How do you move beyond ‘the right message to the right person at the right time?’ Columnist Rebecca Lieb explains how to get off to a successful start with contextual marketing. Rebecca Lieb on October 25, 2016 Content moving beyond screens into the “phygital” world of beacons, sensors and the Internet of Things has been … Continue reading 8 best practices for contextual campaigns
Columnist Rebecca Lieb explains how deeper targeting and individualized messaging can benefit marketers, organizations and consumers. Rebecca Lieb on September 27, 2016 Together we’ve looked at why context is digital marketing’s next frontier. Since then, I’ve delved further into the topic, publishing research that looks at the value of marketing in the “phytigal” world … Continue reading Why contextual campaigns provide value across the enterprise
August 2, 2016 When trying to boost conversions, whether it’s on a signup screen or a landing page, it’s a default for many optimizers to generate hypotheses based on best practices and what’s generally “known” to be a problem. A landing page that doesn’t display well on mobile is a perfect example. Someone might shout … Continue reading 3 Ways to Increase Conversions by Increasing Contextual Relevance
by Kristen Dunleavy Follow @KristenWritesItAugust 6, 2016 Picture this: It’s August and you’re splurging on a new bathing suit for a weekend getaway at your local beach. You’re buying online to take advantage of next-day shipping. Shortly after you hit the “order” button, you receive an email… “Hi, [You]! Thanks for your recent purchase. Why … Continue reading 5 Ways Fashion Retailers Use Contextual Email Marketing
by Katherine Buchholz March 24, 2016March 24, 2016 In the second installment of our “What Is Pay-Per-Call Technology?” series I’m going to follow up our discussion of call attribution for performance marketers and talk about how networks use contextual call routing to optimize their pay-per-call campaigns. To get the most out of pay-per-call marketing, performance … Continue reading Optimizing Pay-Per-Call Campaigns With Contextual Call Routing
Jason KirkAugust 16, 2015 For a long time now, there has been talk about TV dollars moving to digital, especially digital video. YouTube’s growth in its first 10 years has been monumental, and with the more recent addition of online giants such as Facebook and Twitter to the digital video landscape, we are seeing a … Continue reading Get Your Mindset Right: Why Digital Advertising Needs To Rethink Contextual Targeting
Anastasia LamotchkinaMay 21, 2015 As Google Search goes from engine to destination, having to skim through countless hits to find the best answer to a search enquiry is quickly becoming a thing of the past. For years, the people at Google have been striving towards one-click solutions, and that’s about to become a lot more … Continue reading Search Engines: Why We’re Entering The Contextual Era
Christopher Jan Benitez December 16, 2014 When starting out with your online business, conventional wisdom will advise you to set up a Google AdSense account so you can monetize your site or blog. This ad platform will allow you to feature ad blocks at specific parts on the pages of your site. Once your visitors … Continue reading Use Alternative Contextual Advertising Platforms to Supplement Your AdSense
by Amanda Hinkle, Oct 23, 2014 Ready or not, here it comes. A wave of marketing that has been growing for years — contextual marketing — will reach new heights in 2015. If your organization does not have the ability to capture and leverage a significant amount of data for personalizing and “right-timing” your … Continue reading In 2015, Automation Technologies Will Ease Path To Contextual
