The revamped platform includes the ability to use Google and OpenAI genAI models, as well as Firefly’s Video model. Constantine von Hoffman on April 25, 2025 Adobe unveiled significant updates to its Firefly service, positioning it as a comprehensive, all-in-one home for digital marketers looking to streamline content creation. The revamped Firefly platform integrates … Continue reading Firefly brings AI-powered content creation into Creative Cloud and marketing workflows
Creative ops is at a crossroads. Learn how reporting structure influences innovation, alignment and the strategic value of in-house teams. Nickole Brown on April 23, 2025 Should creative operations report to the creative organization, thereby safeguarding team autonomy, or align with marketing operations (MOps) to gain access to critical tools, data and decision-makers? The … Continue reading Should creative operations report to creative or MOps?
Research found marketers and agencies lack pride in their work and don’t feel the quality is improving. What’s going on here? Mike Pastore on March 27, 2025 Only one-third of marketers and one-quarter of agencies feel proud of their creative work, according to a recent study, and many of them feel its quality is … Continue reading Does your team struggle to evaluate creative ideas? You’re not alone
How SkinnyPop Jennifer Aniston Ad Led To Discussion On AI Agents, Ad Creative by Laurie Sullivan , Staff Writer @lauriesullivan, February 27, 2025 Jennifer Aniston starred in one of the cutest SkinnyPop commercials in a major rebrand campaign for Hershey’s popcorn brand. The spot focused on authentic creative design built by humans. AI did not have … Continue reading How SkinnyPop Jennifer Aniston Ad Led To Discussion On AI Agents, Ad Creative
Here’s a new interactive channel for the holidays: traditional soccer field ad boards go shoppable. Kim Davis on December 27, 2024 For the holiday shopping season, Itaú Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter were transformed for a Brazilian … Continue reading Africa Creative makes soccer ad boards shoppable
Marketers are stuck using slow and imprecise tools to assess what’s working with their creatives. Constantine von Hoffman on December 9, 2024 When measuring the impact of creatives, marketers typically rely on circumstantial evidence. Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. They don’t … Continue reading How AI can revolutionize creative impact measurement
On the day I talk to Shea McGee, we cover a lot of ground: her love of Moleskine notebooks, the new Martha documentary on Netflix, and her approach to collaboration. She’s at home, where she says she’s most focused and creative, and she’s quick to admit that her design business came as a total surprise … Continue reading ‘I had to become a morning person’: Shea McGee on how she carves out space for creative thinking
Learn automation strategies that work for B2B and CPG brands, from personalized welcome series to post-purchase review requests. Brian McKenna on October 16, 2024 When the subject of email automations comes up, many non-email marketing folks think of the good old abandon-cart email (“You’re so close to getting a great product!”). Yes, email automation … Continue reading 7 creative email automations for non-ecommerce brands
August 17, 2024 The creator of ‘The Isolation Journals’ on the peril of perfectionism and the creative magic of letting go Author and artist Suleika Jaouad on the creative process, coexisting with fear, and the magic of unstructured time. BY Jenna Abdou On the hardest night of Suleika Jaouad’s life—“the closest she has ever felt to … Continue reading The creator of ‘The Isolation Journals’ on the peril of perfectionism and the creative magic of letting go
July 22, 2024 9 gadgets to make your life more productive and creative From reading lights to smart rings, these devices belong at any desk—or bedside table. BY Jeremy Caplan This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Walk into my home office and … Continue reading 9 gadgets to make your life more productive and creative
