Tag Archives: Created

Services Like Instacart Created As A Result Of Pandemic Are Here To Stay

Services Like Instacart Created As A Result Of Pandemic Are Here To Stay by Laurie Sullivan , Staff Writer @lauriesullivan, June 18, 2020 If you haven’t tried curbside pickup for groceries through Instacart, I highly recommend it. Once someone told me I could ask the shopper at the grocer to ensure the meat had an expiration … Continue reading Services Like Instacart Created As A Result Of Pandemic Are Here To Stay

Case study: A tale of two insights and why they are not all created equal

Learn how one business used a virtual focus group to gather data and surfaced an unexpected insight that changed their whole campaign strategy. Gary Ellis on January 30, 2019 Understanding your target customer is essential to crafting messaging that results in impactful campaigns. The importance of uncovering the right insight is a struggle that all … Continue reading Case study: A tale of two insights and why they are not all created equal

The Unexpected Moment That Created a Viral Video on LinkedIn

John Nemo — March 22, 2018 Follow @JohnNemoPR — March 22, 2018 The episode ran counter to what you’d expect for creating and sharing content on the world’s largest “professional” social network, but its impact was immense.The rumbling upstairs was unmistakable. I heard stomping, shouting and banging on the floor above my home office. In … Continue reading The Unexpected Moment That Created a Viral Video on LinkedIn

The Unexpected Moment That Created a Viral Video on LinkedIn

John Nemo — March 22, 2018 Follow @JohnNemoPR — March 22, 2018 The episode ran counter to what you’d expect for creating and sharing content on the world’s largest “professional” social network, but its impact was immense.The rumbling upstairs was unmistakable. I heard stomping, shouting and banging on the floor above my home office. In … Continue reading The Unexpected Moment That Created a Viral Video on LinkedIn

Not All Bounces Are Created Equal: Replacing Bounce Rate With Engagement Rate

Andrew Montalenti — November 6, 2017 Imagine a site visitor spends 15 seconds interacting with a piece of content, while another spends two minutes with the same article before leaving the site. Even though each visitor ostensibly had a different experience with the content, traditional web analytics qualify both these sessions as a “bounce.” We … Continue reading Not All Bounces Are Created Equal: Replacing Bounce Rate With Engagement Rate

How A Customer Culture Has Created “The Amazon Effect”: A Vision of the Future

Christopher Brown — July 20, 2017 Follow @marketculture — July 20, 2017 Ever since reading the classic Competing for the Future, I realized that a business leader must have one eye on the present and the other on the future. Every organization is running two businesses – today’s business and tomorrow’s business! To build capabilities … Continue reading How A Customer Culture Has Created “The Amazon Effect”: A Vision of the Future