Hannah Squires December 7, 2020 As the COVID pandemic has gone on, many film and television productions have shut for large periods of time, but the advertising industry has proven to be remarkably resilient. It turns out that companies still need the opportunity to market and promote! However, there have been many changes to the … Continue reading Thinking of Making Video Content During COVID? What You Need to Know!
The first part of our look at the state of CRM. Rodric Bradford on November 25, 2020 CRMs have been around a long time now — in martech years at least. But they’ve had to withstand some challenges. For some brands and organizations, marketing automation is at the core of the martech stack; for others, … Continue reading The outlook for CRM in a COVID and post-COVID world
Dmytro Spilka November 8, 2020 The arrival of lockdown measures has led to a significant rise in enquiries for cosmetic dental procedures, according to a Daily Telegraph report. With fewer commutes to make and more prolonged periods of isolation, many people in lockdown have been left with more time to look into the mirror – … Continue reading Covid and Mental Health: Lockdown’s Influence on Marketing in a Body Conscious World
The bookseller has boosted its BOPIS and curbside pick-up options. Kim Davis on November 2, 2020 Josh Zelman, Senior Director, Customer Experience at the familiar high street bookstore chain Barnes & Noble took the virtual stage at Movable Ink’s recent (Re)Think conference to explain how the brand is leveraging technology to strike a critical balance … Continue reading How Barnes & Noble is coping with COVID
Mike Kappel September 6, 2020 Some businesses have had to furlough or let go of employees due to COVID-19. Others are busier now than ever, trying to fill orders for in-demand products or services. Is either the case for you? If so, you’ve probably had to—or need to—adjust employee responsibilities. Unless your employees have a … Continue reading COVID Got You Scrambling? Learn How to Adjust Employee Responsibilities to Keep Up
Susan Quinn September 2, 2020 When you look at successful companies that propel profit and growth year after year, there are patterns that show up consistently: an intense focus on quality, extreme clarity around expectations and key processes and a constant quest to get better all the time. The vision is also crystal clear, and … Continue reading 5 Ways to Strengthen Company Culture During COVID and Beyond
Evelyn Frederickson September 1, 2020 Part 1: Ensuring and Growing Your COVID Renewal In times of uncertainty, it may be tempting to ‘hunker down’ and wait it out. Focus on maintaining the status quo. Don’t try anything new. Don’t take risks. However, after every recession, the Harvard Business Review, McKinsey, Bain, and other management consultants … Continue reading Ensuring and Growing Your COVID Renewal
Kara Jensen August 21, 2020 Since in-person meetings and trade shows are canceled until who knows when, your B2B website has become your most important sales asset (next to your people, of course). If you’ve neglected your B2B website or need a quick website makeover in response to COVID-19, I’ve got 5 must-haves to help … Continue reading 5 Tips to Leverage Your Website During COVID
David Gasparyan August 18, 2020 Businesses have faced an up-and-down battle in 2020. The Covid-19 pandemic has spurned waves of openings and closings, fluctuating marketing trends, and wavering consumer confidence. While there is hope for a return to normalcy sooner rather than later, a recent study from McKinsey & Company reveals that “most Americans continue … Continue reading How to Build an Email Marketing Strategy to Survive Beyond COVID
Digital training assumes new urgency as the workforce is re-imagined under COVID. Rodric Bradford on July 21, 2020 On June 30 Microsoft unveiled a new learning platform for Microsoft Teams, adding to the expanding list of software training courses available to a public that is dealing with the worst unemployment numbers in over a generation. … Continue reading Martech training options expand under COVID
