Tag Archives: COVID19

COVID-19 stories: Marketers are using this time build community

Here are some encouraging stories from marketers who are pivoting to help customers, and their staff, during the crisis. Wendy Almeida on April 14, 2020 The massive disruption of COVID-19 is forcing many of us to rethink everything we do. Our community has been sharing their ideas on how to manage this overwhelming situation. Here … Continue reading COVID-19 stories: Marketers are using this time build community →

The Case for Keeping Remote Work Policies After COVID-19

Remote Work Environment

Laura Spawn — April 13, 2020 The COVID-19 pandemic has ushered in a new wave of U.S. remote work policies for employers who otherwise may not have considered them. Urged by recommendations from the World Health Organization (WHO) and directives from state and local governments, some businesses have implemented emergency telework plans to honor social … Continue reading The Case for Keeping Remote Work Policies After COVID-19 →

How to Tweak Your Ad Copy, Creative, and Offering When Running Facebook Ads in the COVID-19 Climate

Facebook Advertisement

Renata Ekine — April 10, 2020 During a crisis, many people turn to Social Media to inform themselves, to interact with loved ones and browse the feed looking for an escape. Social Media usage increases and where the consumer is, the marketer should follow, right? Kind of! In this article, we will explain why you … Continue reading How to Tweak Your Ad Copy, Creative, and Offering When Running Facebook Ads in the COVID-19 Climate →

Google’s Complex Search Technology Halting Progress For SEOs Amid COVID-19 Crisis

World Level Crisis

Google’s Complex Search Technology Halting Progress For SEOs Amid COVID-19 Crisis by Laurie Sullivan @lauriesullivan, April 10, 2020 System and program delays have impacted the search industry for months, but seemingly have worsened as Google tries to prioritize projects that assist the U.S. government and healthcare system in the battle against the COVID-19 crisis. SEO … Continue reading Google’s Complex Search Technology Halting Progress For SEOs Amid COVID-19 Crisis →

9 Ways to Pivot Your E-Commerce Marketing Strategy During COVID-19

eCommerce Conversion

Celia Quillian — April 10, 2020 Consumers will remember how brands market during the coronavirus outbreak. Realign your marketing strategy for the times with these customer-first suggestions. The spread of the coronavirus has resulted in sweeping changes to the norm, impacting everything from education, to employment, to how we work. Similarly, smart digital marketers are … Continue reading 9 Ways to Pivot Your E-Commerce Marketing Strategy During COVID-19 →

How to Survive the COVID-19 Pandemic as a Service Business

World Level Crisis

Sonya Gankina — April 10, 2020 The last few weeks have turned the world on its head. You may be working from home. Or social distancing with your family or roommates, working on solutions for your business. You might have had to make really hard decisions lately. You may be feeling uneasy or stressed, or … Continue reading How to Survive the COVID-19 Pandemic as a Service Business →

6 Smart Ways to Retain Your Customer Base Amid COVID-19 Outbreak

Customer Retention

Jake Eisenberg — April 10, 2020 The recent COVID-19 outbreak has turned the world upside down and has disrupted the way we do business. Business owners are scrambling to keep up with the rapidly changing economy. It’s clear that this pandemic will continue to leave lasting impacts across the digital marketing world. Even though the … Continue reading 6 Smart Ways to Retain Your Customer Base Amid COVID-19 Outbreak →

Updated Google Ads Benchmarks for Your Industry During COVID-19

Google Advertisement

Mark Irvine — April 10, 2020 Every year, we update our Google Ads industry benchmarks to account for the new changes and trends that advertisers are experiencing on the largest online ad platform. Earlier this month in March, we shared a sneak preview of Google Ads industry benchmarks for 2020 and we felt great about … Continue reading Updated Google Ads Benchmarks for Your Industry During COVID-19 →

5 Tips for Practicing Employee Engagement Amidst the COVID-19 Pandemic

Employee Engagement

Angshuman Dev Talukdar — April 9, 2020 The prevailing COVID-19 pandemic has bought the entire world to its knees. Not even a single country which also includes some of the world’s most powerful nations are able to cope up to this crisis. And with the present-day health-care system falling apart in our fight against this … Continue reading 5 Tips for Practicing Employee Engagement Amidst the COVID-19 Pandemic →

Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy

Business Strategy

Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy by Laurie Sullivan @lauriesullivan, April 8, 2020 In its first awareness campaign, Cloudera, an enterprise data cloud company, ran an OOH campaign in the Americas from September 2019 through January 2020, focusing on a new product called Cloudera Data Platform. The strategy tapped search, paid … Continue reading Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy →