When all your competitors are doing content marketing, standing out is a challenge. Infographics can give you that extra edge, especially with promoting your brand on social media. They get three times as many likes and shares as other content. Done well, infographics don’t just communicate information, but visually engage readers.
But unless you’re a professional designer, it can take a long time to make them from scratch. You need to make the design process fast and easy, so you can improve your marketing ROI. This post will show you six online tools you can use to make your own eye-catching, shareable infographics.
Piktochart is an infographic maker with over 200 design templates available. You can customise templates by filling in text and photo frames, and changing colors, formatting and more. You can also upload your own images or choose from over 4,000 images and icons in the stock library. If you have data, you can import it (from Excel, Google Spreadsheet or SurveyMonkey) and turn it into charts.
Once your infographic is finished, you can share it directly via your website or email. You can also download it in JPEG, PNG or PDF formats. Other benefits include the ability to design your own templates, password and privacy controls, team features and video embeds. The four plans are Lifetime (free), Lite ($ 15/month), Pro ($ 29/month) and Pro Team (coming soon). You can check out the library of articles and video tutorials for support. Piktochart is great if you want plenty of template options for your infographics.
Venngage has hundreds of infographic templates you can customise, through a range of widgets for different content types. You can change size, orientation, colors, style and text formatting. The stock library has thousands of images, icons, illustrations, maps and more. You can also import data from spreadsheets and export it as a chart in up to 12 styles, and upload your own images.
When you’re done, you can publish your design on your website, share on social media, or download in PNG or PDF formats. You can also design your own template and set up a collection of colors and fonts to reuse. Venngage includes folders, privacy controls and team features. The plans available are Free, Premium ($ 19/month) and Business ($ 49/month). You can get support via phone, email, chat, consulting and training. If you want in-depth support and a range of templates, Venngage could be your best choice.
Canva is a graphic design tool with plenty of infographic layouts. You can change backgrounds, colors and formatting. You can also upload your own fonts and images. Canva’s stock library has over a million photos and other graphics, with many items free and others $ 1 each. In Canva, you can edit images, and resize infographics for different social media platforms. You can share your design directly or download in JPEG, PNG or PDF formats.
Canva lets you make custom templates and save a set of colors, logos and fonts to reuse. Other benefits include unlimited folders and storage, team and workflow features and analytics help. Besides the Design School tutorials, you can get priority support and access to an account manager. The plans include Canva (free), Canva for Work ($ 12.95/month) and Canva Enterprise (coming soon). Canva is a great choice if you’re after value for money and flexibility to make your own designs.
Infogram has over 20 infographic designs which you can customise by changing colors, styles, formatting, size and resolution. You can also upload images or choose from over 35 charts and 500 maps. Infogram lets you import and edit data from a range of sources. These include Google Drive, Google Analytics, Excel, Dropbox, Onedrive, public data sources and more. You can make the charts, maps and graphs interactive.
You can share infographics directly from your website or download as PNG, PDF, JPEG, animated GIF or interactive HTML. Infogram offers a custom theme designed for you by their team. Other benefits include plenty of storage (up to 10,000 designs and uploads), folders, team features, and analytics support. Infogram’s plans are Basic (free), Pro ($ 25/month), Business ($ 79/month) and Enterprise (price on application). You can get help via an account manager or through training and consulting. Infogram is perfect if you’re planning to do lots of data-heavy infographics.
Easel.ly has dozens of infographic templates categorized by industry. You can customize them by changing backgrounds, colors, fonts, textures, images, orientation, and size. You can also add images and icons from the library (over 680,000 available), or upload your own images and fonts. Easel.ly lets you draw shapes, insert boxes and charts, embed video and make your own template using a grid tool.
You can save and share designs via your website or email link, or download in JPG and PDF formats. Other benefits include unlimited uploads, group sharing and collaboration features and access to privacy controls. The plans are Free and Pro ($ 3/month). You can get support via the blog resources (live webinars, e-book downloads, tutorials, and articles) or help from a designer. Easel.ly is one of the best choices if you want affordability, plenty of features and control over your design.
Visme lets you choose from and customise hundreds of infographic templates. You can change backgrounds, text formatting, colors and styles. You can also select from thousands of charts, graphs, shapes, icons and widgets. You can upload images or choose from the millions in the library. Visme allows you to add interactive features, embed audio and video content, and make your own template.
You can share your design directly on your website or social media, or download in JPEG, PNG, PDF or HTML5 formats. Visme offers unlimited storage, folders, team and workflow features, privacy controls and in-depth analytics features. You can gather marketing data and export it into another program. Visme’s plans are Basic (free), Standard ($ 15/month), Complete ($ 28/month) and Team ($ 84/month). You can get premium support or use the resources in the Visual Learning Center. Visme is a good choice if detailed analytics and multimedia features are important to you.
Now that you know about these six online tools, you can use them to make your own infographics quickly and easily. Click on any of the links to find out more about what’s included, or try out the free starter plans. And you can start looking forward to more content shares on social media.
Originally Published: RM Business Writing
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