by Brett McHaleOctober 16, 2016 What matters most to the vast majority of digital marketers is the ability to see direct results and tie advertising costs back to those efforts. Simple enough right? Well, within the past year, Facebook as a marketing platform has become arguably the most complex and sophisticated way to track specific … Continue reading The Ultimate Guide to Tracking, Targeting, and Driving Conversions on Facebook
by Wesley CherisienOctober 14, 2016 In today’s Internet-driven economy, the appearance of a company’s website is one key factor that will determine its success or failure when trying to attract visitors. Therefore, it is important for a company to invest heavily in the design of its website in order to achieve positive results. However, while … Continue reading 5 Incredibly Simple Website Tweaks That Will Boost Your Conversions
by Laura MacPhersonOctober 9, 2016 It’s the classic catch-22: You don’t have enough conversions to optimize your landing page, but without optimizing your landing page, you’ll never get those conversions. How will you ever get more of your site visitors to fill your form or give you a call? It’s frustrating for small businesses owners … Continue reading Here’s How to Optimize Your Landing Page When You Don’t Have Enough Conversions for Split Testing
How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some advice. Mona Elesseily on October 7, 2016 When it comes to success with paid search, it’s not just about ad copy. You have to pay attention to your ad extensions and your landing pages as well. In this article, I’ll discuss … Continue reading The 7 best ad and landing page elements to boost online conversions
by Kevin Ho Follow @mayoshrimpOctober 6, 2016 Something weird happens to someone when they watch an entire season of a show over a weekend. You can start seeing things… Strange things… This happened to me when I recently watched all 8 episodes of the Netflix series, Stranger Things in a single day. (No judging!) Now … Continue reading 4 Strange Things To Optimize Landing Page Conversions
by Sean Hargrave, Staff Writer, August 31, 2016 It isn’t just me, then. And it’s not just you either. It looks like there are rather a lot of us checking our emails at the weekend. Not only that, we’re also doing something about it. The weekends, it turns out, are fast becoming the optimum time … Continue reading Wanna Push Up Conversions? Try Being A Weekend Wonder
by Emma Siemasko Follow @emmafayesAugust 7, 2016 A visitor lands on one of your landing pages. They scroll through, shrug their shoulders, and click away. “WHAT!?” you ask yourself. “How could this happen? I’ve spent hours optimizing that page, they read the whole thing, and still…no conversion.” Sound familiar? Marketers everywhere work tirelessly to optimize … Continue reading 6 Landing Page Copywriting Principles for More Conversions
by Personal Branding BlogAugust 24, 2016 A professional email is just the first step to generating new leads and sales for your personal brand. In order to be successful, there must be a way to capture your reader’s attention and compel them to want to know more. How is your email communication with your subscribers? … Continue reading Boost Your Brand’s Email Conversions With These 5 Tips
August 2, 2016 When trying to boost conversions, whether it’s on a signup screen or a landing page, it’s a default for many optimizers to generate hypotheses based on best practices and what’s generally “known” to be a problem. A landing page that doesn’t display well on mobile is a perfect example. Someone might shout … Continue reading 3 Ways to Increase Conversions by Increasing Contextual Relevance
August 4, 2016 If you’ve got an abominably low conversion rate on one of your pages, you might be surprised at how easy it is to improve it. Sometimes, webmasters see low conversions because of an obvious oversight. Truth be told, even the most experienced digital marketers are known to forget about the basics every … Continue reading 7 Simple Mistakes That Are Extreamly Costly for Conversions
