Michael Bellina — December 6, 2016 Follow @MigmanMedia— December 6, 2016 There is no doubt that driving traffic to your website is imperative to its success. However, I have come across sites that have great traffic but zero conversions. Just to be clear, conversions come in all different flavors. They range from the sale conversion … Continue reading Your SEO Campaign is Only As Good As Your Conversions
Rikke Thomsen — December 6, 2016 — December 6, 2016 E-commerce businesses are relying more and more on their email marketing to get new customers and build relationships with their existing clients. So why is email marketing so efficient? Email marketing has the highest ROI of all marketing channels, and one of the reasons is … Continue reading How to Boost Conversions With Content Upgrades and Opt-ins
Kristina Jaramillo — December 5, 2016 Follow @GetLinkedInHelp— December 5, 2016 Clients will often ask,“What’s the ROI of getting a LinkedIn profile makeover?” Now, in many cases, the profile makeover itself will not drive revenue opportunities (although there are exceptions like Single Point of Contact – click here to read the case study.) Building a … Continue reading How a LinkedIn Profile Makeover Helped Schneider Increase Connection Conversions by 400% and Increased the Outbound Email Response Rate
Alice Jackson — November 30, 2016 — November 30, 2016 Driving visitors to your site and urging them to take the desired action can be a pretty daunting task. There are times where you put in effort to create great marketing campaigns that don’t drive visitors. Or even if they do, they don’t convert. This … Continue reading 5 Beginner CRO Tips to Increase Your Conversions
Marc Hummel — November 27, 2016 Follow @realmarchummel— November 27, 2016 Ecommerce sales for Thanksgiving and Black Friday 2016 saw a 5.5% increase in total AOV. Mobile conversion rates on Thanksgiving rose 115%. Read on for our analysis and complete ecommerce benchmark tables for Thanksgiving and Black Friday. To create this report, we analyzed more … Continue reading Thanksgiving + Black Friday eCommerce Metrics: AOV up 5.5%, Mobile Conversions up 115%
Bob Hutchins — October 28, 2016 Follow @Bobhutchins— October 28, 2016 For us, the holiday season starts somewhere in September. If you’re in marketing, maybe you know what we mean. Competing for holiday sales takes strategy and planning – both of which require weeks to do well. Facebook knows the game better than most, … Continue reading Holiday Marketing: Facebook Tells You 10 Dates When Conversions Spike [Infographic]
Blair Symes — October 29, 2016 — October 29, 2016 Most metrics and analytics ignore conversions on cellphones. Is your ROI calculation completely wrong? In 2017, digital ad spending in the United States will exceed TV ad spending for the first time. And, by 2020, marketers will spend 36 percent more on digital than on … Continue reading Call Conversions: The Blind Spot Threatening Digital Marketing ROI
by Brett McHaleOctober 16, 2016 What matters most to the vast majority of digital marketers is the ability to see direct results and tie advertising costs back to those efforts. Simple enough right? Well, within the past year, Facebook as a marketing platform has become arguably the most complex and sophisticated way to track specific … Continue reading The Ultimate Guide to Tracking, Targeting, and Driving Conversions on Facebook
by Wesley CherisienOctober 14, 2016 In today’s Internet-driven economy, the appearance of a company’s website is one key factor that will determine its success or failure when trying to attract visitors. Therefore, it is important for a company to invest heavily in the design of its website in order to achieve positive results. However, while … Continue reading 5 Incredibly Simple Website Tweaks That Will Boost Your Conversions
by Laura MacPhersonOctober 9, 2016 It’s the classic catch-22: You don’t have enough conversions to optimize your landing page, but without optimizing your landing page, you’ll never get those conversions. How will you ever get more of your site visitors to fill your form or give you a call? It’s frustrating for small businesses owners … Continue reading Here’s How to Optimize Your Landing Page When You Don’t Have Enough Conversions for Split Testing
