Although there’s no shortage of technology that allows geographically distributed team members to interact and collaborate, the barriers of … Continue reading 7 Creative Virtual Team-Building Activities

Insider tips: Here’s the kind of creative that wins over advanced TV audiences

When it comes to developing creative for advanced TV environments, you need to understand what ad formats and features will drive the most engagement and conversation, as well as what’s coming next. Les Seifer on September 13, 2019 “TV” has new meaning. No longer are audiences solely watching linear TV. Instead, they are engaged with … Continue reading Insider tips: Here’s the kind of creative that wins over advanced TV audiences

How to Find a Creative Agency (Plus Questions to Vet Them)

Katy French — September 2, 2019 — September 2, 2019 If your brand needs help improving its marketing operation, a creative agency can be a powerful partner. From content and KPIs to editorial planning and design, they can help supplement your efforts, guide your strategy, or help you set up your own infrastructure. But finding … Continue reading How to Find a Creative Agency (Plus Questions to Vet Them)

Spark creativity: 11 tips to build a more creative business

Creativity is an integral part of keeping any business competitive, but it takes work to maximize your workers’ creative potential. Brian Solis on August 22, 2019 Modern CMOs face a creativity problem and opportunity. Sixty percent of CEOs consider creativity to be the single most important quality in a leader, yet only 25 percent of … Continue reading Spark creativity: 11 tips to build a more creative business

Social Shorts: Instagram pulls ad partner, Facebook fights ad fraud, new Chief Creative Officer at Leo Burnett Chicago

The social media marketing week in review: A round up of news and announcements you may have missed. Amy Gesenhues on August 9, 2019 This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more … Continue reading Social Shorts: Instagram pulls ad partner, Facebook fights ad fraud, new Chief Creative Officer at Leo Burnett Chicago

What Every Creative Needs to Know to Make a Website Redesign Successful

Amanda Singleton — August 4, 2019 — August 4, 2019 As a visual designer who has worked on countless redesigns over the years, I’ve learned that it is important not only to focus on the visual aspects of the project, but also to understand your client’s strategy, goals, and audience. It is also helpful to … Continue reading What Every Creative Needs to Know to Make a Website Redesign Successful