Susan Friesen — April 1, 2020 Easy Ways to Create a Coronavirus Crisis Management Plan As small business owners, we’re prepared for a lot of things, whether it’s a seasonal shift in sales or an unexpected employee absence we have to step in and cover. But we’ve never seen anything like the COVID-19 pandemic, leaving … Continue reading How to Pivot Your Small Business Strategy During the COVID-19 Crisis
Here are some encouraging stories from marketers who made quick changes to adapt. Wendy Almeida on March 31, 2020 The massive disruption of COVID-19 is forcing many of us to rethink everything we do. And right now, our community needs fresh ideas on how to manage the overwhelming situation. Here are some encouraging stories from … Continue reading COVID-19 stories: Marketers, martech firms pivot as world goes online
Deryck Jordan — March 27, 2020 “Social distancing.” “Flattening the curve.” “Zoonotic transfer.” “Personal protective equipment.” “Community spread.” “Containment area.” “N95 masks.” Phrases that were meaningless for most of us in January are now used in common parlance. The changes we’ve witnessed over the last few weeks obviously extend beyond rhetoric. The current crisis has … Continue reading How to De-Risk Your Business Plan in the Era of COVID-19
How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis by Laurie Sullivan , Staff Writer @lauriesullivan, March 25, 2020 About half of consumers continue to stock up on essential items, with 78% acknowledging that it makes them feel safer. To 85% of those Americans, brand names no longer matter as long as they find the … Continue reading How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis
Lindy Gillard — March 25, 2020 Businesses across the world are coming to terms with the revelation that daily procedures are quickly changing as a result of the COVID-19 pandemic. Whether your company has temporarily halted all business or has decided to implement a telework routine, how you approach your digital marketing presence should be … Continue reading How to Navigate Your Digital Marketing Presence During COVID-19
With local businesses re-inventing themselves and looking for solutions to support that, SaaS providers must adapt. Bill Dinan on March 25, 2020 The way of life and business was already changing with the introduction of 5G and will continue to change in the coming weeks and months during the COVID-19 crisis. One thing is certain … Continue reading Rethinking SaaS product access for SMBs during the COVID-19 crisis
Majda Anwar — March 25, 2020 No matter where you look today, evidence of COVID-19 is everywhere. It has permeated daily life in every aspect, from working families now homeschooling their children to big-name companies are worried about how they will continue to do business without real-time, in-person collaboration. Major industries have canceled events around … Continue reading Going Digital in the Midst of COVID-19
Cheryl Gale — March 25, 2020 March, alongside many other Boston PR agencies – and frankly, agencies around the country if not the world – has made the shift to companywide work from home in light of the Covid-19 pandemic. Until now, WFH was mainly looked at as a cool perk for employees, an example … Continue reading 6 Practices for Rethinking WFH During COVID-19
Business was already moving at lightning speed but what you do in the coming months will likely define your future. Marc Sirkin on March 23, 2020 If you thought we lived in a chaotic, endlessly shifting world before coronavirus, brace yourself. You may want to hide. Every fiber in my being wants to lay down … Continue reading Does COVID-19 change everything?
Ashley Hill — March 20, 2020 The world is a crazy place these days, from school closures to restaurants and bars here in Massachusetts moving to take-out only. Everyone should be practicing social distancing which is why I’m continuing to avoid people like I always do and am staying at home. This is the time … Continue reading Humanize Your Business During a Crisis like COVID-19
