New platform capabilities aim to connect data, channels, and agents so customer conversations carry context across every interaction. By Constantine von Hoffman Published on May 6, 2026 Twilio is rolling out a new set of platform capabilities to address one of the most persistent problems in customer experience: conversations that don’t carry over … Continue reading Twilio launches conversation layer to unify AI and human interactions
Table Please: A Conversation With OpenTable Media’s Chatbot by Laurie Sullivan , Staff Writer, February 24, 2026 OpenTable on Tuesday announced the launch of a media network, OpenTable Media, to help advertisers tap into millions of data points it collects. The search and reservation engine for restaurants fills 1.9 billion seats across 60,000 restaurants yearly, … Continue reading OpenTable Media: A Conversation With The Network’s Chatbot
Forget attribution — tracking how accounts progress through defined buying stages is a more powerful (and unifying) way to measure what’s driving revenue. By Steve Armenti January 19, 2026 Measuring your marketing and sales success by defining, measuring and optimizing the stages an account progresses through will make the attribution conversation obsolete. Yeah, I … Continue reading Measuring account progression makes the attribution conversation obsolete
Universal Commerce Protocol lets AI agents connect directly to merchants and complete transactions in platforms like ChatGPT, Gemini and Copilot. By Constantine von Hoffman January 12, 2026 Shopify announced the Universal Commerce Protocol (UCP) (February 24, 2026), an open standard co-developed with Google that lets AI agents connect directly to merchants and complete … Continue reading Shopify wants to put commerce inside every AI conversation
From automotive to beauty and travel, AI is enabling brands to generate bespoke content and experiences with customers instead of for them. John Premkumar on December 1, 2025 The future of marketing isn’t just personalized — it’s participatory. As AI advances, leading brands are discovering that its real power isn’t in replacing human creativity … Continue reading AI is turning personalization into a two-way conversation
Vertical AI agents are the next martech power players — built to know your brand, act with context and drive real results. Benu Aggarwal on October 17, 2025 As enterprises race to operationalize AI, the focus is shifting from experimentation to execution — and that means building AI agents that deliver measurable value. But … Continue reading Building AI agents that move from conversation to conversion
September 30, 2025 Shift the AI conversation from cost cutting to revenue AI isn’t a cost-cutting tool. It’s a revenue multiplier. Yet too many companies are stuck asking how AI can help them run leaner with fewer people, faster processes, lower costs. That question won’t unlock exponential growth. The better one is: How can AI … Continue reading Shift the AI conversation from cost cutting to revenue
March brings new Conversational Flow updates for better targeting, plus new metadata accessible via the REST API. Cody Haener on March 21, 2024 Adobe Marketo closed out Q1 with a relatively light release primarily focused on Dynamic Chat Conversational Flow enhancements. Let’s dig in. Advanced Conversational Flow logic You are now able to add … Continue reading Marketo March 2024 release: Focus on Dynamic Chat Conversation Flow
At the core of all good marketing is a great conversation with your audience based on truth, authenticity and knowing who you’re talking to. Jon-Mikel Bailey on March 30, 2023 Think of a great conversation you’ve had recently. I bet there was give-and-take, great insights and maybe even some entertaining moments. The key to any … Continue reading Going back to basics: Marketing as a conversation
Research Points To Power Of Social Brand Conversation On Consumer Decision Making by Richard Whitman , Columnist, July 15, 2022 Publicis Media and Twitter recently collaborated on a research study that the companies say point to the power of social brand conversation on consumer decision making and sales. This study surveyed 9,600 consumers on … Continue reading Research Points To Power Of Social Brand Conversation On Consumer Decision Making
