Square Enix plans ‘aggressive’ use of AI to create new forms of content ‘I believe that generative AI has the potential… to reshape what we create.’ Steve Dent Tue, Jan 2, 2024 Square Enix Generative AI provoked a lot of discussion last year around images, text and video, but it may soon affect the … Continue reading Square Enix plans ‘aggressive’ use of AI to create new forms of content
Here’s how to craft compelling B2B case studies that resonate with decision-makers, blending narrative and data for maximum impact. Stephanie Trovato on December 19, 2023 When your prospects are on the brink of decision-making in their buyer’s journey, a compelling case study can tip the scales in your favor. Because people, even corporate decision-makers, crave … Continue reading How to create case studies that sway B2B decision-makers
Here’s what email marketers should and shouldn’t do to manage inactive subscribers and rebuild engagement. Kath Pay on December 19, 2023 I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. I was wrong. On Dec. 1, Google … Continue reading How to create a re-engagement strategy that doesn’t insult your subscribers
How Brands Will Create Content In 2024 by Laurie Sullivan , Staff Writer @lauriesullivan, December 8, 2023 Earlier this year when Google and Microsoft separately launched their artificial intelligence platforms, the industry had little idea of what innovations were to come in the remainder of 2023. The change has prompted companies such as BrightEdge, a search … Continue reading How Brands Will Create Content In 2024
Instagram will soon let you create polls in the comments section of your posts Instagram head Adam Mosseri said the platform has begun testing the new polls feature, and will soon expand it to everyone. Cheyenne MacDonald Thu, Oct 19, 2023 Instagram/Adam Mosseri Instagram has started allowing some users to create polls in the … Continue reading Instagram will soon let you create polls in the comments section of your posts
By Thomas Jonas October 09, 2023 One of the biggest challenges when you’re introducing a breakthrough product is standing out from the crowd. Deciding how to differentiate your brand just the right amount to make it distinctive—but not so much that consumers outright reject it (remember Google Glass?)—is likely the most crucial decision your … Continue reading Create your market by being recognizable but different
Homethreads’ proprietary technology provides customer data to position the brand as more than just another home goods site. Constantine von Hoffman on September 11, 2023 Antoine Grant has a lot of business expertise, but only recently became a business owner. Since starting with Bain & Company 16 years ago, he’s worked in real estate, education, … Continue reading How Homethreads is leveraging data to create a new customer experience
Russ Ketchum, product director of Google Analytics, talks to us about how to create Universal Analytics-like reports in Google Analytics 4. Constantine von Hoffman on August 14, 2023 While many of us miss Universal Analytics (UA), the fact is it’s gone and it isn’t coming back. So, how do we get UA-like findings out of … Continue reading How to create UA reports in GA4
Create a Website in Minutes with Wix’s AI Site Generator Deanna Ritchie / Jul 17, 2023 Wix, a market leader in website creation, has just released an innovative new tool called the AI Site Generator. The tool uses Wix’s domain knowledge and nearly a decade of experience with AI to quickly and easily generate … Continue reading Create a Website in Minutes with Wix’s AI Site Generator
Google, Microsoft Create More Ways To Let Consumers Shop by Laurie Sullivan @lauriesullivan, June 29, 2023 Google has stepped up options for consumers to purchase from retailers and brands on Search and YouTube, while Microsoft has added the ability to make purchases from Bing and Edge, the company said in separate announcements. Microsoft announced Thursday … Continue reading Google, Microsoft Create More Ways To Let Consumers Shop
