Human interaction seems to drive conversions, despite the intense focus on AI. Mike Pastore on June 6, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “The Human Marketers Report” from Magnolia and EM Marketing. Click to enlarge. “The Human Marketers Report” from Magnolia and EM Marketing asked marketers … Continue reading These are the marketing activities most likely to convert visitors to prospects
See how AI-driven pre-approvals break down barriers in auto finance, creating a secure and accessible loan experience for Hispanic consumers. Mauricio Delgado on October 31, 2024 Hispanic consumers represent a significant economic force in the U.S. today. Yet, they often face barriers in accessing mainstream financial services, particularly when purchasing vehicles essential to their … Continue reading How to use generative AI to reduce friction and convert car buyers
Learn the fundamentals of what to do to create compelling B2B calls to action for successful email outreach. Vladyslav Podoliako on February 20, 2024 Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. Your entire outreach will fail if your call to action (CTA) is weak. While regular cold emails can … Continue reading How to craft killer CTAs that convert B2B prospects
Generate Email Leads on Facebook & Convert Fans into Customers Paul Mark / 09 Apr 2023 In today’s digital age, businesses have to compete to capture the attention of their audience. One of the most effective ways to reach out to potential customers is through email marketing. The first challenge for marketers is to … Continue reading Generate Email Leads on Facebook & Convert Fans into Customers
Jock Breitwieser September 20, 2021 Blogging is an effective marketing tool that is sadly underutilized by some businesses. Unfortunately, e-commerce websites fail to see the value of a blog and see it as a distraction. Understandably, churning consistent quality content may be outside their field of expertise. And populating your website with low-quality content is … Continue reading 10 Tips to Create Blog Posts That Convert
Matt Janaway August 24, 2021 So you’ve nailed your website, invested in marketing and your site is getting an exciting number of visitors. Time to sit back and watch those sales roll in, right? Chances are if you’ve clicked on this post, most of your visitors are leaving without buying a thing. If that’s the … Continue reading The Secret to Product Descriptions That Convert
Tom Whatley August 20, 2021 A product demo is a critical tool in the sales process. It exists in the all-important consideration space between lead qualification and conversion, giving you the opportunity to show how your solution solves problems and makes prospects’ lives easier. Done right, it’s a deal maker. Done badly, you risk losing … Continue reading 9 Product Demo Examples that Stand Out & Convert
Jeremy Durant July 23, 2021 When a B2B company is devising an SEO strategy, target keywords must be the foundation. Yes, there are many components to a holistic SEO strategy like page speed, technical SEO, inbound links, and more, but if you are not targeting the right keywords, all other B2B efforts will be done … Continue reading SEO and Buying Intent: Finding Keywords That Convert
Desiree Johnson June 16, 2021 A successful landing page is one of the foundations of a successful online business. Without it, you can’t turn website visitors into paying customers. And without enough customers, you can’t earn enough revenue to keep your business afloat, let alone thriving. Yet, with all its importance, not every entrepreneur and … Continue reading How to Build Landing Pages That Convert
Angela Hausman, PhD May 7, 2021 Driving traffic to your website is one thing, but you also need to ensure potential customers stay there when they arrive; ultimately working to convert visits into sales and customers into repeat customers. Their experience on your website, called a user experience (UX for short) reflects their customer journey … Continue reading Convert Visits into Sales: Build Awareness and a Great UX Design
