by Jess Hall February 1, 2016 Follow @ImageWorksFebruary 1, 2016 We get this question every day: “How much does a new website cost?” But it’s impossible to have just one answer. Websites aren’t like pencils or hammers. Each site is handcrafted according to a business’s unique needs. Some clients just want a platform to publish … Continue reading The Magic of Custom Web Design (& the Cost of Web Design Today)
by Sam Warren January 28, 2016 Follow @rankpayJanuary 28, 2016 The current business climate makes SEO all but a necessity. According to a survey by Yelp, 85% of people searching for the product or service that you offer, will begin their hunt online. If your website isn’t coming up when someone types in those keywords, … Continue reading Wait, How Much Does SEO Cost Anyway?
by Dustin Hall January 22, 2016 Follow @MrDustinHallJanuary 22, 2016 Do you know the value of your customers? More specifically, do you know the value of your customers throughout their lifetime with you as it compares to what you spent to gain those customers? I know, I know…we should all place the highest value on … Continue reading How to Find Your Customer Lifetime Value to Customer Acquisition Cost Ratio (LTV:CAC)
Increasingly, advanced bots seek to replicate human behavior patterns. Greg Sterling on January 19, 2016 Ad fraud is a major problem in digital advertising that results in billions of dollars in annual losses to marketers. While marketers are winning the battle against “basic bots,” they’re losing against more sophisticated bots, according to a new study … Continue reading Study: Sophisticated Bots Outwitting Marketers, Will Cost $7.2 Billion In 2016
by Susan Gilbert January 14, 2016 Follow @SusanGilbertJanuary 14, 2016 Low Cost Website Traffic to Attract More Visitors = More Sales Are you looking to increase your visitors, but don’t have a big budget? There are many free or low-cost ways to attract an audience to your website’s landing page, and keep them coming back … Continue reading Use These Low Cost Methods to Increase Your Website Traffic
by Heather R. Morgan December 12, 2015 Follow @HeatherReyhanDecember 12, 2015 How much should you personalize your sales emails? Sending mass generic emails with zero personalization won’t get you many responses, but writing every email one at a time isn’t very scalable or cost-effective either. So how much personalization is enough? The truth is, there’s … Continue reading The Cost of Personalizing Your Sales Emails
Personal Branding BlogOctober 22, 2015 Everybody knows there are costs associated with any job, whether it’s the amount of money spent on lunch or the expense of transportation just to get there. But what many don’t realize is those small outlays add up, costing workers thousands of dollars a year. Consider this: according to a … Continue reading 5 Ways To Reduce The Cost Of Working
Emily CretellaOctober 2, 2015 Stomach lurching. Tear welling. Fist slamming. You know what I’m talking about: that feeling you get when you make some stupid mistake that could cost you business. It happened to me this week. And I’m still kicking myself. “Hi Ms. Cretella. This is my fourth attempt to reach out to you, … Continue reading Don’t Let Something So Stupid Cost YOU Business
Christine MarinoSeptember 21, 2015 Recruiting new employees can cost a pretty corporate penny. But the price tag of a new hire doesn’t stop after they’ve accepted your job offer. It continues through the onboarding, orientation and training processes. The key is understanding where you’re spending the most money and where a change in the hiring … Continue reading How to Decrease the Cost of Hiring a New Employee
Kenshoo reports significant growth in app installs from Facebook ads compared to a year ago. Ginny Marvin on September 15, 2015 App developers spent 293 percent more on Facebook ads in Q2 2015 than in Q2 the prior year, and mobile app installs from Facebook ads grew by 346 percent year-over-year. That’s according to Kenshoo’s latest quarterly report … Continue reading App Ad Spend On Facebook Up Nearly 300 Percent, Cost Per Install Down YoY In Q2
