Speed isn’t the problem. Missing structure is. Better briefs, QA and human review help teams protect inbox performance. By Joe Cunningham January 16, 2026 Can you guess Merriam-Webster’s 2025 Word of the Year? Yep, it’s slop — “digital content of low quality that is produced usually in quantity by means of artificial intelligence.” If … Continue reading 3 strategies for killing AI slop in your email copy
Tag Archives: Copy
How to write great copy for every channel
Compelling copy makes a world of difference in driving results from your marketing campaigns. Here’s how to craft copy for emails, social posts, web pages and more. Jessica Foster on December 4, 2025 Words are a quiet kind of magic. However, they’re often treated like commodities rather than recognized for the power they hold. … Continue reading How to write great copy for every channel
This copy trading app wants to produce the ‘next five Warren Buffetts’
February 06, 2025 This copy trading app wants to produce the ‘next five Warren Buffetts’ Dub users can copy the entire portfolios of the likes of Rep. Nancy Pelosi or billionaire hedge fund manager Bill Ackman. BY Eve Upton-Clark Influencers are not only good for skinny jean and matcha recommendations. Now, they can advise you on … Continue reading This copy trading app wants to produce the ‘next five Warren Buffetts’
3 must-follow marketing copy rules to win your prospects’ trust
Write compelling marketing copy that builds credibility, sets you apart from competitors and drives customer decisions. Zac Stucki on January 17, 2025 When your prospects walk into a sales call with little to no research, they expect one thing from your marketing team: trust. The key to building that trust lies in how your … Continue reading 3 must-follow marketing copy rules to win your prospects’ trust
GAI Automating Advertising – Ad Copy In 30 Seconds
GAI Automating Advertising – Ad Copy In 30 Seconds by Laurie Sullivan , Staff Writer @lauriesullivan, October 28, 2024 What will advertisers do with so much extra time? Google has created all types of technology for AI-supported images, text, audio and video. Now one independent agency has stepped up leveraging large language models (LLMs) to create precise SEO techniques … Continue reading GAI Automating Advertising – Ad Copy In 30 Seconds
Looking for the office copy room? It’s a phone booth now
March 18, 2024 Looking for the office copy room? It’s a phone booth now Once an office staple, copy rooms are now a thing of the past. BY Nate Berg For decades, the copy machine was the beating heart of the office. Tucked in often windowless rooms, the whirring, humming machines were essential tools in the … Continue reading Looking for the office copy room? It’s a phone booth now
Zero Copy Data Access: The Future of Data Management?
ZCDA enables applications to access the memory location where the data is stored directly, saving time and improving performance. Chris Elwell on August 8, 2023 Faster and more efficient data processing techniques are needed as the volume of data processed grows. “Zero copy data access” may revolutionize how data is processed. It’s already making waves … Continue reading Zero Copy Data Access: The Future of Data Management?
Google: Thin Content Does Not Mean Less Words In Copy
Google: Thin Content Does Not Mean Less Words In Copy by Laurie Sullivan , Staff Writer @lauriesullivan, June 23, 2023 There seems to be some confusion among search professions about the number of words used in copy. The best word count needed to succeed in Google Search is not a thing, tweeted Google Search Liaison Danny … Continue reading Google: Thin Content Does Not Mean Less Words In Copy
AI-Supported Tool Uses OpenAI’s GPT Model To Generate Sales, Marketing Email Copy
AI-Supported Tool Uses OpenAI’s GPT Model To Generate Sales, Marketing Email Copy by Ray Schultz , March 3, 2023 Newsworthy.ai is partnering with SalesNexus to offer an AI-supported tool for creating sales and marketing copy for emails. The new product, Emailcomposer.ai, uses OpenAI’s Generative Pre-trained Transformer (GPT) model to quickly generate marketing copy, Newsworthy.ai says. … Continue reading AI-Supported Tool Uses OpenAI’s GPT Model To Generate Sales, Marketing Email Copy
Does your email copy persuade or sell?
They aren’t the same, and if you get it wrong, you’ll leave money on the table. Kath Pay on August 5, 2022 What’s the one thing you would do to make more money from your email program? Your first thought might be to add an automation platform, invest in new email designs, maybe even switch … Continue reading Does your email copy persuade or sell?