Kathy Heil — May 11, 2017 — May 11, 2017 If there’s one thing that having a team of former television journalists has brought into the fabric of the StoryTeller culture, it’s a mindset of efficiency, especially when it comes to video production. In television news, a day in the life of the production team … Continue reading Using a Journalistic Approach to Create an Efficient Video Marketing Campaign
Murray Newlands — May 9, 2017 Follow @murraynewlands— May 9, 2017 The era of the chatbot is well underway, so businesses need to develop efficient chatbots to stay competitive. Chatbots have changed the way brands communicate with their target audiences, and savvy marketers are beginning to leverage bots to drive growth. Innovative platforms, such as … Continue reading How To Create An Efficient Chatbot For Your Small Business
Anna Kec — April 26, 2017 Follow @PatrickAGibson— April 26, 2017 No doubt you’ve been privy to the huge amount of videos on social media platforms like Facebook and Twitter in the last year. Even though it feels natural watching them now there was a time when it was unheard of. It’s fairly accurate to … Continue reading How to Drive Traffic to Your Products With Videos You Can Create in Minutes
Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.” Megan Hannay on April 21, 2017 In my last post, I wrote about why local businesses need to focus on digital data sharing to perform better for … Continue reading Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research
Sahail Ashraf — April 19, 2017 Follow @Talcontent— April 19, 2017 We won’t waste time here talking about how important video is on social media. You know this, and you know it has been a major part of social for years now. But there is one aspect of video creation that any social media agency … Continue reading How To Create Social Media Video Like You’re In Hollywood
Rustin Nethercott — April 17, 2017 — April 17, 2017 You need your small business to bring in money reliably. But your customers are inconsistent and getting them in the door seems more like luck than science. How can you turn things around to create a profitable small business? Don’t worry — with just a … Continue reading 5 Tactics to Create a Profitable Small Business
Personal Branding Blog — April 12, 2017 — April 12, 2017 Your resume is one of the first impressions a hiring manager will have when you apply to a new job or position. As one of the few materials a hiring manager will get when determining whether to call you for an interview, you want … Continue reading 6 Proofreading Tips to Create a Mistake-Free Resume
Jessica Edmondson — April 11, 2017 Follow @ContentMktg2— April 11, 2017 As the saying goes, you never know unless you ask. But when trying to generate referrals and motivate customers to register for your B2B referral program, you’ll never know unless your referral emails asks correctly. While prospecting emails for lead generation continue to decrease … Continue reading How to Create Engaging B2B Referral Emails
Ruth Schrottky — April 5, 2017 Follow @ruths_writing— April 5, 2017 When all your competitors are doing content marketing, standing out is a challenge. Infographics can give you that extra edge, especially with promoting your brand on social media. They get three times as many likes and shares as other content. Done well, infographics don’t … Continue reading Create Your Own Eye-Catching, Shareable Infographics Fast With These 6 Online Tools
David Wilson — April 4, 2017 — April 4, 2017 Creating an effective in-store marketing presence for a co-brand card is a challenge facing almost all retailers. To better understand the current landscape and develop a useful set of insights-to-action, Media Logic conducted an in-store audit across more than 30 different retail brands. Overall, we … Continue reading 7 Best Practices to Create an Effective In-store Presence for Co-brand Cards
