by Andre Oentoro December 16, 2015December 16, 2015 There are thousands, if not millions of explainer videos out there. I bet you’re too busy to see for yourself which ones are the best of them. One particular survey says that marketers throughout the world are spending more money on online video advertising. It’s not surprising … Continue reading 5 Keys to Producing a High Converting Explainer Video
by Ryan Geiger November 9, 2015November 9, 2015 Product photos are one of the most important elements on any ecommerce website. If customers land on a product page with a grainy image, little else about your site design or navigation will matter. There’s little chance they’re going to purchase that product. There are hundreds of … Continue reading The ABCs of High Converting Ecommerce Product Images
Robin JohnsonJuly 3, 2015 First impressions matter. And, for many online visitors, a landing page is the first impression or interaction they’ll have with your business. Visitors will typically arrive at a landing page from Google AdWords, social media, display advertising, or as part of a product launch campaign – the goal being that visitors … Continue reading 3 Ingredients for High Converting Landing Pages (and How to Incorporate Them)
Jeff KorhanMarch 30, 2015 Today I’d like to share my top five proven social selling tips, which happen to be deceptively simple, and that is why they work so well. From time to time I will refer back to the foundation of social selling discussed in Episode 33. You may wish to give it a … Continue reading Social Selling Tips: Converting Trust Into Profits
2014 was somewhat of a breakthrough year for B2B social media marketing. Despite toiling away at what we were certain could be a great business asset since long before, efforts to generate tangible business returns from social media platforms and likes, paid or otherwise, had been largely unsuccessful. So what changed? Hubspot Hubspot came to … Continue reading Turning Likes Into Leads: Converting Your Social Community
ZOG DigitalDecember 30, 2014 Have you ever questioned if your digital marketing is really providing true value and ROI for your brand? You’re not alone. Many businesses struggle with putting the proper resources toward marketing and measuring their results. While many elements of digital marketing offer insights and analytical data to measure success, many brands … Continue reading Converting Online Traffic To In-Store Shoppers
by Helen M. Overland November 19th, 2014 Everybody’s talking about content. Content is the new SEO… content feeds inbound… content drives digital. For most businesses, it’s probably true, but how do you find out for sure if your content is driving your business forward? Do you have to suffer a lack of data and make … Continue reading How to See If Your Blog is Converting
By Tim Ash, Published November 11, 2014 Social media is kind of a wild card for a lot of marketers. For a segment of the marketing population, it’s something that’s too big to be ignored, but too unwieldy to tie to the bottom line. Very few companies can pull off the hard sale on social … Continue reading 5 Critical Steps For Converting On Social Media
By Katherine Buchholz, Published November 7, 2014 Phone leads drive business. Studies show that inbound calls often convert to revenue 10 to 15 times more frequently than web leads, making them the lead type sales managers want most. It’s why marketers are spending $ 68 billion annually on ads to generate those sought-after calls. Yet … Continue reading Your Phone Leads Aren’t Converting: Steps You Can Take To Fix It
By Anne Reuss, Published October 31, 2014 Today is the day I get to make my FAVORITE cookie – Oreo truffle eyeballs – and watch a spooky movie on Netflix (I’m taking suggestions! Anyone?) I would write a post devoted to the virtues of the Oreo eyeball, but it’s time for the Microinteraction of the … Continue reading Spooky Calls-To-Action For Converting Visitors
