You’ve implemented a great marketing work management tool. But you still need to show others how to use it. Chris Wood on June 1, 2023 Marketing work management tools can benefit your organization in a number of ways, including adding productivity and efficiency. They also help manage teams that work remotely. But with all of … Continue reading How to create a knowledge base for marketing work management
Floor & Decor On How Contractors, Installers Create Strong Campaign Results by Laurie Sullivan @lauriesullivan, May 12, 2023 Floor & Decor wanted to raise awareness of its growing business, but research showed the real decision maker is often not the homeowner, but rather flooring professionals like contractors and installers, as well as those wanting to … Continue reading Floor & Decor On How Contractors, Installers Create Strong Campaign Results
These recession-proof tips let you adjust your email marketing program for short-term gains and long-term success. Kath Pay on April 5, 2023 Are we in a recession or not? It doesn’t matter whether the national economy meets the classic definition (i.e., when a country’s gross domestic product falls in two consecutive business quarters). What our … Continue reading 6 tactics to create recession-proof email marketing
By Steven Melendez March 20, 2023 Starting Monday, Coca-Cola is inviting fans to harness AI tools to create new designs around some of its most famed images, including the classic contoured bottle, soda-guzzling polar bears, and even Santa Claus himself. A new Coca-Cola website enables visitors across 17 countries, including the U.S., to select … Continue reading Coca-Cola invites fans to create AI art with its iconic imagery
Four Steps to Create an Effective Employee Engagement Survey Vinod Janapala / 20 Feb 2023 A business brand wants to stay highly productive; it needs to monitor and evaluate employees’ engagement at regular intervals by using employee engagement surveys. The performance of a company depends on how well-engaged its employees are. Employees with a below-average … Continue reading Four Steps to Create an Effective Employee Engagement Survey
How to Create an Effective Work Calendar Calendar / 24 Feb 2023 Our calendars are essential tools for staying on task, being productive, and prioritizing our time. Moreover, they play an important role when collaborating with others, meeting deadlines, and reminding us of upcoming events. And in addition to helping us reach our short-term goals, … Continue reading How to Create an Effective Work Calendar
By Jeremy Caplan February 10, 2023 This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Jitter is a free tool for creating visuals that stand out. In a sea of online text, distinct images catch people’s attention. Here’s how to use Jitter to make … Continue reading How to create catchy social media visuals with Jitter
Whether establishing a brand or increasing demand, here’s how one company ran two successful B2B programmatic ad campaigns. Constantine von Hoffman on February 16, 2023 Programmatic ad campaigns live and die on getting customer segmentation right. For B2C that means looking at large behavioral trends of big groups of people For B2B it’s a more … Continue reading How to create winning B2B programmatic ad campaigns
Getting the right mix of front-end and back-end functions is key to your CDP evaluation and implementation. Start with your use cases and build a worksheet. Greg Krehbiel on February 14, 2023 The world of marketing technology is often a confusing mess. The services offered by customer data platforms, data management platforms, marketing automation platforms, … Continue reading How to create a CDP worksheet from your use cases
By Amy Edmondson and Kim Scott November 22, 2022 Psychological safety is necessary in any workplace. Without an environment where candor is welcome, it’s difficult for a team to perform at their best. Psychological safety isn’t about being comfortable all the time. It’s about embracing the discomfort. When leaders are confident enough to solicit … Continue reading Follow these 4 steps to create psychological safety in your teams
