By Sharon Hurley Hall October 4th, 2016 Evergreen content is often touted as the holy grail of content marketing. That’s because it’s content that continues to be relevant and brings traffic and attention year in, year out. But many people wonder how easy it is to create evergreen content and whether it is even possible to … Continue reading A Road Map To Evergreen Content
How do you get the most value out of your content? Contributor Ural Cebeci discusses strategies for crafting compelling content that gets your audience hooked and wanting more. Ural Cebeci on October 4, 2016 Content marketing isn’t easy. It requires time and resources that are often in short supply. Thus, when your brand finds a … Continue reading How to get more mileage out of the content you create
There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for all. Patrick Stox on October 3, 2016 Many people are more afraid of duplicate content than they are of spammy links. There are so many myths around duplicate content that … Continue reading The myth of the duplicate content penalty
by Nicole Blanckenberg Follow @https://twitter.com/StoreYaComSeptember 30, 2016 A couple of weeks ago, we discussed all the fears we as small business owners and content creators have with creating video content and the big misconceptions that surround this type of content. The main misconception being that we need to professionally produce video content or we will … Continue reading 7 Small Businesses Killing It with Video Content
What makes content link-worthy? Columnist Andrew Dennis discusses the qualities that make content easy to promote and share. Andrew Dennis on September 28, 2016 In March, Google Search Quality Senior Strategist Andrey Lipattsev stated that Google’s two top ranking factors are content and links. Content and links have a symbiotic relationship: great content attracts links, and … Continue reading Content and SEO: Building linkable content
by David WitherSeptember 23, 2016 Content marketing is one of the most powerful tools out of the marketing toolkit. According to the Content Marketing Institute, more than 70% of businesses are creating more content than a year previously. And trust me, they aren’t crazy in doing so! CMI also commented that 77% of overall B2C … Continue reading 5 Ways To Build an Effective Content Marketing Strategy For Your B2C Startup
by Chris Boyles Follow @chrsboylsSeptember 18, 2016 45% of millennials don’t find content marketing compelling enough to share, according to a generational study conducted by Yahoo. Adding insult to injury, millennials represent 82 million of today’s content consumers and together will have $ 1.4T in spending power by 2020. So how can you get through … Continue reading How to Get Millennials to Care about Your Content Marketing
by Gretchen Tibbits, Op-Ed Contributor, September 16, 2016 Reactions to the phrase “branded content” today span a spectrum from “the only way to reach an audience” to “a thinly veiled attack on what’s left of journalism.” While there is an element of truth to both statements, I think we can all agree that they … Continue reading Branded Content Is Key To Growth
by Richard HoweSeptember 17, 2016 In December 2012, a story by journalist John Branch was posted on the front page of the NYTimes.com website, entitled ‘Snow Fall: The Avalanche at Tunnel Creek’. An elegant, long-form, multimedia piece that captivated millions of readers worldwide, it went on to win a Pulitzer prize in feature writing and … Continue reading Long-Form Web Content and the ‘Snow Fall’ Effect
Columnist Rachel Lindteigen discusses the ins and outs of performing a content audit and how to use the data you uncover to make shifts in your strategy. Rachel Lindteigen on September 16, 2016 Last month, I wrote about the importance of running a content audit and how to do it. I want to dig into … Continue reading Content Audit 102: leveraging data and adjusting strategy
