Tag Archives: Conversation

Introducing the ‘content conversation’: The new twist in content marketing using live video

As you develop your 2018 content marketing plans, don’t leave out live video. Columnist Brent Hieggelke explains how live video is changing the way brands interact with their audiences. Brent Hieggelke on January 29, 2018  It’s no secret that the way brands are trying to deliver messages to consumers has dramatically changed over the past … Continue reading Introducing the ‘content conversation’: The new twist in content marketing using live video

Key notes on optimizing for voice search: Conversation, content and context

Voice search is growing in popularity, yet many search marketers still don’t have a plan for it. Columnist Jim Yu discusses the state of voice search and provides some tips for marketers looking to the future. Jim Yu on July 12, 2017   Alexander Supertramp / Shutterstock.com Voice search, the topic that is on the … Continue reading Key notes on optimizing for voice search: Conversation, content and context

B2B Marketers: Why Your Website Is Like a Bad Conversation at a Trade Show Booth

LB Wales IV — June 4, 2017 Follow @lbwalesiv— June 4, 2017 B2B marketers have greater challenges than their e-commerce counterparts when it comes to figuring out the optimal online experience. While e-commerce marketers have been striving to make their websites match their in-store experiences, most B2B marketers don’t have the benefit of such a … Continue reading B2B Marketers: Why Your Website Is Like a Bad Conversation at a Trade Show Booth

Content-specific chat prompts: Unlocking the power of conversation

Columnist Jacob Baadsgard explains how live chat technology can be deployed in a more personalized way to turn your content into conversations, leads and sales. Jacob Baadsgaard on November 2, 2016    Often, live chat is viewed as a customer service tool — or, even worse, a pesky sales pop-up. In my opinion, though, while … Continue reading Content-specific chat prompts: Unlocking the power of conversation

One Voice, One Conversation: Bridging the Personalized Email and Website Divide

by Katie Sweet Follow @misskatiehrdySeptember 20, 2016 You have a variety of digital channels at your disposal to reach prospects and customers — website, mobile app, email, social media, digital advertising — just to name a few. If you provide generic, unpersonalized messages across channels, it’s relatively easy to ensure consistency. But the minute you … Continue reading One Voice, One Conversation: Bridging the Personalized Email and Website Divide

The Importance of Placing a Conversation Starter on Your Website Lead Generation Forms

by Sarah Greesonbach May 26, 2016 Follow @awyeahsarahMay 26, 2016 When your customers seek a solution for a problem, they use a search engine to ask their question. Your website pops up in the results, and they click through to find out if you have the answer they’re looking for. If they like what they … Continue reading The Importance of Placing a Conversation Starter on Your Website Lead Generation Forms