Tag Archives: Created

Not All Marketing Data Is Created Equal

Not All Marketing Data Is Created Equal by Aaron Morrissey , January 12, 2022 The following was previously published in an earlier edition of Marketing Insider. Brand strength is often treated with an air of mysticism, with consumers and business professionals declaring a brand strong or weak in a “you-just-know-it-when-you-see-it” fashion. But the reality is … Continue reading Not All Marketing Data Is Created Equal →

Google: When Slogans Are Created By Machine Learning

Machine Learning

Google: When Slogans Are Created By Machine Learning by Laurie Sullivan @lauriesullivan, August 11, 2021 Douglas Coupland, a Canadian artist and author, introduced a series of slogans created using machine learning, partnering with Google AI researchers to produce them. Then they developed a language model based on Douglas’ written work, along with social media posts … Continue reading Google: When Slogans Are Created By Machine Learning →

How a Thoughtfully Created Process Can Deliver More Effective Results

Business Process

Liz Kislik June 11, 2021 When clients ask how to develop better processes for almost any aspect of their business, I ask them what’s triggered their concern. Sometimes the people implementing the process or the people at the receiving end are unhappy with each other. Often both sides think that if only the other … Continue reading How a Thoughtfully Created Process Can Deliver More Effective Results →

Services Like Instacart Created As A Result Of Pandemic Are Here To Stay

eCommerce Tools

Services Like Instacart Created As A Result Of Pandemic Are Here To Stay by Laurie Sullivan , Staff Writer @lauriesullivan, June 18, 2020 If you haven’t tried curbside pickup for groceries through Instacart, I highly recommend it. Once someone told me I could ask the shopper at the grocer to ensure the meat had an expiration … Continue reading Services Like Instacart Created As A Result Of Pandemic Are Here To Stay →

All Niches Are Not Created Equal

Business Expansion

Michael J. Katz — March 5, 2020 Statistically speaking, it’s due to arrive in my inbox any day now. The “it” I am referring to is the more or less, once a year request that I receive from a parade of strangers who share my name. The email usually goes something like this: “Hi, my … Continue reading All Niches Are Not Created Equal →

Not All Feedback is Created Equal!

Feedback Management

Chris Conlin — September 19, 2019 — September 19, 2019 Product Owners have a tough job. I was in a Sprint Review recently where the Scrum Team had some stakeholders talking about an idea they thought was excellent. So, like any studious Product Owner, they immediately typed up the idea and added it to their … Continue reading Not All Feedback is Created Equal! →

Case study: A tale of two insights and why they are not all created equal

Customer Experience

Learn how one business used a virtual focus group to gather data and surfaced an unexpected insight that changed their whole campaign strategy. Gary Ellis on January 30, 2019 Understanding your target customer is essential to crafting messaging that results in impactful campaigns. The importance of uncovering the right insight is a struggle that all … Continue reading Case study: A tale of two insights and why they are not all created equal →

The Unexpected Moment That Created a Viral Video on LinkedIn

John Nemo — March 22, 2018 Follow @JohnNemoPR — March 22, 2018 The episode ran counter to what you’d expect for creating and sharing content on the world’s largest “professional” social network, but its impact was immense.The rumbling upstairs was unmistakable. I heard stomping, shouting and banging on the floor above my home office. In … Continue reading The Unexpected Moment That Created a Viral Video on LinkedIn →

The Unexpected Moment That Created a Viral Video on LinkedIn

LinkedIn Utilization

Not All Bounces Are Created Equal: Replacing Bounce Rate With Engagement Rate

Conversion Rate Optimization

Andrew Montalenti — November 6, 2017 Imagine a site visitor spends 15 seconds interacting with a piece of content, while another spends two minutes with the same article before leaving the site. Even though each visitor ostensibly had a different experience with the content, traditional web analytics qualify both these sessions as a “bounce.” We … Continue reading Not All Bounces Are Created Equal: Replacing Bounce Rate With Engagement Rate →