Tag Archives: Copy

7 Reasons Your Company Should Hire a Website and Blog Copy Editor

Matt Brennan — June 12, 2020 A website and blog copy editor can provide tremendous value to your company. Here’s a little more on how… Your marketing content is an extension of your business and your brand. It should deliver the benefits of your product or service to your audience in an easy-to-understand manner. These … Continue reading 7 Reasons Your Company Should Hire a Website and Blog Copy Editor

How to Tweak Your Ad Copy, Creative, and Offering When Running Facebook Ads in the COVID-19 Climate

Renata Ekine — April 10, 2020 During a crisis, many people turn to Social Media to inform themselves, to interact with loved ones and browse the feed looking for an escape. Social Media usage increases and where the consumer is, the marketer should follow, right? Kind of! In this article, we will explain why you … Continue reading How to Tweak Your Ad Copy, Creative, and Offering When Running Facebook Ads in the COVID-19 Climate

7 Ways to Write More Like-able Social Media Copy

Mary Lister — March 7, 2020 So your company decided that it’s about time to start engaging with an audience on social media. That probably means you’re going to run some social advertising (Facebook Ads, anyone?) and establish a brand presence on Instagram, Facebook, LinkedIn, Twitter, and maybe even some other social media networks. Image … Continue reading 7 Ways to Write More Like-able Social Media Copy

Copy Testing: Why It’s Necessary & How to Make It Work

Brad Smith — December 2, 2019 Follow @bsmarketer Online advertising is expensive. And spend keeps going up—in the next couple years, digital ad spend will hit the $ 500 billion mark. Image source The reason is simple: Everybody’s doing it. So, to outperform your competitors, you need to keep optimizing your campaigns to make sure … Continue reading Copy Testing: Why It’s Necessary & How to Make It Work

4 Time-Saving Tricks Freelancers Use That Founders Should Copy

Howie Jones — March 17, 2019 — March 17, 2019 Freelancers are the kings and queens of time management. While office workers play the 9-to-5 game and founders juggle everything from board meetings to product launches, freelancers strive to maximize the ratio of dollars paid to hours worked. Founders might be the busiest people on … Continue reading 4 Time-Saving Tricks Freelancers Use That Founders Should Copy