Tag Archives: Conversation

Marketo March 2024 release: Focus on Dynamic Chat Conversation Flow

March brings new Conversational Flow updates for better targeting, plus new metadata accessible via the REST API.   Cody Haener on March 21, 2024 Adobe Marketo closed out Q1 with a relatively light release primarily focused on Dynamic Chat Conversational Flow enhancements. Let’s dig in.  Advanced Conversational Flow logic You are now able to add … Continue reading Marketo March 2024 release: Focus on Dynamic Chat Conversation Flow

Research Points To Power Of Social Brand Conversation On Consumer Decision Making

Research Points To Power Of Social Brand Conversation On Consumer Decision Making by Richard Whitman , Columnist, July 15, 2022 Publicis Media and Twitter recently collaborated on a research study that the companies say point to the power of social brand conversation on consumer decision making and sales.    This study surveyed 9,600 consumers on … Continue reading Research Points To Power Of Social Brand Conversation On Consumer Decision Making

Converseon applies predictive analytics to conversation data

A new suite of solutions aims not just to evaluate data from conversational and social streams but use it to predict business outcomes. Kim Davis on April 22, 2022 Conversation intelligence platform Converseon has announced the launch of a suite of AI-powered solutions to drive predictive analytics from conversational data. The aim is to predict … Continue reading Converseon applies predictive analytics to conversation data

Getting to the Point: How New Conversation Tech Can Interpret Interactions and Create Value

Ranjan Kumar January 20, 2022 If you had to choose between meeting a colleague over Zoom, or over a latte at your favorite coffee shop, the probability is pretty high you’d choose the latter, assuming it was safe to do so. While Zoom meetings are quicker and easier to stack sequentially throughout the day, there … Continue reading Getting to the Point: How New Conversation Tech Can Interpret Interactions and Create Value

Getting to the Point: How New Conversation Tech Can Interpret Interactions and Create Value

Ranjan Kumar January 20, 2022 If you had to choose between meeting a colleague over Zoom, or over a latte at your favorite coffee shop, the probability is pretty high you’d choose the latter, assuming it was safe to do so. While Zoom meetings are quicker and easier to stack sequentially throughout the day, there … Continue reading Getting to the Point: How New Conversation Tech Can Interpret Interactions and Create Value

Conversation Rate Optimization: Don’t Ignore the Micro-Conversions

Jon-Mikel Bailey December 6, 2021 Conversion rate is the number of times someone takes an action on your website. The conversions we optimize are tied to a goal. Generally, this is considered something like orders, a contact form submission, or a product demo. Conversion rate optimization is the process of making small incremental changes to … Continue reading Conversation Rate Optimization: Don’t Ignore the Micro-Conversions

Intercom brings new features to the customer conversation

Building engagement through conversational tools. Rodric Bradford on August 13, 2020 The current work environment has focused attention on building digital engagement with customers. Intercom has responded by launching enhancements to its Conversational Relationship Platform.  These new features allow for: Managing more complex customer queries; Reducing response times; and Automating manual tasks and processes. Eliminating … Continue reading Intercom brings new features to the customer conversation