Rick Lepsinger — September 19, 2019 Follow @onpoint_llc — September 19, 2019 geralt / Pixabay Finding ways to build trust and cultivate positive work relationships is one of the most challenging aspects of managing virtual teams. Although there’s no shortage of technology that allows geographically distributed team members to interact and collaborate, the barriers of … Continue reading 7 Creative Virtual Team-Building Activities
When it comes to developing creative for advanced TV environments, you need to understand what ad formats and features will drive the most engagement and conversation, as well as what’s coming next. Les Seifer on September 13, 2019 “TV” has new meaning. No longer are audiences solely watching linear TV. Instead, they are engaged with … Continue reading Insider tips: Here’s the kind of creative that wins over advanced TV audiences
Katy French — September 2, 2019 — September 2, 2019 If your brand needs help improving its marketing operation, a creative agency can be a powerful partner. From content and KPIs to editorial planning and design, they can help supplement your efforts, guide your strategy, or help you set up your own infrastructure. But finding … Continue reading How to Find a Creative Agency (Plus Questions to Vet Them)
Creativity is an integral part of keeping any business competitive, but it takes work to maximize your workers’ creative potential. Brian Solis on August 22, 2019 Modern CMOs face a creativity problem and opportunity. Sixty percent of CEOs consider creativity to be the single most important quality in a leader, yet only 25 percent of … Continue reading Spark creativity: 11 tips to build a more creative business
The social media marketing week in review: A round up of news and announcements you may have missed. Amy Gesenhues on August 9, 2019 This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more … Continue reading Social Shorts: Instagram pulls ad partner, Facebook fights ad fraud, new Chief Creative Officer at Leo Burnett Chicago
Amanda Singleton — August 4, 2019 — August 4, 2019 As a visual designer who has worked on countless redesigns over the years, I’ve learned that it is important not only to focus on the visual aspects of the project, but also to understand your client’s strategy, goals, and audience. It is also helpful to … Continue reading What Every Creative Needs to Know to Make a Website Redesign Successful
Hannah Vergara — June 25, 2019 — June 25, 2019 Remember the honeymoon stage with your email subscriber list? Your open rates were high, people were clicking on your calls to action, and they might have even forwarded your email to a friend! All was good in your little email marketing land until suddenly, now, … Continue reading 5 Creative Re-Engagement Emails
Kyle Weber — June 28, 2019 — June 28, 2019 It’s the longest 5 seconds of your life. You look around the room, trying to read the expressions on their faces. Is that consideration or confusion? Do they think it’s stupid? Do they think I’m stupid? It took twenty minutes to build up the courage … Continue reading 3 Proven Methods For Divergent & Creative Brainstorming
Howard J. Sewell — June 21, 2019 Follow @hjsewell — June 21, 2019 1. What, Why, How. There are three things your email recipient should see almost immediately, and those are: WHAT the offer is, WHY it’s of value, and HOW to get it. Don’t make the reader hunt or scroll to learn what exactly … Continue reading 7 Key Principles of B2B Email Creative
Use subscriber personalization techniques with first-party data you already have, like loyalty program information, location and name. But you can do more. Here’s how. Kyle Henderick on May 22, 2019 Customers know what brands have the capabilities to do, and they want brands to speak to them on a more personal level in their marketing … Continue reading Email marketers: Get more creative with customer data
