At the core of all good marketing is a great conversation with your audience based on truth, authenticity and knowing who you’re talking to. Jon-Mikel Bailey on March 30, 2023 Think of a great conversation you’ve had recently. I bet there was give-and-take, great insights and maybe even some entertaining moments. The key to any … Continue reading Going back to basics: Marketing as a conversation
Research Points To Power Of Social Brand Conversation On Consumer Decision Making by Richard Whitman , Columnist, July 15, 2022 Publicis Media and Twitter recently collaborated on a research study that the companies say point to the power of social brand conversation on consumer decision making and sales. This study surveyed 9,600 consumers on … Continue reading Research Points To Power Of Social Brand Conversation On Consumer Decision Making
A new suite of solutions aims not just to evaluate data from conversational and social streams but use it to predict business outcomes. Kim Davis on April 22, 2022 Conversation intelligence platform Converseon has announced the launch of a suite of AI-powered solutions to drive predictive analytics from conversational data. The aim is to predict … Continue reading Converseon applies predictive analytics to conversation data
Ranjan Kumar January 20, 2022 If you had to choose between meeting a colleague over Zoom, or over a latte at your favorite coffee shop, the probability is pretty high you’d choose the latter, assuming it was safe to do so. While Zoom meetings are quicker and easier to stack sequentially throughout the day, there … Continue reading Getting to the Point: How New Conversation Tech Can Interpret Interactions and Create Value
Ranjan Kumar January 20, 2022 If you had to choose between meeting a colleague over Zoom, or over a latte at your favorite coffee shop, the probability is pretty high you’d choose the latter, assuming it was safe to do so. While Zoom meetings are quicker and easier to stack sequentially throughout the day, there … Continue reading Getting to the Point: How New Conversation Tech Can Interpret Interactions and Create Value
Jon-Mikel Bailey December 6, 2021 Conversion rate is the number of times someone takes an action on your website. The conversions we optimize are tied to a goal. Generally, this is considered something like orders, a contact form submission, or a product demo. Conversion rate optimization is the process of making small incremental changes to … Continue reading Conversation Rate Optimization: Don’t Ignore the Micro-Conversions
Pallavi Tyagi July 29, 2021 Networking is not simply a way of meeting new people, it is a means to further your startup. The key to successfully networking is that all parties must be involved for mutual benefit. Having said that, networking may not always go as you planned. It depends a lot on how … Continue reading The Challenge of Startup Networking – Conversation
Gerry Moran January 11, 2021 LinkedIn is the ultimate networking watering hole. It’s also the perfect fishing hole to start a conversation. You have to know when your audience is tugging on the ‘fishing line’, so you can begin the right kind of conversation. We’ve identified 42 ways you can begin to have a conversation … Continue reading 42 Ways to Start a Conversation on LinkedIn
Building engagement through conversational tools. Rodric Bradford on August 13, 2020 The current work environment has focused attention on building digital engagement with customers. Intercom has responded by launching enhancements to its Conversational Relationship Platform. These new features allow for: Managing more complex customer queries; Reducing response times; and Automating manual tasks and processes. Eliminating … Continue reading Intercom brings new features to the customer conversation
Robert Logemann — May 5, 2020 If a team member falls short or doesn’t complete their work on time, who is at fault? The immediate, even obvious, answer is the underperforming employee. If they were told what to do and by when, they are responsible for executing their assigned tasks — and are at fault … Continue reading Setting Expectations? Make the Conversation Two-Way
