Harshita Banka — April 8, 2020 This is a challenging time for each one of us—whether as an individual or as a business. In these difficult times, it is more important than ever to keep a human-first approach in mind for all of our decision-making. Especially in the way we build our products as we … Continue reading 5 Human-First Product Management Considerations to Make During COVID-19
Agility Is The New Secret Sauce: How To Boost SEO During The COVID-19 Crisis by Jason White , Op-Ed Contributor, April 7, 2020 There is no denying that the COVID-19 pandemic is impacting all aspects of our lives in the short term and for the conceivable future. Tons of posts are outlining what they believe … Continue reading Agility Is The New Secret Sauce: How To Boost SEO During The COVID-19 Crisis
Asim Rais Siddiqui — April 7, 2020 A lot has changed in the last month, and that’s just putting things mildly. Since the last week or two, in the most literal sense, the world has stopped as everyone watched with disbelief the coronavirus pandemic spread its reach across every corner of the globe. As of … Continue reading How Will the Outbreak of COVID-19 Affect the Entrepreneur and Startup Ecosystem
Jake Baadsgaard — April 7, 2020 With over 200,000 cases of COVID-19 in the US and global cases rapidly approaching 1 million, the novel Coronavirus has had a huge impact on people and businesses worldwide. And things are going to get worse before they get better. Now that countless states are in quarantine or on … Continue reading What COVID-19 Means for Your Ecommerce Business
Here are some encouraging stories from marketers who are pivoting tactics to help customers, and their staff, during the crisis. Wendy Almeida on April 7, 2020 The massive disruption of COVID-19 is forcing many of us to rethink everything we do. Our community has been sharing their ideas on how to manage this overwhelming situation. … Continue reading COVID-19 stories: At-home marketers shifting focus, adjusting goals
Customer Journey, Search Terms Take New Direction With COVID-19 — Are Brands Ready? by Laurie Sullivan , Staff Writer @lauriesullivan, April 6, 2020 The world has changed. New search terms such as “contactless delivery” and “business continuity plan” have emerged. There are many more “near me” searches and searches for legal-related content using the terms “legal … Continue reading Customer Journey, Search Terms Take New Direction With COVID-19 — Are Brands Ready?
It’s not the right tool for addressing conversion rate volatility during this time. Here’s why. Ginny Marvin on April 6, 2020 The coronavirus outbreak has had dramatic impact on nearly every business, including on conversion rates. Whether your business is experiencing a surge or precipitous decline in conversion rate during this time, Google Ads’ seasonality … Continue reading Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations
Esther Cohen — April 6, 2020 Dealing with the COVID-19 crisis requires tough measures, as our latest article shows. In the year 1697, the Dutch ship Geelvink commanded by Willem de Vlamingh landed on the western coast of Australia. While sailing up the Swan River, de Vlamingh and his sailors saw something extraordinary: black swans, … Continue reading Project Management and COVID-19: How to Manage an Extraordinary Crisis
Irish Abedejos — April 2, 2020 The coronavirus, or COVID-19, has been declared a global pandemic by the World Health Organization. It’s an uncertain time with lots of unknowns, and while we don’t have all the answers, we want to share what we know and give our customers and other small businesses some advice that … Continue reading How COVID-19 Is Affecting Small Businesses and What Can You Do
Hear how local search veterans are using every channel available to help their clients stay relevant and keep customers informed. George Nguyen on April 1, 2020 “The question should be, ‘How do I get proper COVID messaging to my communities or my customers, wherever they may be?’” says Adam Dorfman, director of product management at … Continue reading How local businesses should be communicating with customers during COVID-19
