Voice search is growing in popularity, yet many search marketers still don’t have a plan for it. Columnist Jim Yu discusses the state of voice search and provides some tips for marketers looking to the future. Jim Yu on July 12, 2017 Alexander Supertramp / Shutterstock.com Voice search, the topic that is on the … Continue reading Key notes on optimizing for voice search: Conversation, content and context
LB Wales IV — June 4, 2017 Follow @lbwalesiv— June 4, 2017 B2B marketers have greater challenges than their e-commerce counterparts when it comes to figuring out the optimal online experience. While e-commerce marketers have been striving to make their websites match their in-store experiences, most B2B marketers don’t have the benefit of such a … Continue reading B2B Marketers: Why Your Website Is Like a Bad Conversation at a Trade Show Booth
Columnist Jacob Baadsgard explains how live chat technology can be deployed in a more personalized way to turn your content into conversations, leads and sales. Jacob Baadsgaard on November 2, 2016 Often, live chat is viewed as a customer service tool — or, even worse, a pesky sales pop-up. In my opinion, though, while … Continue reading Content-specific chat prompts: Unlocking the power of conversation
by Bill ConnOctober 3, 2016 Do you ever get the feeling that your marketing content is falling on deaf ears? You finely tune the strategy, digging in to understand what’s going on in your market and the pain points driving your customers. You come up with a killer idea for a campaign. It’s all hands … Continue reading Data Storytelling: Turning Crickets into Conversation
by Katie Sweet Follow @misskatiehrdySeptember 20, 2016 You have a variety of digital channels at your disposal to reach prospects and customers — website, mobile app, email, social media, digital advertising — just to name a few. If you provide generic, unpersonalized messages across channels, it’s relatively easy to ensure consistency. But the minute you … Continue reading One Voice, One Conversation: Bridging the Personalized Email and Website Divide
by Sarah Greesonbach May 26, 2016 Follow @awyeahsarahMay 26, 2016 When your customers seek a solution for a problem, they use a search engine to ask their question. Your website pops up in the results, and they click through to find out if you have the answer they’re looking for. If they like what they … Continue reading The Importance of Placing a Conversation Starter on Your Website Lead Generation Forms
by Erin Dore Miller March 7, 2016March 7, 2016 We are excited to roll out this new format for our Quick Tip blog posts! This feature provides screenshots for each step, along with easy to follow instructions. In the coming weeks, we will also be sharing more information about how this format will be available … Continue reading How to Add Someone to a LinkedIn Conversation
by Andrew Wilson February 19, 2016 Follow @SoutherlyCommsFebruary 19, 2016 What’s your least favourite thing on the internet? Is it overly opinionated people endlessly arguing about contentious subjects like gun control, the existence of God, or whether Kanye West is more or less likable than Ebola? Yeah, mine too. Sometimes it can seem like the … Continue reading Snapchat: A One-way Conversation That Works
by Dave Brock January 4, 2016 Follow @davidabrockJanuary 4, 2016 Numbers are the bane of many sales people’s existence. Everyone wants to talk about numbers, but it’s far more fun and easy to talk about our cool products, the flashy features, and all the bells and whistles. Or in conversations with our managers, it’s easier … Continue reading Numbers Make The Conversation More Interesting
Ruby RusineAugust 18, 2015 Do you want to join an ongoing social media conversation, like Twitter chats, but don’t know where, or how, to begin? Social media is an open platform where anyone can just jump in a conversation that is already ongoing. Truth be told, I find online conversation easier than real life conversation. … Continue reading 10 Best Strategies for Jumping in Social Media Conversation
