July 22, 2024 9 gadgets to make your life more productive and creative From reading lights to smart rings, these devices belong at any desk—or bedside table. BY Jeremy Caplan This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Walk into my home office and … Continue reading 9 gadgets to make your life more productive and creative
June 17, 2024 Mira Murati and David Droga on why creatives should—and shouldn’t—worry about AI In an exclusive interview, OpenAI’s Chief Technology Officer Accenture Song’s CEO discuss the inevitable impact of AI on advertising and marketing. BY Jeff Beer When the global advertising and marketing industry converges in the south of France this week for the … Continue reading Mira Murati and David Droga on what the creative world should—and shouldn’t—worry about when it comes to AI
Practical solutions to align creative and analytical marketing teams and create data fluidity for more responsive, effective campaigns. Melissa Reeve on June 14, 2024 Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. However, legacy organizational structures, specialty skills and a lack of shared information often hinder … Continue reading How to bridge the gap between creative marketers and marketing analysts
Creative briefs have been a staple of marketing departments since the 1960s. Is it time to reexamine this relic in light of our current ways of working? Melissa Reeve on May 21, 2024 David Ogilvy famously said, “Give me the freedom of a tight brief.” The sentiment is that the best creative outcomes come … Continue reading From creative briefs to conversations: The key to better marketing alignment
May 08, 2024 Apple’s new iPad ad accused of crushing creative dreams The new Apple iPad Pro ad “Crush” smashes musical instruments and art supplies to illustrate the device’s capabilities—and that’s leaving a lot of Apple fans fuming. BY Jeff Beer On Tuesday, Apple dropped a new ad for the all-new iPad Pro. It shows a … Continue reading Apple’s new iPad ad accused of crushing creative dreams
Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative by Laurie Sullivan , Staff Writer @lauriesullivan, April 22, 2024 Power Digital Chief Strategy Officer Ben Dutter says the company recently introduced a platform designed with support from Meta and its business engineering team. It connects a brand’s ad creative with their own first-party data. Creative … Continue reading Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative
Marketers can leverage the growing digital audio space and serve relevant dynamic ads on podcasts, streaming audio and smart speakers. Chris Wood on February 8, 2024 Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its … Continue reading Clinch adds digital audio to dynamic creative campaigns
By Elizabeth Segran February 05, 2024 Can Zac Posen offer Gap Inc. a new creative vision that will get it out of its slump? It’s unclear. But the company is entrusting its brands to the 43-year-old designer. Today, Posen was named the new executive vice president and creative director of Gap Inc., which owns Old … Continue reading Gap Inc. hires Zac Posen as its new creative director. He’s a surprising pick
Amazon Ads Automate Creative Images For Sellers With Generative AI by Laurie Sullivan , Staff Writer @lauriesullivan, October 25, 2023 Amazon makes it so easy to buy on its marketplace through third-party selling that while waiting for the keynote by Senior Vice President of Amazon Ads Colleen Aubrey to begin I bought espresso pods for my … Continue reading Amazon Ads Automates Creative Images For Sellers With Generative AI
By Elizabeth Segran August 31, 2023 After only a year and a half, Tremaine Emory is leaving his position as creative director at the streetwear giant, Supreme. In his resignation letter, he said he believed that “systemic racism was at play within the structure of Supreme.” Supreme was founded by James Jebbia 29 years … Continue reading Supreme’s creative director Tremaine Emory departs, alleging ‘systemic racism’
