How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and topics. Matthew Barby on September 15, 2016 Content marketing delivers results when it addresses what potential customers are searching for and sharing on social media. Content marketing delivers great results when … Continue reading Using social metrics + SEO + questions to create content that drives inbound traffic
by Kristen Dunleavy Follow @KristenWritesItSeptember 15, 2016 Whether you’re a retailer promoting a new line of sneakers, a hotel chain encouraging readers to enter for a chance to win their dream vacation or a restaurant displaying your seasonal offerings, all brand emails have one thing in common: you’re trying to persuade readers to take action … Continue reading Email Content 101: How to Write Your Most Actionable Email Ever
It can be difficult for businesses with multiple locations to craft unique, rich content for each individual location page, but columnist Joy Hawkins has some advice for how to do just that. Joy Hawkins on August 18, 2016 Earlier this year, I wrote an article on Moz that talked about one of the issues … Continue reading How to solve duplicate content local SEO issues for multi-location businesses
by Laurie Sullivan@lauriesullivan, September 8, 2016 Advertisers are increasingly moving toward focusing on consumer behavior described in moments that create an emotional response and away from targeting by characteristics, according to research released Thursday. AOL has conducted global research to examine what emotions motivate consumers to engage with content. The research focuses on the “why” — the reasons consumers … Continue reading Advertisers Look To Emotional ‘Moments’ To Drive Engagement, Content Experiences
by Nicole Blanckenberg Follow @https://twitter.com/StoreYaComSeptember 8, 2016 The experts are telling us to do it. The market is showing us we need it. But so many of us are scared of pushing that record button. We have this misconception that our video content needs to be blockbuster quality or we will not see results. That … Continue reading Conquering The Fear and Misconceptions Of Video Content
by Triniti Burton Follow @Triniti_IntSeptember 7, 2016 B2B marketers are starting to get glimpses of their 2017 pipeline goals and wrapping their heads around what percentage their teams will need to contribute next year. Quick analysis of conversion rates, database size, etc. are indicating for some that the only way to reach next year’s … Continue reading 11 Tips to Make Content Syndication Work for Demand Generation
Duplicate content can often arise without our knowledge, despite our best efforts to prevent it. Columnist Stephanie LeVonne shows how you can identify and fix it. Stephanie LeVonne on September 6, 2016 You’ve probably heard the phrase “duplicate content” being thrown around from time to time, and like any savvy webmaster, you’d never dare … Continue reading Don’t get duped by duplicate content: 8 quick checks for every SEO
by Alex Ditty Follow @seenmomentSeptember 6, 2016 You’re Not Alone. Influencers May Your Silver Bullet. Marketers today have a lot on their plates. They face an ever-growing landscape of channels to connect with their community and each channel poses it’s own content demands. Plus there’s the time it takes to properly engage with audiences on … Continue reading Having Trouble Keeping Up With Social Content Demands?
by Tom PickSeptember 6, 2016 With apologies to George Berkeley, if a blog post is published but no one shares it on social media, does it make an impact? As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out. … Continue reading How to Get More Blog Traffic – Content Promotion Checklist [Infographic]
By Harsh Agrawal September 5th, 2016 Content marketing has come a long way. From a fancy term digital marketers used, to a mandate for every business. Content marketing is diverse. Your content marketing strategy can be as simple or complicated as you like. you can’t afford to be wrong with your content marketingYou can get going … Continue reading 6 Deadly Sins That Can Kill Your Content Strategy
