Tag Archives: Copy

Copy Testing: Why It’s Necessary & How to Make It Work

Brad Smith — December 2, 2019 Follow @bsmarketer Online advertising is expensive. And spend keeps going up—in the next couple years, digital ad spend will hit the $ 500 billion mark. Image source The reason is simple: Everybody’s doing it. So, to outperform your competitors, you need to keep optimizing your campaigns to make sure … Continue reading Copy Testing: Why It’s Necessary & How to Make It Work

4 Time-Saving Tricks Freelancers Use That Founders Should Copy

Howie Jones — March 17, 2019 — March 17, 2019 Freelancers are the kings and queens of time management. While office workers play the 9-to-5 game and founders juggle everything from board meetings to product launches, freelancers strive to maximize the ratio of dollars paid to hours worked. Founders might be the busiest people on … Continue reading 4 Time-Saving Tricks Freelancers Use That Founders Should Copy

5 Facebook Lead Ad Examples to Learn From and Copy

Brad Smith — January 30, 2019 Follow @bsmarketer — January 30, 2019 Facebook lead ads seem awesome in theory. But look tricky in practice. It often seems easier to simply stick with the same old landing-page-based campaigns. Why deviate from the norm when the norm works just fine? Because it doesn’t always work, that’s why. … Continue reading 5 Facebook Lead Ad Examples to Learn From and Copy

How to Prep Copy For a Designer to Create an Infographic

Chaviva Gordon-Bennett — March 20, 2018 — March 20, 2018 The most powerful piece of static visual content in any marketer’s toolbox these days is undoubtedly the infographic. It can grab and hold your audience’s attention more quickly than text, while also making data-heavy topics more digestible—and memorable. With nearly 50 percent of your brain … Continue reading How to Prep Copy For a Designer to Create an Infographic