Tag Archives: Conversation

Converseon applies predictive analytics to conversation data

A new suite of solutions aims not just to evaluate data from conversational and social streams but use it to predict business outcomes. Kim Davis on April 22, 2022 Conversation intelligence platform Converseon has announced the launch of a suite of AI-powered solutions to drive predictive analytics from conversational data. The aim is to predict … Continue reading Converseon applies predictive analytics to conversation data →

Getting to the Point: How New Conversation Tech Can Interpret Interactions and Create Value

Technology Impact On Business

Ranjan Kumar January 20, 2022 If you had to choose between meeting a colleague over Zoom, or over a latte at your favorite coffee shop, the probability is pretty high you’d choose the latter, assuming it was safe to do so. While Zoom meetings are quicker and easier to stack sequentially throughout the day, there … Continue reading Getting to the Point: How New Conversation Tech Can Interpret Interactions and Create Value →

Getting to the Point: How New Conversation Tech Can Interpret Interactions and Create Value

Technology Impact On Business

Conversation Rate Optimization: Don’t Ignore the Micro-Conversions

Conversion Rate Optimization

Jon-Mikel Bailey December 6, 2021 Conversion rate is the number of times someone takes an action on your website. The conversions we optimize are tied to a goal. Generally, this is considered something like orders, a contact form submission, or a product demo. Conversion rate optimization is the process of making small incremental changes to … Continue reading Conversation Rate Optimization: Don’t Ignore the Micro-Conversions →

The Challenge of Startup Networking – Conversation

Networking

Pallavi Tyagi July 29, 2021 Networking is not simply a way of meeting new people, it is a means to further your startup. The key to successfully networking is that all parties must be involved for mutual benefit. Having said that, networking may not always go as you planned. It depends a lot on how … Continue reading The Challenge of Startup Networking – Conversation →

42 Ways to Start a Conversation on LinkedIn

LinkedIn Utilization

Gerry Moran January 11, 2021 LinkedIn is the ultimate networking watering hole. It’s also the perfect fishing hole to start a conversation. You have to know when your audience is tugging on the ‘fishing line’, so you can begin the right kind of conversation. We’ve identified 42 ways you can begin to have a conversation … Continue reading 42 Ways to Start a Conversation on LinkedIn →

Intercom brings new features to the customer conversation

Customer Conversion

Building engagement through conversational tools. Rodric Bradford on August 13, 2020 The current work environment has focused attention on building digital engagement with customers. Intercom has responded by launching enhancements to its Conversational Relationship Platform. These new features allow for: Managing more complex customer queries; Reducing response times; and Automating manual tasks and processes. Eliminating … Continue reading Intercom brings new features to the customer conversation →

Setting Expectations? Make the Conversation Two-Way

Communication Skills

Robert Logemann — May 5, 2020 If a team member falls short or doesn’t complete their work on time, who is at fault? The immediate, even obvious, answer is the underperforming employee. If they were told what to do and by when, they are responsible for executing their assigned tasks — and are at fault … Continue reading Setting Expectations? Make the Conversation Two-Way →

How to Architect an Agency Sales Conversation That Drives Retention

Outsourcing

Will Blunt — April 26, 2018 Follow @WillBluntAU— April 26, 2018 Are you deliberately improving your sales skills on a regular cadence? Sales is one of the most underrated skill sets for agency owners and directors. It doesn’t get anywhere near enough focus. After all, you’re an expert in marketing… so why should sales matter? … Continue reading How to Architect an Agency Sales Conversation That Drives Retention →

Introducing the ‘content conversation’: The new twist in content marketing using live video

Content Optimization

As you develop your 2018 content marketing plans, don’t leave out live video. Columnist Brent Hieggelke explains how live video is changing the way brands interact with their audiences. Brent Hieggelke on January 29, 2018 It’s no secret that the way brands are trying to deliver messages to consumers has dramatically changed over the past … Continue reading Introducing the ‘content conversation’: The new twist in content marketing using live video →